The Business Beat Podcast

The Business Beat Podcast

By Howell Area Chamber of CommerceBusinessNon-Profit
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The Business Beat Podcast episodes

  • Empowering Future Leaders | The Business Beat | Episode 49

    What does the next generation of Livingston County leaders need to succeed? Sometimes, all it takes is someone helping them see the next step.

    In this episode of The Business Beat, host Dianne Samples welcomes Kelly Genei, MBA, Dean of Undergraduate Studies at Cleary University, for a conversation about entrepreneurship, mentorship, and unlocking the potential of future leaders.

    From Kelly's journey as an entrepreneur and inaugural Livingston ATHENA Leadership Award recipient to the opportunities created through the National Civics Bee and DECA, they explore how encouragement, connection, and real-world experience can turn ideas into action.

    Kelly also shares what's ahead at Cleary University, including new educational opportunities and its growing role in developing Livingston County's future workforce.

    Chapters

    00:00 – Introduction  
    04:10 – Kelly’s Entrepreneurial Journey  
    05:55 – Becoming Livingston’s First ATHENA Leadership Award Recipient  
    08:30 – Leadership, Visibility & Mentorship  
    10:10 – Understanding the Next Generation  
    19:00 – Are We Underestimating Young Leaders?  
    21:30 – The Power of Giving Them the Next Step  
    22:30 – National Civics Bee & Youth Leadership  
    26:20 – How DECA Opens Doors  
    28:15 – The Business Community’s Role in Mentorship  
    29:55 – What’s Next for Cleary University  
    33:00 – Building Livingston County’s Future Workforce

    Thank You to Our Episode Sponsors!

    Lake Trust Credit Union

    https://laketrust.org/

    Brighton Ford

    https://www.brightonford.com/

    Northstar IT

    [Website link to be confirmed]

    Connect with Kelly Genei & Cleary University

    Kelly Genei on LinkedIn:

    https://www.linkedin.com/in/kellygenei/

    Cleary University Website:

    https://www.cleary.edu/

    Facebook:

    https://www.facebook.com/ClearyU/

    LinkedIn:

    https://www.linkedin.com/school/cleary-university/

     

    Connect with the Howell Area Chamber of Commerce

    Website: https://howell.org/

    Facebook: https://www.facebook.com/howellchamber

    Instagram: https://www.instagram.com/howellareachamber/

    LinkedIn: https://www.linkedin.com/company/howellchamber

    YouTube: https://www.youtube.com/@howellchamber

    About The Business Beat

    The Business Beat is a podcast of the Howell Area Chamber of Commerce, connecting the people, businesses, and organizations helping shape our community.

    36 min
  • Stop Being the Best Kept Secret | The Business Beat | Episode 48

    In this episode of Business Beat, host Janelle Smith, President of the Howell Area Chamber of Commerce, and co-host Diane Samples sit down with Jason Tracey, founder of Roar Consulting, to explore why so many great businesses remain the best kept secret in their industry—and how authentic content can change that.

    Jason shares how one conversation can become dozens of opportunities through podcasting, storytelling, and consistent content creation. Together, they discuss why building influence isn't about going viral—it's about building trust, creating meaningful connections, and becoming known before you ever walk into the room.

    The conversation also introduces the Difference Maker Podcast & Influence Builder Workshop at the Livingston Business HUB, designed to help entrepreneurs, business owners, and professionals confidently tell their stories, create authentic content, and amplify their impact.

    Whether you're just getting started or looking to elevate your marketing strategy, this episode offers practical insights into turning your expertise into influence and your story into opportunity.

    Chapters

    00:00 Welcome & introducing Jason Tracey

    01:45 Why video content matters for every business
    05:20 Authentic storytelling builds trust
    09:00 Turning conversations into business opportunities
    13:30 Why podcast clips outperform full episodes
    18:30 The biggest mistake people make after recording a podcast
    22:30 Using AI to simplify content creation
    26:30 Inside the Difference Maker Podcast Workshop
    31:30 The cost of staying the "best kept secret"
    36:45 Building influence before you walk into the room
    42:00 Real client success stories through podcasting
    50:30 How content transformed a repair shop owner's business
    58:00 Why specificity creates opportunity
    1:02:00 Final thoughts & workshop invitation

    Thank you to the sponsors of this video

    Lake Trust - https://laketrust.org/

    Brighton Ford - https://www.brightonford.com/
    Northstar IT - https://www.northstarit.com/

    Guest Links

    Facebook – https://www.facebook.com/jason.tracey.39

    LinkedIn – https://www.linkedin.com/in/jason-tracey/
    Website – https://roar.consulting/
    YouTube – https://www.youtube.com/@Jason.Tracey

    Howell Area Chamber Links

    Facebook – https://www.facebook.com/howellchamber

    Instagram – https://www.instagram.com/howellareachamber/
    LinkedIn – https://linkedin.com/company/howellchamber
    YouTube – https://www.youtube.com/@howellchamber
    Website – https://howell.org/

    37 min
  • How One Experience Turned Into a Lifetime of Service | The Business Beat | Episode 47

    In this episode of Business Beat, hosts Janelle Smith and Diane Samples sit down with Michael Sage of DTE Energy to discuss the power of volunteerism and its impact on individuals, businesses, and communities.

    Michael shares how his journey into volunteerism began through corporate opportunities and evolved into a lifelong commitment to service. From international mission trips to local community engagement, he reflects on how giving back has shaped both his personal and professional life.

    The conversation also highlights the Michigan Challenge Balloon Fest, a signature community event that brings together volunteers, businesses, and families to create lasting memories and meaningful connections. Michael and the hosts explore how events like these not only strengthen community bonds but also drive economic impact and regional visibility.

    This episode is a powerful reminder that volunteerism is more than an activity—it’s a lifestyle that builds relationships, fosters connection, and creates opportunities for impact across generations.

    00:00 Introduction to Michael Sage and DTE Energy

    01:00 Career journey and introduction to volunteerism
    02:30 Early volunteer experiences and corporate support
    04:30 Mission trips and global service experiences
    06:30 Shift toward local community impact
    08:30 Volunteerism as a lifestyle and personal value
    10:30 First experience volunteering at Balloon Fest
    12:30 Building relationships through volunteering
    14:30 The role of community events in connection and impact
    16:30 Generational experiences and family traditions
    18:30 Volunteer opportunities and event logistics
    20:30 What’s new at this year’s Balloon Fest
    23:00 Community partnerships and behind-the-scenes effort
    25:30 Final reflections on impact, economy, and community growth

    Thank you to the sponsors of this video

    Lake Trust - https://laketrust.org/
    Brighton Ford - https://www.brightonford.com/
    Northstar IT - https://www.brightonford.com/ 

    Guest Links 

    Facebook-   / mlsagefamily  

    LinkedIn-   / michael-sage-11792430  
    Website-  https://www.dteenergy.com/

    Howell Area Chamber Links

    Facebook-    / howellchamber  

    Instagram-    / howellareachamber  
    LinkedIn -   linkedin.com/company/howellchamber    
    YouTube-       / @howellchamber  
    Website- https://howell.org/

    30 min
  • You’re Not Hireable, You’re an Entrepreneur | The Business Beat | Episode 46

    Hosted by Janelle Smith, President of the Howell Area Chamber of Commerce, this episode of Business Beat features guests Amy Zander of Zeedia Media and Kevin Suboski, founder of The Fastest Route and Livingston Entrepreneurship Academy, for an honest conversation about the realities of entrepreneurship.

    Amy shares her journey from side hustles and failed ventures to burnout, reinvention, and ultimately redesigning her business around her strengths. Together, the conversation explores entrepreneurship mindset, mentorship, isolation, finding your “superpower,” and what it really means to build a business that aligns with who you are.

    The episode also highlights the growing entrepreneurship ecosystem in Livingston County through the Howell Area Chamber of Commerce and Livingston Entrepreneurship Academy, and the importance of intentional community, collaboration, and support for entrepreneurs at every stage.


    00:00 Introduction to Amy Zander and entrepreneurial background
    02:00  Failed brewery venture and lessons learned
    04:00  Discovering marketing and finding a mentor
    06:00  Chamber involvement and early business growth
    08:00 Burnout, considering closing the business, and job searching
    11:00 “You’re not hireable—you’re an entrepreneur” breakthrough moment
    13:00  Redesigning the business around strengths and consulting
    16:00 Finding your entrepreneurial “superpower”
    18:30  Isolation, entrepreneurship mindset, and cohort learning
    21:00  Why entrepreneurship is different from business management
    24:00  Hard conversations, uncertainty, and entrepreneurial personality traits
    27:00 Howell entrepreneurship forums and building community
    30:00 The value of entrepreneurial networking vs traditional networking
    34:00 Solopreneur struggles, self-marketing, and honest feedback
    37:00 Chamber programming and entrepreneurship support ecosystem
    41:00 Entrepreneurship as identity and organizational culture
    45:00 Final reflections on mentorship, transformation, and entrepreneurial growth


    Thank you to the sponsors of this episode:
    Lake Trust - https://laketrust.org/
    Brighton Ford - https://www.brightonford.com/
    Northstar IT - https://www.brightonford.com/


    Stay connected

    Show Links -

    Facebook-  https://www.facebook.com/howellchamber
    Instagram-  https://www.instagram.com/howellareachamber/
    LinkedIn -   linkedin.com/company/howellchamber    
    YouTube-    https://www.youtube.com/@howellchamber
    Website- https://howell.org/ 

    Guest Links - 

    Kevin Suboski

    Facebook-  https://www.facebook.com/fastest.route/
    Instagram-  https://www.instagram.com/kevin_suboski/
    LinkedIn -   https://www.linkedin.com/in/kevinsuboski/
    Website- https://fastestroute.co/

    Amy Zander

    Facebook-  https://www.facebook.com/ZeediaMedia/
    Instagram-  https://www.instagram.com/zeediamedia/
    LinkedIn -   https://www.linkedin.com/company/zeediamedia/
    Website- https://zeediamedia.com/
    Youtube- https://www.youtube.com/@zeediamedia

    51 min
  • You Can't Amazon Community | The Business Beat | Episode 45

    In this episode of Business Beat, hosts Janelle Smith and Diane Samples sit down with Kris Ward, owner of Sunshine and Sage, a boho-inspired boutique in downtown Howell that blends retail with mindfulness, joy, and community connection.

    Kris shares her journey from a corporate career rooted in innovation and risk-taking to taking a leap on herself as an entrepreneur. She discusses the realities of building a small business—from the loneliness of entrepreneurship to the importance of mentorship, collaboration, and community support.

    The conversation dives into how Kris has intentionally designed her shop as more than just a retail space—creating an experience where customers can relax, connect, and find meaningful moments. She also reflects on her experience pitching her business in a competitive entrepreneurship program, emphasizing the value of “small moments that matter” in a world often focused on scale.

    This episode highlights the evolving role of small businesses in creating community, the power of local collaboration, and why meaningful, in-person experiences still matter in a digital world.

    00:00 Introduction to Kris Ward and Sunshine & Sage

    01:00 Defining entrepreneurship and Kris’s background
    02:30 Taking the leap from corporate to business ownership
    03:50 Branding Sunshine & Sage and creating a “vibe”
    05:20 Challenges of entrepreneurship (loneliness, risk, decision-making)
    07:30 Mentorship and chamber-supported resources
    10:30 Collaboration and building a downtown business ecosystem
    12:30 Innovation in retail (bracelet bar, hours, experiences)
    15:00 Experience-driven retail vs. transactional shopping
    17:30 Emotional impact of the space and customer connections
    19:30 Entrepreneurship pitch competition experience
    23:00 “Small moments that matter” philosophy
    25:30 Supporting other small businesses
    28:30 Final reflections on community and entrepreneurship

    Thank you to the sponsors of this episode:

    Lake Trust - https://laketrust.org/

    Brighton Ford - https://www.brightonford.com/

    Northstar IT - https://www.brightonford.com/

     

    Stay connected

    Show Links -

    Facebook-  https://www.facebook.com/howellchamber
    Instagram-  https://www.instagram.com/howellareachamber/
    LinkedIn -   linkedin.com/company/howellchamber    
    YouTube-    https://www.youtube.com/@howellchamber
    Website- https://howell.org/ 

    Guest Links - 

    Facebook-  https://www.facebook.com/sunshineandsagehowell
    Instagram-  https://www.instagram.com/sunshineandsagehowell
    LinkedIn -   https://www.linkedin.com/in/krisnasiatka/
    Website- https://www.sunshineandsageshop.com/

    34 min
  • The Power of Chamber Collaboration in Livingston County | The Business Beat | Episode 44

    This episode of Business Beat features members of the Livingston County Chamber Alliance discussing the power of regional collaboration, chamber partnerships, and leadership development. Karen Storey of the Greater Brighton Area Chamber of Commerce and Emma Lynn Wheaton of the Hartland Area Chamber of Commerce join the conversation to highlight upcoming chamber mixers, Leadership Livingston, economic forecasting initiatives, and the importance of cultivating future community leaders. The discussion explores how collaboration across chambers strengthens Livingston County’s business community while creating opportunities for meaningful networking, civic engagement, and professional growth.

    00:00  Introduction to the Livingston County Chamber Alliance

    01:00 Upcoming chamber mixers and community networking events
    03:00 Chamber collaboration and showcasing local businesses
    04:30 Economic forecast event preview
    05:30 Leadership Livingston and County Services Day
    08:00 Sheriff’s department tour and leadership experiences
    10:00 Therapy dog Teddy and community engagement
    11:30 Capitol Day and connecting with legislators
    13:00 Nonprofit Day and problem-solving exercises
    14:30 Leadership development and discovering new skills
    16:30 Leadership Livingston success stories and alumni impact
    18:00 Graduation, applications, and future cohorts

    Thank you to the sponsors of this episode:

    Lake Trust - https://laketrust.org/

    Brighton Ford - https://www.brightonford.com/

    Northstar IT - https://www.brightonford.com/

     

    Show Links

    Facebook- https://www.facebook.com/howellchamber

    Instagram- https://www.instagram.com/howellareachamber/ 

    LinkedIn - https://www.linkedin.com/company/howellchamber/?viewAsMember=true

    YouTube- https://www.youtube.com/@UCfP1T-4lCgHMu8ZhxtEOTyw 

    Website- https://howell.org/

     

    Guest Links

    Karen Storey

    Facebook- https://www.facebook.com/GreaterBrightonAreaChamber/#

    Instagram- https://www.instagram.com/brighton_chamber/

    LinkedIn - https://www.linkedin.com/company/the-greater-brighton-area-chamber-of-commerce/?trk=nav_account_sub_nav_company_admin

    YouTube- https://www.youtube.com/@greaterbrightonchamber

    Website- https://www.brightoncoc.org/

     

    Emma Lynn Wheaton

    Facebook- https://www.facebook.com/HartlandChamber

    Instagram- https://www.instagram.com/hartlandareachamber/

    LinkedIn - https://www.linkedin.com/company/hartland-area-chamber-commerce/

    YouTube- https://www.youtube.com/@hartlandchamber3520

    Website- https://hartlandchamber.org/

     

    23 min
  • The Power of Breath, Business, and Belonging | The Business Beat | Episode 43

    This episode of Business Beat features entrepreneur Caitlin Wilkinson, founder of Inspired Ascend. She discusses her journey from personal adversity to building a business focused on personal growth, breathwork, and community-building for women. Caitlin shares how breathwork and other modalities helped her overcome self-doubt and trauma, ultimately inspiring her to create spaces like her “Girl Dinner” gatherings and retreats that foster authentic conversation, healing, and empowerment.

    The conversation explores entrepreneurship, vulnerability, leadership, and the importance of supportive community networks.

    00:00 Introduction & Meet Caitlin Wilkinson

    00:40 Inspired Ascend & What She Does

    02:00 The Story Behind “Girl Dinner”

    03:30 Taking the Leap Into Entrepreneurship

    05:15 How Breathwork Changed Her Life 11:00 Self-Worth, Identity & Personal Growth

    16:00 Helping Others & Facilitating Breathwork

    20:30 Training, Retreats & Building Her Practice

    24:30 Career Journey, Mentorship & Athena

    30:30 Reflections & Closing

     

    Thoughts Thank you to the sponsors of this episode:

    Lake Trust - https://laketrust.org/

    Brighton Ford - https://www.brightonford.com/

    Northstar IT - https://www.brightonford.com/

     

    Show Links

    Facebook- https://www.facebook.com/howellchamber

    Instagram- https://www.instagram.com/howellareachamber/

    LinkedIn - https://www.linkedin.com/company/howellchamber/?viewAsMember=true

    YouTube- https://www.youtube.com/@UCfP1T-4lCgHMu8ZhxtEOTyw

    Website- https://howell.org/ Guest Links

    Website: https://www.inspiredascend.com/

    Facebook: https://www.facebook.com/inspiredascend

    Instagram: https://www.instagram.com/inspiredascend

    33 min

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