The Business Awards Show

The Business Awards Show

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The Business Awards Show episodes

  • Episode 159: Interview with Penny Joyner-Platt

    The latest episode of the Business Awards Show features an interview with Penny Joyner-Platt, the founder of The Plattform, a PR and marketing agency.

    Penny is dedicated to helping ambitious businesses raise their profile, win recognition, and achieve measurable growth. Her career spans more than 15 years in communications. As a result, she has worked across industries to deliver strategic campaigns that get brands noticed, talked about, and remembered.

    During our conversation we discussed awards in depth, given they are at the heart of her expertise. Penny has been involved in every stage of the awards process — from planning her own awards, to judging categories, to writing, designing and mentoring many winning entries for clients. Her deep understanding of the awards process, combined with her creative storytelling skills, makes her one of the UK's go-to experts for awards success. And in 2025 she has entered the Best Businesswomen Awards, being shortlisted as a finalist in two categories.

    Furthermore, Penny explained why finalists in Businesswomen Awards can often get more PR than their male counterparts. She expanded by highlighting the growing number of women in the UK SME sector. Ultimately, Penny set up her business The Plattform to help businesses achieve wider reach. She stressed this was not just from award wins but in all areas of a business. The result: her business has grown rapidly over the last three years.

    She went on to explain that not every small business can afford to outsource its PR and marketing. Therefore, Penny has created a solution by offering a mentor programme. Her first mentee, Tracy Fishburn, a former guest on the Show, has grown her business exponentially, and won multiple awards, thanks Penny's support.

    This episode offers some fascinating insights into the world of Awards and how to succeed in them. Penny also provides common-sense advice about starting and running a business, and how anyone can create a sensible PR and marketing strategy with a little help.

    {1:32} Penny's back story.

    {4:46} How award entries differ in effort.

    {8:20} Penny makes the Best Businesswomen Awards Final 2025.

    {10:10} Setting up The Plattform.

    {15:08} The success of Penny's first PR mentee Tracy Fishburn.

    {17:20} The value of awards for PR.

    {21:57} Why the Best Businesswomen Awards recognise all finalists.

    {22:48} Penny's own awards.

    {23:57} Why her awards ended.

    {25:57} Penny's business tips.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    https://bestsmeawards.co.uk/

    Connect with Penny: https://the-plattform.com/

    LinkedIn: https://www.linkedin.com/company/the-plattform/

    Facebook: https://www.facebook.com/the.plattform.agency

    Instagram: https://www.instagram.com/the.plattform

    Listen to Episode 71 with Tracy Fishburn of Tracy's Treasured Keepsakes: https://thebusinessawardsshow.libsyn.com/episode-070-interview-with-tracy-fishburn

    31 min
  • Episode 158: Interview with Rani Sandhu

    The latest episode of The Business Awards Show sees us meet Rani Sandhu, the owner of Ranmore Friery, a fish and chip shop in Sheffield. The conversation explored Rani's remarkable journey from a corporate career in banking to a celebrated local entrepreneur, a pillar of her community, and her inspiring experience on the Channel 5 show, "Faking It."

    Rani moved her family to Sheffield in 2016, a decision prompted by a series of personal challenges. Seeing an opportunity to take over her sister's fish and chip shop, the family, who had no prior experience in the food industry, decided to take a leap of faith. Discover how tough it was to learn how to run the shop whilst living in a one bed flat above. Despite that, the experience brought her family together. She talks of the unbreakable bond they have as a unit having gone through the journey together.

    The conversation then turned to her incredible experience on the Channel 5 show "Faking It." She was challenged to transform into a high-end sushi chef in London while undercover. Describing it as the "toughest thing I have ever done," she spent a month away from her family, working in acclaimed restaurants like Chotto Matte and Maru.

    Following the show, she introduced Poke bowls to her Sheffield shop, which have become a massive success, and she continues to receive support and mentorship from the chefs she worked with. Furthermore, Rani explained why she has continually diversified from pure fish and chips. 40% of her sales are now vegan options.

    We also talked about her fundraising efforts for Cavendish Cancer Care, a local charity. Her support was deeply motivated by personal loss after her mother sadly passed away from cancer. Movingly, her father started her off with a 500 Canadian dollar donation in her mother's memory. She has since grown that into over £10,000 raised for the charity.

    The podcast also revealed a heartwarming surprise. Unbeknown to Rani, her older sister, Julie Kaur, who also runs a successful business, is a finalist, like her, in the Best Businesswomen Awards. She credits her strong family work ethic, instilled by her entrepreneurial father, for their shared drive and success.

    In her closing advice to aspiring entrepreneurs, Rani encourages listeners to embrace change and not be afraid to step out of their comfort zones. "Life is for living. Live it," she urged, highlighting her own journey from knowing nothing about fish and chips or sushi to running a thriving, innovative food business. Her story is a powerful testament to the strength of family, the importance of community, and the incredible places a leap of faith can lead.

    {1:43} Transitioning from banking to fish and chips!

    {4:05} What drew Rani to run a fish and chip shop.

    {5:52} The effect of living in a one bed flat above the shop.

    {7:39} Taking on the business.

    {8:07} Introducing vegan options.

    {10:35} The challenges facing the fish and chips industry.

    {13:25} Being selected for and the experience of making Channel 5's 'Faking It'.

    {22:05} Being an Asian woman running a chip shop.

    {23:04} Applying for the Best Businesswomen Awards.

    {29:50} Rani's fundraising efforts for charity.

    {34:12} How to keep evolving.

    {35:20} Further additions to the shop menu.

    {36:43} Working with family and the lessons learnt.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    https://bestsmeawards.co.uk/

    Connect with Rani: https://deliveroo.co.uk/menu/sheffield/crosspool/ranmoor-friery-sheffield

    Facebook: https://www.facebook.com/ranmoorfriery/

    Instagram: https://www.instagram.com/ranmoor.friery/

    TikTok: https://www.tiktok.com/@ranmoor.friery

    Rani's Just Giving page: https://www.justgiving.com/fundraising/parismarathon2025-ranisandhu

    Channel 5 Faking It Episode: https://www.channel5.com/show/faking-it/season-1/episode-2

    Listen to Episode 144 with Julie Kaur: https://thebusinessawardsshow.libsyn.com/episode-144-julie-kaur-owner-of-jules-convenience-store

    41 min
  • Episode 157: Interview with Tracey Barr

    The latest episode of the Business Awards Show features an interview with Tracey Barr, an independent strategy consultant. The insightful conversation charted the course of Tracey's impressive 40-year career, exploring her transition into entrepreneurship, her philosophy on networking, and her valuable experiences as both an awards judge and a published collaborator.

    Founder of the Strategic Link, Tracey recounted her diverse professional journey, which began with a sponsored engineering degree from Ford and evolved into high-level strategy consulting. Working with prestigious firms like LEK and Arthur Andersen, she was instrumental in major projects, most notably the development and launch of the now-dominant UK property portal, Rightmove.

    Twenty years ago, Tracey made the leap to independent consulting, establishing her firm as a specialist in healthcare strategy. She explained how she built her business in a pre-social media era, relying on a robust professional network, word-of-mouth referrals, and strategic associations with other firms like Eden McCallum. Tracey further emphasized that her approach to networking has always been about more than just business development; it's about finding community and connecting with inspirational, like-minded women.

    Drawing from her experience as a judge for both the Best Business Women Awards and the Funny Women Awards, Tracey offered critical advice for anyone seeking recognition. She went on to stress that while a compelling story is important, the key differentiator for a winning application is the inclusion of clear, tangible evidence to substantiate your claims. She observed that many excellent candidates fall short simply by failing to provide the necessary proof to back up their narrative, a crucial lesson for any aspiring award winner.

    The conversation also touched upon Tracey's experience co-authoring the book "Fab Collab" with fourteen other businesswomen. Finally, Tracey provides some nuggets of wisdom about what it takes to thrive when setting up any new business.

    {1:58} Tracey's career journey.

    {5:35} The challenge of becoming a self-employed consultant.

    {7:02} Getting her first clients.

    {9:29} Obtaining work through referrals.

    {10:42} What drives Tracey to do the work she does.

    {11:19} The power of networking.

    {13:05} What networking brings to Tracey's life.

    {13:32} Building a relationship with Lynne Parker and Funny Women CIC.

    {15:00} When awards first appeared on the radar.

    {17:35} The Felix cat food campaign.

    {18:14} Becoming a judge for the Best Businesswomen Awards.

    {22:45} Judging the Funny Women Awards.

    {24:23} Advice for setting up on your own.

    {28:10} The F:Entrepreneur community.

    {30:55} Co-writing 'Fab-Collab' with fourteen women!

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    https://bestsmeawards.co.uk/

    Connect with Tracey: https://www.thestrategiclink.co.uk/

    LinkedIn: https://www.linkedin.com/in/tracey-barr-healthcare-strategy-digital/

    Listen to Episode 62 with Lynne Parker of Funny Women: https://thebusinessawardsshow.libsyn.com/episode-062-interview-with-lynne-parker

    39 min
  • Episode 156: Interview with Craig McMurrough BCAh

    This episode of the Business Awards Show features an interview with Craig McMurrough BCAh, a leadership and culture consultant.The discussion covers Craig's professional life, his experience as a judge for the Best Business Women Awards, and his deeply personal and award-winning campaign to raise awareness for ovarian cancer.

    Craig's sister, Cheryl, tragically passed away from ovarian cancer at the age of 43 after a delayed diagnosis. This devastating event inspired him to launch a unique awareness campaign. He created the persona "Mr. Ovary," dressing in a seven-foot-tall, bright pink ovary costume to spread information about the signs and symptoms of the disease while participating in marathons and other public events.

    Through his efforts, Craig has raised nearly £100,000 for the charity Ovacome. He has run several London Marathons, numerous Great North Runs, over a hundred half marathons and climbed Mount Kilimanjaro in 2018. His dedication has been recognized with numerous prestigious awards. These include the Pride of Britain, the BBC Fundraiser of the Year, and most recently, the British Citizen Award for his services to healthcare.

    During the podcast, Craig shares the key symptoms of ovarian cancer, using the acronym BEAT. Listen to find out what each letter signifies and when to get checked.

    He emphasises the importance of early diagnosis and encourages women experiencing these symptoms to see a doctor. The episode concludes with a call to action for listerners to support Ovacome and to help spread the word about ovarian cancer.

    {1:40} Craig's career in leadership consulting and change management.

    {2:45} The experience of being a Best Businesswomen Awards judge.

    {4:23} Craig's campaign to fight ovarian cancer and the accolades it has brung.

    {5:35} Craig's sister Cheryl and a fatal misdiagnosis.

    {7:08} A lifelong passion for runnning.

    {8:29} The facts abouit ovarian cancer and when to get checked (using the BEAT acronym).

    {10:00} The money Craig has raised for Ovacome.

    {11:50} Busting myths about cervical smear tests and why CA-125 blood tests are so important.

    {12:24} Craig's ignorance of ovarian cancer before his sister contracted it.

    {13:08} More detail on the timeline of his sister's illness and a tribute to her life.

    {15:50} Using professional experience in change management to drive charity work.

    {17:33} The privilege in meeting the King and Princess Anne at Buckingham Palace.

    {20:08} Craig's forthcoming races.

    {21:05} How listeners can donate through the Ovacome Just Giving page.

    {21:44} When Craig first connected with Ovacome.

    {24:23} How you can help Ovacome and support Craig's efforts.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Craig: https://www.ovacome.org.uk/blog/longstanding-ovacome-fundraiser-craig-mcmurrough--aka----mr-ovary----set-to-receive-prestigious-award

    Facebook: https://www.facebook.com/profile.php?id=100068688799125

    Instagram: https://www.instagram.com/ovacomecharity/

    LinkedIn: https://www.linkedin.com/in/craigmcmurrough/

    Ovacome fundraising page: https://www.ovacome.org.uk/fundraisers/help-mr-mrs-ovary-to-make-a-difference

    YouTube: https://www.youtube.com/@OvacomeCharity

    28 min
  • Episode 155: Judges Tips for Awards Success with Maggie Sarfo

    Judges Tips for Awards Success is a special series of the Business Awards Show focusing on how to enter awards and why you should. In our latest episode, we are joined by Maggie Sarfo, a business coach, networking expert, and a judge for the Best Businesswomen Awards.

    Maggie is a Business Growth Coach, author, and the Regional Director for The Athena Network in the London City area. As a judge for the Best Businesswomen Awards since 2021, she brings a wealth of experience in identifying standout businesses.

    Through her company, Meres Consult Ltd, she helps entrepreneurs and leaders achieve exponential growth by focusing on strategy, execution, and personal development. Maggie is also a TEDx speaker and the author of "The One Secret to Happiness."

    In our conversation, Maggie shares her invaluable insider perspective on what makes an award application truly stand out. She reveals her top three tips for crafting a compelling entry, discusses common mistakes to avoid, and explains the profound impact of storytelling and tangible evidence. The discussion also covers the underutilised networking opportunities at awards events, the power of being a "unicorn" in business, and insights from Maggie's own journey as a TEDx speaker and author. This is a must-listen for any entrepreneur looking to gain recognition and catapult their business to the next level.

    {1:39} What Maggie looks for in awards entries.

    {4:16} How to present your evidence.

    {4:50} The common mistakes in entries.

    {7:03} An entry that stood out.

    {8:41} Awards - the perfect networking opportunity.

    {11:47} Maggie's Athena Network online events.

    {14:10} Maggie's work in business consulting.

    {16:16} How awards contribute to business growth.

    {18:08} Maggie's Ted Talk.

    {19:39} Maggie's book - The One Secret to Happiness.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Maggie: https://maggiesarfo.com/

    https://theathenanetwork.com/maggiesarfo/

    http://www.meresconsult.com/

    Facebook: https://www.facebook.com/maggie.sarfo

    Instagram: https://www.instagram.com/maggiesarfo/

    LinkedIn: https://www.linkedin.com/in/maggie-sarfo/

    https://www.linkedin.com/company/meres-consult/

    YouTube: https://www.youtube.com/@maggiesarfo

    23 min
  • Episode 154: Judges & Sponsors Talk Awards

    The latest Business Awards Show is a wide-ranging conversation with a panel of judges and sponsors.

    The Best Businesswomen Awards prides itself on its scrupulous judging, fairness and integrity. Judge Denise O'Leary of Purpol Marketing and author of the bestselling Winner: How to Win Business Awards, explains why the process is so robust and thoroughly objective.

    One of our sponsors is Fiona Scott, founder of Scott Media, a leading PR consultant. Fiona explains why being selective about the awards you enter is essential. She also emphasises the need to attend award events when you are shortlisted.

    Diane Watson is our final sponsor and judge on the panel, a financial adviser who has helped thousands of women plan for a more secure future. She is the author of the brilliant She Can Prosper: Unlocking Financial Independence and Empowering Women to Thrive. Diane tells us what awards have meant for her business, how her profile has grown and why the Best Businesswomen Awards stand out from the crowd.

    We talk about the kind of awards that may be considered dubious, but also give a shout-out to some we support wholeheartedly. Our guests talk about taking time and putting in the effort to complete the best possible entry. And, as we continually emphasise, evidence is vital if you want to be an award finalist, let alone a winner.

    Listen now to ensure your award entries hit the mark every time, convincing the judges that you are a contender for the trophy.

    {1:57} Fiona's recent award win.

    {3:21} Diane's Lifetime Achievement Award in New York.

    {4:06} What sponsorship brings to Diane.

    {6:10} Denise on the judging process.

    {8:01} Fiona on awards with voting processes.

    {9:51} The importance of testimonials.

    {10:43} Sponsors who enter their awards.

    {12:43} Being disqualified for not attending a final.

    {17:48} Be selective about the awards you enter.

    {18:13} Why not attending awards finals dilutes your PR opportunities.

    {19:20} How many awards should you enter in a year?

    {21:11} Don't give up.

    {23:44} Do your entry the right way.

    {24:56} Awards that extend deadlines.

    {26:23} What awards mean to each of our guests.

    {29:17} A mention for some other excellent awards.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Fiona: https://scottmedia.uk/

    LinkedIn: https://www.linkedin.com/in/thefionascott/

    Facebook: https://www.facebook.com/fionastuff

    Instagram: https://www.instagram.com/fionascottmedia/

    Connect with Diane: https://shecanprosper.com/

    LinkedIn: https://www.linkedin.com/company/shecanprosper/

    Facebook: https://www.facebook.com/shecanprosper

    Instagram: https://www.instagram.com/shecanprosper/

    Connect with Denise: https://purpolmarketing.co.uk/

    LinkedIn: https://www.linkedin.com/company/purpol-marketing-limited/

    Facebook: https://www.facebook.com/PurpolMarketing

    Instagram: https://www.instagram.com/purpol_marketing2014

    32 min
  • Episode 153: Karen Campbell - Marketing Director, Small Business Britain

    Karen Campbell - Marketing Director, Small Business Britain and founder of networking group Hotsy Totsy, is the latest guest on the Business Awards Show.

    Karen is a ball of energy and a vital supporter of small businesses in the UK. She started out as a journalist, moving to London from her native Yorkshire to be the Arts & Entertainment correspondent for the Metro newspaper. From there, she moved into the fashion industry and then the Performing Rights Society. When the partying got too much, she decided it was time to start her own marketing business.

    We track her journey through the early days of networking, to meeting Michelle Ovens, founder of Small Business Britain. The two hit it off, and led to Karen working with Michelle at SBB. We hear about the work this championing organisation does for UK small businesses. Discover the idea behind Small Business Saturday, The Small Business 100 and their awards programme, The Small Awards.

    As an organisation, SBB champions opportunities for people with learning and physical difficulties. In addition, Karen explains the rationale behind the government-backed Lilac Review and why it touched her so deeply.

    If you love podcasts, and we think you probably do as you're listening to us, you'll find another listen for your playlist. Karen and Michelle host the Small Business Britain Podcast, which covers many issues facing entrepreneurs but wrapped up in a fun conversation rather than dry business analysis.

    Ultimately, this episode offers a wealth of tips on everything from networking to writing award entries to running your own business. Karen is such an entertaining guest and for anyone thinking of starting their own business, this may be a conversation that provides the inspiration to go and do it.

    {1:50} Why Karen set up her own marketing business.

    {5:18} Early experiences of networking.

    {6:23} Hotsy Totsy - a different kind of networking.

    {8:51} Networking while doing craft sessions.

    {9:28} Getting involved with Small Business Britain.

    {11:33} The importance of entrepreneurs.

    {13:50} The Small Business 100.

    {15:30} Supporting disabled entrepreneurs.

    {18:24} The Small Awards.

    {20:54} Karen's tips for successful award entries.

    {22:16} Karen's podcast - The Small Business Britain Podcast.

    {25:14} Karen's tips for anyone starting a business.

    {27:17} Hotsy Totsy's 2025.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    https://bestsmeawards.co.uk/

    Connect with Karen: https://karencampbellmarketing.com/

    Small Business Britain: https://smallbusinessbritain.uk/index.aspx

    Facebook: https://www.facebook.com/smallbusinessbritain/

    Instagram: https://www.instagram.com/BritainSmallBiz/

    LinkedIn: https://www.linkedin.com/company/smallbusinessbritain/

    Threads: https://www.threads.com/@britainsmallbiz

    YouTube:https://www.youtube.com/@smallbusinessbritain

    Hotsy Totsy: https://hotsy-totsy.co.uk/

    Instagram: https://www.instagram.com/hotsy_totsyers/

    LinkedIn: https://www.linkedin.com/company/hotsy-totsy2021/

    The Small Awards: https://thesmallawards.uk/

    The Small Business Britain Podcast: https://open.spotify.com/show/1eobvkBdanzSmf5553Rmzl

    f:Entrepreneur: https://f-entrepreneur.com/

    Small Biz 100: https://smallbusinesssaturdayuk.com/small-biz-100

    30 min
  • Episode 152: Nevina Holland Founder of Peekaboo Studios

    Nevina Holland founder of Peekaboo Studios is a maternity and newborn photography specialist with a rare talent. She has won multiple photography awards and is a Licentiate of The Master Photographers Association, recognition of her outstanding work for over fourteen years.

    Nevina won the Best Customer Service award at the Best Businesswomen Awards in 2017! She has gone from strength to strength since then, growing her client base, continuing to develop her outstanding offering and building a business on word of mouth.

    In our discussion, discover how Nevina followed her passion for photography to set up her own business. She chose to specialise in newborn photography, giving her a less competitive niche but also allowing her to explore her creativity to the limit.

    She truly goes the extra mile for her clients as you'll hear. After all, there aren't many photographers who offer to collect their clients and bring them to the studio! But there is care throughout the client experience. Listen, and you may get ideas on how you can make yours even better for your customers.

    As a multiple award-winner, Nevina has benefitted from broader visibility through increased press coverage. As a former marketer, she shares her tips for getting local papers to take note of your press releases so they get published. Find out why awards have an impact on clients' decisions to choose her for their newborn photography. And understand why going for photography and business awards makes sense for different reasons.

    Another lesson Nevina shares is how she has identified gaps in her business by entering awards. As she says, nobody does an appraisal with you every year when you run your own business. So it's the one time you get the chance to scrutinise your business in detail. Find out what she discovered by going through the process.

    This is the perfect episode for anyone in a creative field striving to grow their business. Equally, for anyone running a small business, it is a perfect example of an entrepreneur who has leveraged awards to increase their visibility and strengthen their reputation.

    {2:02} Why Nevina Started Peekaboo Studios.

    {6:45} Specialising in newborn photography.

    {9:56} Getting the first clients.

    {12:28} Why Nevina gets so many recommendations.

    {19:01} Using props and including Grandparents in photoshoots.

    {21:35} Photography awards v business awards.

    {25:55} Why you must save your award entries.

    {28:32} How applying for awards helped Nevina to improve her business .

    {30:34} Using awards to maximise press coverage for your business.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Nevina: https://www.peekaboostudios.co.uk/

    Instagram: https://www.instagram.com/peekaboostudiosuk/

    Facebook: https://www.facebook.com/peekaboostudiosuk

    LinkedIn: https://www.linkedin.com/in/nevina-holland-41781623/

    36 min
  • Episode 151: Judges Tips for Awards Success with Aarti Parmar & Mary Gregory

    Judges Tips for Awards Success is the next in a special series of the Business Awards Show focusing on how to enter awards and why you should.

    Judge Aarti Parmar, an award-winning brand consultant, shares her thoughts on judging the Best Businesswomen Awards. Aarti offers excellent advice to anyone thinking of entering or who has not won previously.

    Mary Gregory, leadership coach and winner of the Best Coach 2024 has decided to sponsor the awards this year. Mary suggested we create a new category - Best Female Leader. So we did! And we are delighted that she is sponsoring the award. Mary talks about the confidence awards can bring, and how to overcome your hesitation if you're thinking of applying.

    As a result, this is an insightful discussion that will help any entrepreneur in their quest for awards success. Find out what really matters to judges and how you can stand out among your peers.

    And have you ever wondered what winning feels like? Well, there's some memorable recollections discussed that will inspire you to dig out your entry form and get writing.

    Judges Tips is a brilliant episode for anyone who has tried and failed to win an award previously or has thought hard about entering but never had the courage or belief to take the final step.

    {2:16} Why awards need robust judging not votes.

    {5:31} The difference an award can make to a business.

    {7:21} How Mary felt winning best coach last year.

    {10:16} The new Female Leader category.

    {12:28} What Aarti looks for in a strong entry.

    {15:30} Considering branding as a judge.

    {17:27} Awards as a confidence booster.

    {20:58} Answer the questions!

    {21:52} Mary's workshop - 'Explode the Confidence Myth'.

    {23:13} Amplify - the brand immersion day.

    {24:59} The opportunities in just applying for an award.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Aarti: https://www.aartiparmar.com/

    LinkedIn: https://www.linkedin.com/in/aartiparmar/

    Facebook: https://www.facebook.com/apBrandCommunications

    Instagram: https://www.instagram.com/aarti.parmar/

    Connect with Mary: https://www.marygregory.com/

    LinkedIn: https://www.linkedin.com/in/marygregory/

    Facebook: https://www.facebook.com/mary.gregory.79219

    Instagram: https://www.instagram.com/mary_gregory/

    28 min
  • Episode 150: Get the Award-Winning Mindset with Dee Clayton

    When considering entering awards do you find yourself thinking:

    "I'm not good enough," "What if I don't win?" "What if I do win?" "I don't want to enter myself—someone should nominate me" "It's not okay to tell people how great I am—they should see it anyway".

    In this session, founder of The Best Businesswomen Awards Debbie Gilbert discusses with Dee Clayton, multi-award-winning NLP expert and founder of Simply Amazing Training, how to overcome these mental barriers and step confidently into the spotlight.

    Dee reveals in this empowering episode:

    ✨ How to silence your inner critic and build self-belief

    ✨ NLP techniques to reframe fear and self-doubt

    ✨ Strategies to confidently put yourself forward for awards

    So, why enter awards? Well. entering awards isn't just about business, it's about self-confidence, personal growth, and recognising your own worth. If you've ever hesitated to put yourself forward this session will give you the mindset shift you need to take action.

    Furthermore. they are a wonderful way to sensecheck how your business is performing, and to network with likeminded entrepreneurs. And perhaps most importantly, they offer the recognition that so many self-employed businesspeople never receive.

    So, don't let self-doubt hold you back. Listen now and discover how you can move forward both personally and professionally, achieving the successes you've always wanted.

    {2:55} How our thoughts hold us back and how to overcome them.

    {7:34} The Dunning Kruger Effect.

    {10:20} Techniques to conquer self-doubt.

    {17:38} The awards where all finalists are winners.

    {19:23} Why recognition matters to self-employed businesspeople.

    {20:41} Don't compare yourself to anyone else.

    {23:57} Why you need brain dumps and awards buddies to power your entries.

    {28:06} The Jar of Success.

    {29:03} Adopt the right body language to achieve the perfect state.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Dee: https://simplyamazingtraining.co.uk/

    Facebook: https://www.facebook.com/SimplyAmazingTraining

    LinkedIn: https://www.linkedin.com/company/simply-amazing-training-ltd/

    YouTube: https://www.youtube.com/@Deeclayton100

    34 min

About The Business Awards Show

From the publisher's feed

Welcome to the Business Awards Show, where we