Bold Business Podcast

The Business Evolution Roadmap: Bridging the Gap from Here to There


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If you picture your role two years from now, what would need to change? That's the question Christy Maxfield (President and CEO at Purpose First Advisors), Dean Barta (Founder and CEO at Barta Business Group), and Jess Dewell (Managing Partner and Growth Strategist at Red Direction) explore in this It's Your Business episode.

These three business advisors talk about the mindset shifts and practical moves that actually matter in the next 24 months. Whether you're running a boutique firm, scaling mid-market, or managing a larger operation, reducing operational friction and getting real-time visibility into your data is something you can influence right now.

The conversation moves through three key areas: the Reality Audit (really owning where your business stands), Design 2+ Years Ahead (working with your existing productivity rhythms), and the Execution Bridge (how to stack priorities and actually move forward).

They talk about why perception often doesn't match reality, how conversation can feel like progress when it isn't, and what it takes to shift from talking about change to making it happen.

Key Takeaways:

  • Christy Maxfield: "Get all your butterflies flying in the same direction."

  • Dean Barta: "Break down goals to be able to move forward."

  • Jess Dewell: "Be courageous and make a shift in mindset to get to a large initiative 2 years from now."

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Ready to build the foundation that supports real growth? The Business Base Camp Consultation is designed for owners who need to do the right work and lead growth at the same time, building the processes and market clarity to move from management oversight to systems-led execution. It's where strategy meets culture, and where sustainable scaling actually begins.

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You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.

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Bold Business PodcastBy Jess Dewell

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