Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinction between the two. Note though that one is not better than the other; both works together. I hope to bring clarity by the end of this podcast.

Vision in the context of business is defined as where the company wants to be in the future or how it sees itself in the future. This is how vision is defined in business books and in schools. Also taught is how a vision statement starts: to be the... continue to podcast

Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an example for segmenting end users using a known company that made them a leader in the industry.

Now, let’s start from the last topic we discussed. How do you then segment the market? continue to podcast....

Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts?

Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth. Here is 1/2 episodes.

 Peter Drucker is an Austrian author, educator and management  consultant. He has been described as the founder of modern management,  and being modern means that he approaches business with science and  reason. Joseph Schumpeter, an economist, who tackled the topics of  entrepreneurship and innovation, a friend of his father, is Drucker’s  major influence on the said topics.

By now, most of us have heard from many management consultants and  business authors that innovation is the key to survival and success of a company. This idea has been reduced to a philosophy: innovate or die,  which is attributed to Drucker, but this is still a matter of dispute  according to a Harvard article entitled, Innovation on the fly.

Here, I will share lessons on innovation I have learned from reading Peter Drucker.... continue to podcast

Let's talk about diskarteng pinoy and how it is present in our culture and mindset. What’s diskarte and where did it come from are few of the things that will be discussed here, and also, I proposed 2 kinds of diskarte.

With thousands of business podcasts out there, what makes us different are 2 things, the podcasts delivered to you are research & experience based.