When she realized that she really enjoyed working with only about 20% of her clients,  Lisa Cherney, the juicy marketing expert, understood that her target audience or "niche" wasn't specific enough.

That's when she started to put together that she couldn't identify her ideal client simply by the demographic or the industry they were in. That it was about something way more personal, like what they valued, that made them ideal clients to work with.

By figuring out the gap between niche and target and ideal client, Lisa was able to start attracting 100% of the clients she loved working with by tuning her marketing to their frequency.

Lisa Cherney is a Business intuitive and the founder of Conscious Marketing, an organization she started 16 years ago to help business owners find their authentic marketing voice so they can attract their ideal client.

Do you suffer from Multiple Ideal Client Personality Disorder? If so, you won't want to miss this interview, where Lisa spells the important differences between your target market, your niche and your ideal client in an easy to understand and assimilate way. In a fun and entertaining way, she helps us get to the juicy core of who we can help the most and are meant to serve.

After his twin sister dropped dead of a heart attack at age 35 Andrew Griffith had to change his belief that if you weren’t working 12hrs-a-day/7days-a-week on your business, you weren’t working hard enough. This prompted him to set a goal for himself to half the number of hours a week he worked and double his income ... which he was able to achieve in 6 months.

Andrew Griffith is a powerful inspiration to business owners around the world. He is a global entrepreneur, keynote presenter, international best-selling author and has over 30 years of experience as a business owner in industries as diverse as tourism, advertising, retail and consulting.

Interview Highlights

After being told “Mothers can’t do big things” and playing small in her business for many years, Kim Flynn understands exactly where a woman is when they she hears them say, “this is just a hobby business”. They’re actually in a place of not giving themselves permission to do what they were born to do.

Since then Kim has made it her mission to teach women ... and a few brave men ... how to play big in their business. 

Kim is a best-selling author and speaker and leads workshops teaching entrepreneurs and small business owners how to PLAY BIG in their business.

In this interview, Kim shares some hard-hitting truths about how women approach business differently from men that seriously hinders their success. She talks about setting up systems and how to overcome productivity wasters, as well as a way to insure that your life takes priority over business.

This is the first official recording of the show and in this episode I’d just like to tell you a bit about the show and myself so you can determine if this is good place to invest your valuable time, and what kinds of things to expect from future shows, should you decide to subscribe.

This show is for those people who have a service to offer others – I call them helping professionals – who want to make a full time living delivering their service…. and then realize …. oooh! … That makes me an entrepreneur.

So many of us have realized that we have a gift, a talent something that we’ve learned or perfected that can help others …. But now we have to learn how to turn that into a business –a vehicle to get our own needs met.

And most of us want more than just our basic needs met.

Most of us have a vision of making an impact in other people’s lives AND fulfilling our own dreams …. Dreams of owning our own time, being able to say “yes” to the things we want for ourselves, to have options in our lives - the option to stay home and raise our own kids, or travel the world, send a son or daughter to college, or become self-sufficient and exit a relationship .......

And this show is also for people who want that freedom, but don’t yet know what their talent is. Haven’t figured out yet what value they bring to the world. But they know that they want more for themselves than working for the man.