The Business Book Club

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Is trust the hidden ingredient in better business? In episode 16, I share my honest reaction to Stephen M. R. Covey’s book The Speed of Trust, alongside the valuable lessons I took from it: rebuilding relationships, strengthening integrity, and bringing openness and genuine listening into your sales conversations.

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In this episode, host Yossi Goldberg and guest Wyn Morgan share insights from the book State of Mind Is The Bottom Line by Dr George Pransky.

Many valuable lessons are drawn for business and personal growth.

- Apologies, the audio sound has a slight echo.

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Are you taking enough action or are fear, obscurity and hesitation keeping you stuck?

In this episode, I continue exploring Grant Cardone’s book The 10X Rule, looking at what it really means to go all in, commit to seeing things through, get yourself noticed and take action even when it feels uncomfortable.

If you know there’s more you could be doing, this episode might give you the push you need.

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Grant Cardone’s The 10X Rule challenges a simple assumption: are we massively underestimating the amount of action it takes to succeed?

In this episode, I explore some of the book’s most powerful ideas — thinking bigger, taking responsibility, expecting things to be harder than planned, and why extraordinary results require extraordinary levels of action.

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In this episode I review Scorecard Marketing by Daniel Priestley and Glenn Carlson.

The book explores one of the biggest challenges every business faces: generating a consistent flow of quality leads. We discuss why people really buy, the psychology of "dormant" problems, how great questions uncover opportunities, the importance of warming up prospects through content, and the three psychological ingredients behind every successful sale.

Whether you're a business owner, salesperson, coach, or simply interested in understanding why customers make the decisions they do, this episode is packed with practical ideas you can start applying straight away.

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Why do so many small businesses end up owning the owner rather than the other way around?

In this episode, I review The E-Myth Revisited by Michael E. Gerber, one of the most influential business books ever written. We explore Gerber's central idea that being good at your trade does not automatically make you good at running a business, and why so many business owners become trapped working in their business rather than on it.

We discuss the Entrepreneur, the Manager and the Technician, the importance of systems over people, building a business that can function without you, defining clear roles and responsibilities, creating a compelling vision for your life, and understanding what really drives customer decisions.

Whether you're a business owner, manager, entrepreneur, or simply interested in how successful businesses are built, this episode contains practical insights that can help you create a business that serves your life rather than consumes it.

Join me as we unpack the key lessons, strengths, and limitations of this classic business book.

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In this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse.

We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers pay and what they believe they are receiving.

Along the way, we discuss Hormozi's concept of the "Grand Slam Offer," the importance of finding a starving crowd, how to choose the right market, the power of niching down, why higher prices can sometimes create better results, and the four factors that determine perceived value.

We also look at practical tools such as scarcity, urgency, bonuses and objection-removal, together with a simple exercise for identifying customer problems and turning them into valuable solutions.

Whether you're a business owner, consultant, coach, charity leader or entrepreneur, this episode contains practical insights that can help you strengthen your offer, increase your confidence in pricing and communicate your value more effectively.

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In this episode of the Business Book Club Podcast, we explore Black Box Thinking by Matthew Syed - a fascinating book that challenges the way we think about failure, success, and improvement.

Why do some people, businesses, and industries learn rapidly from their mistakes while others keep repeating the same errors? Drawing on examples from aviation, healthcare, sport, technology, and psychology, Syed argues that failure is not the opposite of success; it is often the pathway to it.

Join me as we unpack lessons on feedback, cognitive dissonance, marginal gains, testing ideas, and creating systems that help us learn faster. If you're a business owner, leader, salesperson, or simply someone looking to grow, this episode will give you practical insights you can apply immediately.

The key takeaway? Success doesn't come from avoiding mistakes. It comes from learning from them.

TAKE MY NEW SCORECARD: https://yossi-mamycfwi.scoreapp.com

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In this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett.

From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth.

Topics include:

•  Why tiny improvements create massive long-term success 
•  The psychology behind value and customer perception 
•  Why most people fail because they “lean out” from change 
•  The importance of becoming a “Plan A thinker” 
•  How businesses like Uber and Booking.com use experimentation and psychology to dominate 
•  Why your skills alone are not enough — context is everything 
•  How avoiding uncomfortable truths destroys growth 

A practical and thought-provoking discussion on what really separates successful people from everyone else.

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In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.

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To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]