Everyone wants AI - but where's the business value? Carl and Richard talk to Joel Hulen and Kyle Bunting about building machine learning models and what they can do for business. The conversation starts out with the typical AI-destroys-the-world debate, recognizing that these tools are just that, tools. Using them responsibly is important, but so is focusing on business value. What can this technology help with? Usually, the first goal is not the goal delivered!