Send us Fan Mail

In this episode I review Scorecard Marketing by Daniel Priestley and Glenn Carlson.

The book explores one of the biggest challenges every business faces: generating a consistent flow of quality leads. We discuss why people really buy, the psychology of "dormant" problems, how great questions uncover opportunities, the importance of warming up prospects through content, and the three psychological ingredients behind every successful sale.

Whether you're a business owner, salesperson, coach, or simply interested in understanding why customers make the decisions they do, this episode is packed with practical ideas you can start applying straight away.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

Why do so many small businesses end up owning the owner rather than the other way around?

In this episode, I review The E-Myth Revisited by Michael E. Gerber, one of the most influential business books ever written. We explore Gerber's central idea that being good at your trade does not automatically make you good at running a business, and why so many business owners become trapped working in their business rather than on it.

We discuss the Entrepreneur, the Manager and the Technician, the importance of systems over people, building a business that can function without you, defining clear roles and responsibilities, creating a compelling vision for your life, and understanding what really drives customer decisions.

Whether you're a business owner, manager, entrepreneur, or simply interested in how successful businesses are built, this episode contains practical insights that can help you create a business that serves your life rather than consumes it.

Join me as we unpack the key lessons, strengths, and limitations of this classic business book.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse.

We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers pay and what they believe they are receiving.

Along the way, we discuss Hormozi's concept of the "Grand Slam Offer," the importance of finding a starving crowd, how to choose the right market, the power of niching down, why higher prices can sometimes create better results, and the four factors that determine perceived value.

We also look at practical tools such as scarcity, urgency, bonuses and objection-removal, together with a simple exercise for identifying customer problems and turning them into valuable solutions.

Whether you're a business owner, consultant, coach, charity leader or entrepreneur, this episode contains practical insights that can help you strengthen your offer, increase your confidence in pricing and communicate your value more effectively.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode of the Business Book Club Podcast, we explore Black Box Thinking by Matthew Syed - a fascinating book that challenges the way we think about failure, success, and improvement.

Why do some people, businesses, and industries learn rapidly from their mistakes while others keep repeating the same errors? Drawing on examples from aviation, healthcare, sport, technology, and psychology, Syed argues that failure is not the opposite of success; it is often the pathway to it.

Join me as we unpack lessons on feedback, cognitive dissonance, marginal gains, testing ideas, and creating systems that help us learn faster. If you're a business owner, leader, salesperson, or simply someone looking to grow, this episode will give you practical insights you can apply immediately.

The key takeaway? Success doesn't come from avoiding mistakes. It comes from learning from them.

TAKE MY NEW SCORECARD: https://yossi-mamycfwi.scoreapp.com

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett.

From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth.

Topics include:

•  Why tiny improvements create massive long-term success 
•  The psychology behind value and customer perception 
•  Why most people fail because they “lean out” from change 
•  The importance of becoming a “Plan A thinker” 
•  How businesses like Uber and Booking.com use experimentation and psychology to dominate 
•  Why your skills alone are not enough — context is everything 
•  How avoiding uncomfortable truths destroys growth 

A practical and thought-provoking discussion on what really separates successful people from everyone else.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.

Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology.

In this episode, we explore powerful ideas such as tactical empathy, deep listening, mirroring, labelling emotions, accusation audits, and why hearing “no” can often be far more valuable than chasing a quick “yes.”

Whether you work in sales, run a business, lead a team, or simply want to handle conversations better, this episode is packed with practical insights you can use immediately.

A must-listen for anyone who wants better outcomes through better conversations.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.”

We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively.

The mindset shift is powerful — and very relevant.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

In this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. 

Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. 

From a quadruple amputee climbing Kilimanjaro to venture capitalists, entrepreneurs, and filmmakers, the episode highlights practical wisdom that can help shape how we think about success, failure, and the path forward.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Send us Fan Mail

Episode Description

In this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold.

In this discussion, I share several key insights from the book, including the power of decisive action, how our beliefs shape our experiences, and why much of our behaviour is driven by the forces of pain and pleasure. We also reflect on how focusing our attention and changing our perspective can dramatically alter the course of our lives and businesses.

If you’re interested in personal growth, leadership, and taking greater control of your direction in life, this episode offers a thoughtful introduction to the ideas behind one of the most widely read self-development books of the past few decades.

Support the show

To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]