The Business Builders Show

I lost access to my YouTube channel as a result of cancelling Google’s Workspace subscription. I was sick of paying for subscriptions that I didn’t need and made the decision in August, that I was cancelling them.

The result was months of pain trying to back everything up and move everything from the domain and email address that was attached as Google warned me I would lose everything.ChatGPT found what we thought was a loophole in the form of a free cloud identity to keep the YouTube channel. I was so excited and I thought it was safe…only to realise late last month that it missed one important detail.

The important detail was that we had to have zero in storage. We had backed everything up BUT hadn’t thought to delete absolutely everything like the Google Drive files and the emails in Gmail.

As a result when I cancelled the subscription, I was no longer allowed access to my own photos that it had been backing up that I didn’t know about and years of emails to delete them all from its server.

This whole experience made me rethink how I’m building my online business moving forward.

After spending five years building a channel with 123 subscribers, I suddenly found myself starting again.

But this isn’t just about YouTube.

It’s about how dependent we’ve become on social media and tech platforms, cloud-based software and monthly subscriptions to manage our businesses. They want us on the hook paying monthly so they have stable income.

What happens when your account gets shut down? What happens when your CRM increases its prices? What happens when you lose access to years of contacts, conversations and relationships?

In this video, I’m sharing what happened, what I’ve learned and the system I’m building to protect my business relationships and data.

I’ll show you how I’m using a locally stored contact management system to:

* Keep track of social media connections.

* Organise leads and relationship pipelines.

* Store important notes about conversations.

* Track referrals, collaborations and potential affiliates.

* Set follow-up reminders.

* Save interesting posts for future engagement.

* Create personalised video and voice messages.

* Export and back up my information.

I’m also challenging the subscription model. Why should running a small business mean paying for another monthly subscription every time we need a new tool?

I’m building towards simpler systems, more control over my data and better relationship management.

WANT TO SEE THE SOFTWARE?

I’m hosting a live workshop this Friday where I’ll take you behind the scenes and show you how it works.

Comment WORKSHOP or get in touch to find out more.

If you’re a coach, consultant, service provider or small business owner, this conversation matters.

Because followers are great. Email lists are useful. But relationships are the foundation of a sustainable business.

Subscribe for more practical conversations about social selling, business systems, AI and building a business that doesn’t depend on constantly chasing the next platform.

In this audio only episode, we covered a lot of different topics - it was essentially 2 podcast episodes in one as Mel and I had a chat.

* What Claude and AI watermarking is and what to do now that AI watermarking could mean lower reach in the social media algorithms

* The AI race to create superintelligence and why it is extremely worrying as there is a concentration of powerful in a handful of companies whose telling themselves they are the good guys but who shown historically to not be and whose revenue and power is getting towards exceeding governments.

* Plus how they are using distractions such immigration, cost of living etc to distract us so we are not focused on fighting against the fast advancement of AI and electing the leaders who will control those in control of AI

* AI Safety, self-replication and the unintended consequences that are coming straight from the mouth of the guy who was the forecaster for chatGPT.

* How social media weaponized our attention spans and how AI could weaponize connection

* Why connection and communication skills are the most powerful as AI commoditises information and how I am focusing on improving them every single day over trying to just learn more “information”. After all what good is an transformational story without the skills to communicate it in a way that connects and transforms

* Why you no longer have the pressure of being the “expert” and how that helps relieve the imposter syndrome pressure

* What I am still using AI for to make my content, programs and offers better

* At the end we talked about my 2 viral posts of the week and the marketing lesson that they enforced for me

This week, after spending hours untangling my accounts from a Google subscription, and after having a very interesting interaction with Claude support, and listening to an AI forecaster talk about where this technology is heading, I found myself asking a bunch of much bigger questions including if AI eventually has access to all the information, what makes YOU valuable for someone to buy from you?

In this episode, I unpack the uncomfortable questions I've been thinking about and why I don't think the answer is to run away from AI.

In this conversation, we explore:

🤖 What happens when AI becomes smarter than the smartest humans?

🛏️ Why Claude literally told me to go to bed—and why that made me question how much control we should give AI 😂

🧠 What an AI forecaster said about the speed at which AI development could happen

⚡ Why I think we're potentially looking at something very different from a gradual “AI takes one job at a time” scenario

💧 The enormous power and water requirements behind AI—and the bigger question of who regulates it

👀 Why I'm increasingly uncomfortable with the people currently controlling the most powerful AI systems

📚 Why information is becoming a commodity

💡 The implications for coaches, consultants, creators and course sellers

🎓 Why I think the traditional course model is going to have to evolve

🗣️ Why your voice, personality, perspective and lived experience may become more valuable—not less

❤️ Why human connection could become one of the biggest competitive advantages in an AI world

🎤 Why I believe live conversations and real-time interaction are going to matter more

🧩 How I'm using AI as an ideation and organisation tool without allowing it to replace my voice

💰 Why I think relationship-based selling becomes even more important as AI advances

🔄 Why we need to stop chasing every new AI model and get clear on what we actually need AI to do for us

One question I want you to think about:

If AI can give people all the information they need, what are you uniquely bringing to the table?

Because maybe the future isn't about becoming better at producing information.

Maybe it's about becoming better at creating transformation, connection and experiences.

And honestly?

I think that's a much more exciting future.

🎧Listen to the full conversation above and let me know what you think.

I don't have all the answers.

But I think this is a conversation we need to be having.

"Value" and Information used to convert to customers. Now it is not enough to get people to even show up. If you speak for a living whether on stages, on podcasts, on webinars, on masterclasses, your audience trusts you less than they used to. Not because you're worse. Because AI has made everyone suspicious of everything. In this episode I am sharing what I learned from showing up at a live event for speaker training, plus what I noticed after watching ten different live shows back to back to learn the small, specific things creators are doing to keep people in the room, build trust in an AI-skeptical audience, and convert without ever pretending to be "the expert."Side note: We also talk about how gurus have been manufacturing imposter syndrome to keep people buying.

You'll learn:

Why trust has hit an all-time low thanks to AI content and why showing up live (even just in audio) is the fastest way to rebuild it and increase conversions.

The difference between teaching from expertise vs. teaching from experience, and why the second one converts better.

8 practical "transformational experience elements" other creators are using to emotionally connect to their audience to create raving fans, not just followers. Everything from environment and sound design to pivoting your content live based on who's in the room.

Why "I don't compare, I prepare" changed how I think about presentation prep as someone who is still growing their public speaking skills.To get this weeks weekly free resource with exercise, message me her bossfaithc.substack.com

In the era of AI the people it can not replace are the ones that are willing to show up and use their real voice, those willing to show up live and work on their communication skills. These are the speakers, presenters, podcasters and those willing to use their voice to cut through the white noise of AI written content.These are the ones who gain authority as people can see the real person - flaws, the stories, the knowledge in real time and as a result they will then listen to the message without the scepticism that it is AI.

These are the ones who will also win in a trust recession as they are focused on being seen and they are quietly working behind the scenes on their speaking and communications skills so they can gain confidence.The best thing is that AI can do the boring repetitive admin tasks that used to keep us trapped. Now we have the time to become the voice that speaks up and gets us seen - the ones that stand out in the noise.Been on Instagram and heard about the “Yap” trend? This is literally just people doing to face to camera videos in their cars and ‘non professional’ looking places that people can relate too. It was just given a fancy relatable name by a marketer who then used it to go on and make millions of dollars.

Busy people are easy to manipulate. That's the line that kept coming back to me this week as I pulled back from social media and actually slowed down.

In this episode:

Why "push through it" advice usually comes from someone selling you something

The friend I compared myself to for a decade and what her daughter's Substack revealed

Why we stay quiet when someone disrespects our time

The question worth sitting with before your next big goal

Why the businesses that are actually working right now are the honest ones, not the polished ones

AI didn't just speed up content creation — it handed non-technical business owners the ability to own and move their assets between platforms in minutes, not days.

In this episode:

👉 Get the bonus resources + join us inside the Business Builders Society → https://www.socialsellers.com.au/joinsss [00:00] AI just gave you something no one is talking about[00:48] Why non-coders can now own their business infrastructure[01:08] Real example: building a compliant affiliate bot from transcripts[02:40] The 3 things AI helps you own (skills, voice, assets)[03:00] What happens if your platform shuts down tomorrow[04:17] Skill 1: Communication that travels to every platform[05:03] Skill 2: Conversations that actually convert[06:29] Your voice: methodology, stories, and how to program it into AI[10:13] Your assets: HTML files, email lists, skill files, podcast audio[15:31] Be ready: why every platform will change and how to move fast[17:06] Early adapters win. Here is what that actually looks like

Resources mentioned:

Claude

ChatGPT custom GPTs

🎧 Apple Podcasts: [insert link]🎧 Spotify: [insert link]🎵 YouTube: https://youtu.be/PTd19THgz00

Join us at www.socialsellers.com.au/joinsss for your bonus weekly resource and to be part of the community.

You've been told low-ticket MRR is the path to full-time income. In this episode, Faith breaks down why that advice is keeping coaches and consultants stuck...and walks through the Money Making Machine model that actually works.

Key takeaways:

Why low-ticket volume is brutal to sustain and subscriptions cancel first

What a Money Making Machine is and why $1,000–$1,500 converts better than $5k

How a paid entry workshop (Traffic Tool) pre-qualifies and pre-converts your leads

The stack strategy Faith used to replace a single $5k offer — and why it outperformed it

Why MRR belongs after results and relationship, not before

Resources mentioned:

Social Sellers Society full blueprint with worksheets + AI prompts: www.socialsellers.com.au/joinsss

You are not the only person who should be selling in your business. In this episode, Faith breaks down how affiliate programs work as a commission-only sales team — and why word-of-mouth marketing is the one growth strategy no algorithm can touch.

Key takeaways:

Why organic reach and paid ads both cap out at 1–3% conversion — and what affiliates do differently

How "borrowed authority" lets you walk into warm rooms without starting from scratch

The compound effect of building a small affiliate team over 12 months

How to structure commissions ethically (front-end vs back-end offers)

How AI can now handle the support layer of your affiliate program — so you don't have to