Today we’re talking to Tomas Keenan, author of UnF*ck Your Business. Before turning CEO, Tomas spent many years as a custom car audio installer. It all started when Tomas sold his shop teacher on giving him a private car audio certification course. Having never set foot in a professional installation bay, Tomas was a certified installer at the age of 17. With no experience, no one would hire Tomas until someone gave him a chance-except it was behind the sales counter. Tomas wasn’t thrilled, but he took the opportunity and says he got a rapid lesson on people. Learning more about sales than he even realized at the time, Tomas got promoted to shop manager at the age of 19.
Tomas says he got to a point where he had learned a lot, but he couldn’t teach himself anymore. He enrolled in a trade school taught by the godfather of audio. After 90 days, Tomas had learned how to become a real installer. He got a job at a high-end shop working on $450k Bentleys. After even more training, Tomas realized he knew more than the shop owner and thought he should open his own business. Tomas realized quickly that he had a lot to learn about business. He powered through and learned it all, now he’s passionate about sharing that knowledge with others.
How Tomas was using sales tactics long before he even realized it.
Why it’s important to always be investing in yourself and your skill set.
How Tomas knew it was the right time to start his own business.
The many lessons Tomas learned as a new business owner.“I can’t outwork my troubles.” - Tomas Keenan
The aftermarket automotive industry is thriving and growing. Business, Cars, and Cigars invites you to pour a drink or pull out a cigar and talk business. With a diverse lineup of guests from all industries, we’re examining ideas that we can incorporate into our automotive businesses. With 25+ years in the automotive industry and 10+ years owning his own business, your host Brandon Greene knows which questions to ask to give you the insider edge.