Dr. Edward de Bono is a leading authority in the field of creative thinking, innovation, and direct teaching as a skill. He created the parallel thinking system and lateral thinking system. He is known for creating The Six Thinking Hats and encouraging individuals and organizations to move away from argumentative discussion and adopt cooperative methods to work in parallel to achieve the optimal solutions.
His teachings focus on practical thinking skills that are easy to learn, simple to apply, and can be used by anyone – 4 year olds or senior citizens. de Bono's methods have been adopted by schools, public and private companies, and governments around the world. Companies such as IBM, Siemens, AT&T, Du Pont, and British Airways have trained thousands of employees and adopted many of de Bono’s teachings.