Sponsor of Business, Cars, and Cigars, Vita Nova Cigars, just launched October 13th, 2022 with a record-breaking night. Owner, Oliver Mueller, has been smoking cigars since 18 and has a real taste for quality. He worked the retail side of cigars for a long time and learned a lot, including how different shapes smoke differently. He had a real interest and researched as much as he could. Eventually he decided that a trip to Nicaragua was needed to really learn what makes a good quality cigar.
Wanting to tell stories through his cigars, Oliver chose the 12 apostles as his first line. So far, Peter, James, and John have been released. Oliver describes Peter and John as a Maduro, and James as a Habano, with all three being stronger on the nicotine side. For cigar smokers that like something a little lighter, Oliver says the next 3 to be released will be Connecticut’s.
Since launching his company, Oliver has a new appreciation for all that it takes to run a business. His biggest pet peeve is seeing ads for side gigs that promise you’ll get rich quick. Vita Nova Cigars was years in the making, and Oliver says he’s only been successful because he put in the time and effort. Just a couple of months after his launch, Oliver is already looking for ways to improve. He believes in compounding progress through consistency.
With so much more to share about his entrepreneurial journey, tune in to the next episode to hear more of Oliver’s story in part two.
How different cigar blends are created.
Why Oliver doesn’t like being labeled as a local cigar maker.
Why Oliver chose the 12 apostles as his first cigar line.
And much more!“We don’t have the 15, 20, 40 years of experience they do, but we’re right there with quality.” - Oliver Mueller