The Business Gay

By Calan Breckon

The Business Gay is a weekly podcast all about business, marketing, and entrepreneurship. Hosted by Calan Breckon, it's a mix of 1-on-1 interviews as well as round table discussions with experts on ho... more

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How many episodes does The Business Gay have?

The podcast currently has 92 episodes available.

The Business Gay episodes:

November 01, 2023Building Generational Wealth and Financial Literacy with Yamila Franco
In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur Yamila Franco.
Born and raised in the Dominican Republic, Yamila's background is in entrepreneurship, social impact, and community engagement. As a senior marketing director from World System Builder, Yamila is on a campaign to financially educate 30 Million families by 2030 using the vehicle of education and entrepreneurship to break cycles of poverty and lack of financial education across communities. Yamila is a proud community member and has served on multiple boards to advance equity and inclusion.
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Links mentioned in this episode:
World System Builder Website
LinkedIn
Instagram
Contact Yamila by Email: [email protected]
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Key Takeaways for quick navigation:
[02:11] Financial literacy is absent from many educational systems, leaving individuals unprepared for managing finances.
[04:18] Lack of financial education leads to stress and challenges in entrepreneurship; access to resources empowers informed decisions.
[11:31] Increasing demand for financial literacy is driven by consumer awareness amid economic changes.
[15:45] Collaborative business models, like profit sharing, empower teams and foster positive societal impact.
[23:16] Diversifying income streams is crucial for financial stability beyond employment.
[29:28] Achieving financial freedom involves overcoming the fear of scarcity and enjoying life for a sustainable journey.
[32:44] Attend financial workshops for education and find a trusted advisor; crucial for informed decisions.
[36:56] Prioritize personal financial stability before diving into entrepreneurship for sustainable growth.
[44:38] Overcoming physical challenges led to learning diverse ways to make money for flexibility.
[45:06] Building an agency with diverse team members supports individuals facing similar challenges.
[45:34] Visit worldsystembuilder.com for information about workshops and the community.
[46:18] Starting financial planning isn't overwhelming; take small steps to improve gradually.
...more
49min
October 25, 2023Is Affiliate Marketing Legit? With Chloe Tse from PartnerStack
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Editor-in-Chief of the PartnerStack Publisher, Chloe Tse.
Chloe considers herself a gaysian journalist, media critic, and social justice warrior with a background in print and digital magazines. In addition to running content marketing for PartnerStack, Chloe has been published in The Toronto Star, Curve, Fashion, and the Food Network Canada just to name a few. When she's not promoting ecosystems in the SaaS world (Software as a service) or intersectional feminism and emphasizing the importance of positive representation, she's enjoying lesbian rom coms and appreciating great storytelling.
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---
Links mentioned in this episode:
Chloe on LinkedIn
Chloe on Instagram
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Key Takeaways for quick navigation:
[01:43] PartnerStack Overview: PartnerStack is an all-in-one ecosystem platform with a partnership relationship management platform at its core, connecting with some of the largest B2B networks globally.
[02:55] Affiliate Roles on PartnerStack: PartnerStack accommodates both businesses offering affiliate programs and individuals (like influencers) sharing affiliate links, creating a centralized platform for managing affiliate relationships.
[03:37] Affiliate Marketing's Real Impact: Affiliate marketing, when done strategically, serves as an indirect channel that leads to tangible revenue, emphasizing the importance of understanding audience and product fit.
[05:41] Strategic Approach for Businesses: Businesses engaging in affiliate marketing need a proper strategy, focusing on low consideration, high-volume transactions, and aligning with the target audience for success.
[15:34] TikTok as an Interest Platform: TikTok's unique setup as an interest-based platform allows for authentic engagement, and the introduction of the TikTok shop may provide opportunities for genuine product promotion within niche communities.
[22:09] Marketers should identify opportunities for affiliate marketing based on their go-to-market strategy, understanding the Ideal Customer Profile (ICP) and audience.
[23:03] Creators should focus on understanding their audience, evaluating the volume and quality, and aligning with products that resonate with their niche.
[24:42] When starting with affiliate marketing, creators can begin by promoting products they already use and like, reaching out to companies with affiliate programs.
[25:22] Opting for recurring revenue affiliate programs, especially in the Software as a Service (SaaS) category, provides a stable foundation for building residual income.
[30:42] As affiliate marketing programs scale, using PartnerStack or similar tools helps manage relationships, automate payments, and streamline administrative tasks.
...more
39min
October 18, 2023How a Podcast Can Improve Your Business
In this episode of The Business Gay Podcast, host Calan Breckon speaks with the CEO and founder of Castos, Craig Hewitt.
Castos is a highly-rated podcast hosting platform built and designed for creators. Castos makes it easy to build, grow, and monetize your show, whether you’re a seasoned podcaster, or are just getting started. Calan has been hosting podcasts on Castos since 2020 and in today’s episode, he and Craig are going to dive into all the reasons why that is.
Craig is also a husband to an amazing wife, and the father to 2 wonderful children. When not growing Castos he's spending time with his kids, or out for a run in the woods.
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Links mentioned in this episode:
Castos.com
Craig on Linkedin
Rogue Startups Podcast
DemandSage.com
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Key Takeaways for quick navigation:
[00:42] Podcasting industry market size is over $23 billion, with 464.7 million global podcast listeners.
[01:52] Content had a surge due to COVID, but companies are now reevaluating spending, leading to changes in the podcasting landscape.
[08:07] Owning the podcast feed is crucial for control and SEO; it's a long-term asset compared to hosted services.
[14:55] Transcripts are essential for SEO, but also enable platforms to provide more intelligent support, insights, and strategic content planning for creators.
[18:27] The future vision includes using AI to leverage transcript data for more intelligent content creation support.
[20:48] Transcription and SEO: Podcasts benefit from transcription and integration with SEO meta tags, enhancing searchability and discoverability.
[22:52] Success Story: Hosting a podcast on a website boosted organic growth, increased Google discoverability, and improved domain rating without extensive SEO efforts.
[23:21] YouTube Integration: Adding video content to podcasts enhances SEO, making content more searchable and appealing to a broader audience, especially on YouTube.
[26:20] Content Repurposing: Repurposing podcast content into shorter clips for YouTube (mids) and optimizing them for SEO provides multiple chances for discoverability.
[32:47] Getting Started: Starting a podcast is accessible and doesn't require advanced equipment. Initial episodes may not be perfect, but improvement comes with practice.
[41:18] Podcasting reaches broader audiences compared to regular blogs, making it an effective way to be in front of more people.
[41:59] SEO is crucial for podcast success; social media can enhance promotion, but it's optional.
[42:27] Networking with other shows through feed swaps can expand your podcast's reach.
[43:38] Being a guest on other podcasts is a great way to gain experience before starting your own.
[44:47] Start with an interview or co-host format, be consistent, and ask for listener feedback for podcast improvement.
...more
50min
October 11, 2023Entrepreneurship and Innovation with Godfrey Riddle
In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur Godfrey Riddle.
Godfrey is an artist, nonprofit executive, public speaker, and serial social entrepreneur who is driven to create inspiring communities where people can reach their full potential. As a visual servant leader, he has created and managed lines of business for nonprofit organizations that have generated over $19.4 million dollars since 2014 and with a lifetime profitability rate of 80 percent.
Godfrey founded Civic Saint in October 2020 as a protest brand offering affirming apparel and accessories to advance social justice through donations to advocate organizations. Today, it has pioneered a process to sustainably produce artful, affordable housing and adaptive communities for revitalization and wealth creation in redlined areas - for those who are unaware, redline is a term used for racial discrimination in housing.
In August of this year, Godfrey pitched Civic Saint in front of a live audience at the NGLCC leadership conference in Denver and ended up taking home the $30,000 dollar grand prize.
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---
Links mentioned in this episode:
CivicSaint.com
Civic Saint Instagram
Godfrey on Instagram
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Key Takeaways for quick navigation:
[02:30] Entrepreneurship stems from curiosity, love for building, and a desire to unite passions and skills.
[03:54] Civic Saint's journey from apparel to sustainable housing was driven by personal passions, experiences, and a commitment to addressing the need for stable housing.
[09:33] The compressed Earth block used in Civic Saint's homes is sustainable, durable, and draws inspiration from ancient building techniques.
[11:38] Civic Saint aims to offer affordable housing, with prices ranging from $30,000 to $65,000 for different models, addressing the issue of unaffordable housing in the market.
[18:59] Entrepreneurial journey involves personal and professional challenges, requiring resilience, mentorship, and a commitment to a purpose-driven mission.
[27:29] Mentorship involves finding someone who can actively help you achieve your dreams, whether as a sponsor, critic, or emotional support.
[30:28] The $30,000 prize from the NGLCC Leadership Conference is being used to invest in training, equipment, and staff time for Civic Saint's compressed Earth block production facility.
[32:05] Civic Saint plans to launch its prototype in April 2024 during Kansas City's design week, focusing on environmentally friendly design techniques for affordable housing.
[35:42] The long-term vision for Civic Saint involves sustainable growth, providing lifetime employment, and empowering employees to balance work with personal pursuits.
[40:36] Connect with Civic Saint on Facebook, Instagram (@CivicSaint), and their website civicsaint.com for updates, especially if interested in their upcoming housing solutions.
...more
43min
October 04, 2023Building Businesses Through Relationships and the NGLCC
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founder and President of the NGLCC, Justin Nelson.
Founded in 2002 by today’s guest and his co-founder, Chance Mitchell, The NGLCC is the National LGBTQ Chamber of Commerce in the United States, which is the business voice of the LGBTQ community and the largest LGBTQ economic advocacy and business development organization in the world. In addition to over 50 LGBTQ affiliate chambers in the United States representing America’s 1.4 million LGBTQ business owners, the NGLCC leads economic development opportunities in over 20 international affiliates.
Justin serves on U.S. Small Business Administration Administrator Isabella C. Guzman’s Council on Underserved Communities and he regularly advises senior leaders at the White House, in Congress, and corporations throughout the world to build business opportunities through commitments to LGBTQ-inclusive supplier diversity programs.
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---
Links mentioned in this episode:
NGLCC.org
NGLCC Instagram
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Key Takeaways for quick navigation:
[03:46] The NGLCC conference brings LGBTQ+ business owners and allies together to foster authentic relationships and support each other.
[05:35] The NGLCC conference has grown from a small group of under 100 attendees in its early days to a global network with over 1500 attendees from 20+ countries.
[07:15] LGBTQ+ businesses thrive when they can bring their whole selves to work, and having a network like NGLCC provides a space for that authenticity.
[10:30] Authentic relationships are at the core of the NGLCC community, providing opportunities for meaningful connections beyond traditional business interactions.
[20:22] Mentorship is a vital aspect of NGLCC's programs, emphasizing the reciprocal nature of learning and support among diverse participants.
[25:20] Building authentic relationships is crucial for weathering financial storms. NGLCC emphasizes low attrition rates through such relationships.
[26:13] Prioritizing authentic relationships over transactional ones is essential for business longevity and success.
[28:44] Certification programs focus on LGBTQ-owned businesses, promoting economic growth and countering misconceptions about charity.
[34:28] The National Business Inclusion Consortium (NBIC) unites diverse business organizations for cross-segment inclusion efforts.
[41:06] NGLCC's annual conference will be in Palm Springs, California in 2024, focusing on fostering diversity and connections.
...more
47min
September 27, 2023What is SEO and Why it Matters for Your Business
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Principal Consultant at WSI Digital Marketing, Katheryne Womack, all about search engine optimization (SEO).
Katheryne is a 15-year military veteran and small business owner based in Maryland. She’s a dynamic and experienced professional with a passion for small business and a deep understanding of the US economy. Throughout her career, Katheryne held a variety of positions, including analyst, intelligence officer, intelligence instructor, full-spectrum cyber operations specialist, and strategic planner. Her extensive experience in these diverse roles gave her a unique perspective on the world of business.
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Join the email list for news and updates
---
Links mentioned in this episode:
Katheryne's Website
Instagram: @wsiworld_dmv
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Key Takeaways for quick navigation:
[03:36] SEO (Search Engine Optimization) is the practice of optimizing your website to improve its visibility and ranking on Google's search engine results pages.
[06:00] SEO matters because it aligns with search intent; people actively searching for your product or service are more likely to buy from you.
[11:00] SEO is more sustainable and affordable than paid advertising, which often attracts less qualified leads and requires ongoing investment.
[18:25] Results from SEO can vary but are typically noticeable within 3 to 6 months, with substantial improvements over 12 months. SEO is a long-term strategy for building domain authority.
[22:50] SEO is not a one-time effort; it's a lifetime investment for your business that requires ongoing maintenance and adaptation to changes in the digital landscape.
[24:20] Start investing in SEO early for your business, even before you think you need it, to gain a competitive advantage.
[25:55] A healthy budget range for SEO services typically starts at $1,000 per month for small businesses and can go higher for larger enterprises.
[28:00] Focus on local SEO tactics if you have a smaller budget, including optimizing your website, writing local-focused blog posts, and using Google My Business.
[32:45] Podcasting can be an effective and affordable way to improve your SEO by building backlinks and engaging with your audience.
[36:55] Connect with SEO specialists like Katheryne on Instagram to access valuable information and services for improving your online presence.
...more
38min
September 20, 2023How To Win The Pitch Using The Power Of Story
In this episode of The Business Gay Podcast, host Calan Breckon speaks with the CEO of Startup Canada, Kayla Isabelle, about how you can use the power of your story to win at your next pitch contest and to help secure more funding as an entrepreneur.
Startup Canada is the gateway to Canada’s entrepreneurial ecosystem. Their mission is to connect Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses.
Kayla has dedicated her career to supporting entrepreneurs and is passionate about leveraging the power of storytelling in the business community. This year she was recognized as a Globe and Mail Changemaker as well as a Business Woman of the Year Finalist and in 2022 Kayla was also listed as a Top Forty Under 40 by the Ottawa Business Journal.
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Get 20% off your ticket for any of the StartUp Canada Tour Dates
USE PROMO CODE: SCTOUR20
StartUpCan.ca Tour Link
Calgary: Thursday, September 28, 2023
BMO Centre at Stampede Park
Brampton: Thursday, October 26, 2023
The Rose Brampton
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Links mentioned in this episode:
StartUpCan.ca
lightbynyoka.com
NonaVegan.com
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Key Takeaways for quick navigation:
[03:12] Founders who weave personal stories into their pitches create strong emotional connections with listeners, making their businesses more memorable.
[10:30] Sharing personal stories in pitches requires practice to become comfortable and skilled in presenting vulnerabilities and challenges.
[13:44] Kayla shares pitch stories about Kailey Gilchrist of Nona Vegan and Yamila Franco of Nyoka that blend personal stories with impactful business ideas.
[19:05] Startup Canada supports early-stage entrepreneurs with resources, connections, and programs focused on women, global expansion, advocacy, and more.
[21:23] The Startup Canada Tour, Business Owner's Toolbox, and various initiatives empower entrepreneurs to connect, learn, and thrive across Canada.
[23:58] The Business Owner's Toolbox on the Startup Canada website provides comprehensive information and resources for building a business, offering valuable guidance for entrepreneurs.
[25:37] The Startup Canada Tour includes a Startup Global pitch competition, where entrepreneurs can pitch their export-focused business ideas for a chance to win funding prizes.
[26:33] Crafting a compelling story within a pitch captures audience interest and creates a desire to learn more about the business, making the conversation a meaningful and engaging experience.
[27:43] To learn more about Startup Canada's programs, resources, and events, visit startupcan.ca - Discount code "SCTOUR20" offers a reduced rate for attending the Startup Canada Tour events.
[28:52] Utilizing resources and connecting with thought leaders, like those featured in podcasts, contributes to entrepreneurs' growth and preparation for effective pitching.
...more
30min
September 13, 2023How My Email List Grew By Over 12,001% in 7 Days
In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of ConvertKit, Charli Marie.
Charli is a designer, writer, and content creator who is passionate about helping designers to succeed in their careers. She works remotely for ConvertKit, the leading creator marketing platform, and as a creator herself she spends her free time hosting the “Design Life” and “Inside Marketing Design” podcasts as well as creating weekly content for her over 220k YouTube subscribers about life and work as a professional designer.
Together they do a deep dive into why email marketing is more important than ever in today’s market as well as what you can do to start building and growing your list today. Calan also shares how he grew his email list by over 12,000% in just 7 days.
Watch on YouTube
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► Today’s Sponsor is SparkLoop, the #1 newsletter growth platform.
Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business
Join the email list for news and updates
---
Links mentioned in this episode:
ConvertKit.com
ConvertKit Migration Services
SparkLoop.app
CharliMarie.com
Hubspot email marketing stats
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Key Takeaways for quick navigation:
[03:30] Email marketing offers a direct and reliable way to connect with your audience, unlike social media, which can be influenced by changing algorithms.
[04:10] Email marketing can yield impressive returns, with some businesses seeing a $36 return on every $1 spent.
[06:25] ConvertKit focuses on serving creators with email marketing, offering features tailored to the unique needs of creators.
[13:40] Newsletters are experiencing a resurgence, with more creators and businesses turning to email newsletters as a valuable communication tool.
[19:00] ConvertKit's recent acquisition of SparkLoop enables creators to grow their email list with affordable and engaged subscribers, benefiting both creators and subscribers.
[23:10] ConvertKit prioritizes emotional intelligence, creating a supportive workplace where employees can be themselves, fostering a unique company culture.
[24:34] ConvertKit values diversity and aims to represent the wide range of creators in its content and website.
[25:04] ConvertKit is working on a feature that allows creators to insert recommendations into emails, potentially driving more subscribers and revenue.
[26:00] ConvertKit offers a free migration service, making it easy for creators to switch to ConvertKit from other email marketing platforms. Visit CalanBreckon.com/migrate to find out more.
[27:54] Treat your email subscribers like individuals, engage them personally, and build trust over time to create an engaged and responsive email list.
...more
31min
September 06, 2023The Psychology Behind Effective Storytelling with Priya Sam
In this episode of The Business Gay Podcast, host Calan Breckon speaks with story architect, keynote speaker, and coach, Priya Sam.
Priya's work focuses on helping women and people from underrepresented groups tell their stories.
Her workshops and keynotes guide audiences through discovering their biggest turning points and crafting impactful stories that build confidence and help unlock professional opportunities.
Priya’s passion for storytelling was born during her time in journalism where she was a reporter, news anchor, and morning show host with CTV. She is best known for her time on the national morning show, “Your Morning,” as well as her podcast, "Turning Point" with Priya Sam.
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► Today’s Sponsor is 10web. Go to CalanBreckon.com/10web to find out more about migrating your website to WordPress using their AI Builder.
Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business
Join the email list for news and updates
---
Links mentioned in this episode:
PriyaSam.com
Turning Point Podcast
Priya on Instagram
---
Key Takeaways for quick navigation:
[01:55] Storytelling is crucial for connecting with people in business and pitching. People remember stories and emotional connections more than just information.
[03:30] Finding the personal angle in any story or business makes it interesting and relatable, distinguishing you from competitors.
[05:18] Transitioning from journalism to tech required connecting skills gained from storytelling, personal angles, and emotions to enhance product presentations.
[10:54] Entrepreneurs must be effective storytellers; your story sets you apart and resonates with the right customers, creating an emotional connection.
[14:58] Sharing an authentic story creates an emotional impact, differentiating you in networking, marketing, and branding, leading to memorable connections.
[23:22] Start your storytelling with a clear goal in mind to guide your narrative.
[23:50] Hook your audience early; the beginning of your story is crucial for capturing attention.
[24:34] Provide detailed descriptions to paint a vivid picture, enhancing listener engagement.
[26:12] Sharing personal vulnerabilities in storytelling can foster deeper connections and inspire change.
[31:46] Being authentic and incorporating your true self into your narrative is key to effective storytelling.
...more
42min
September 06, 2023Canada Makes $25 Million Dollar Investment in LGBTQ+ Entrepreneurs
In this episode of The Business Gay Podcast, host Calan Breckon speaks with the co-founder and CEO of the CGLCC, Darrell Schuurman.
The CGLCC is Canada’s LGBTQ Chamber of Commerce and is a national not-for-profit organization with a mission to expand the opportunities and advancement of the LGBTQ+ business community in Canada and has been in operation for over 20 years.
In June of this year, The Honourable Mary Ng, Minister of International Trade, Export Promotion, Small Business, and Economic Development, announced that the Government of Canada had selected the CGLCC to administer Canada’s first-ever LGBTQ+ Entrepreneurship Program. The $25 million dollar investment will assist entrepreneurs who identify as 2SLGBTQIA+ in overcoming the systemic barriers they face when starting and expanding their businesses.
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---
► Today’s Sponsor is ConvertKit. Claim your free 14-day free trial today to see if it's right for you.
Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business
Join the email list for news and updates
---
Links mentioned in this episode:
The CGLCC website
CGLCC Entrepreneurship Programs
CGLCC Job postings
CalanBreckon.com
About the CGLCC
---
Key Takeaways for quick navigation:
[03:28] Canada's government invests $25 million in LGBTQ+ entrepreneurs.
[04:40] CGLCC worked for 3-4 years to advocate and lobby for dedicated programs supporting LGBTQ+ entrepreneurs.
[06:05] LGBTQ+ businesses contribute over $22 billion to Canada's economy and employ almost half a million Canadians.
[09:58] The $11.5 million Business Scale-Up Program focuses on national-level support, including mentorship, supplier diversity, and global market access for LGBTQ+ entrepreneurs.
[22:50] The $8.5 million Ecosystem Fund strengthens LGBTQ+ business support organizations nationwide, helping them provide more assistance to entrepreneurs.
[27:23] The program aims to support LGBTQ+ entrepreneurs by gathering more data and research on LGBTQ+ businesses nationwide and providing a knowledge hub with resources to aid their growth.
[28:28] Understanding regional challenges: The program aims to analyze the unique challenges faced by LGBTQ+ entrepreneurs in different regions like Alberta, Northern Manitoba, and Northern Saskatchewan.
[29:38] The program will collaborate with educational institutions to deliver resources and tools to support LGBTQ+ businesses' growth and development.
[32:23] The initiative emphasizes supporting marginalized communities within the LGBTQ+ business community, including queer Black, Indigenous, people of color, and transgender entrepreneurs.
[37:35] The CGLCC has two certification programs: the Supplier Diversity Program, which certifies businesses with 51% LGBTQ+ ownership, and the Rainbow Registered Accreditation Program, recognizing inclusive businesses supporting the LGBTQ+ community.
...more
50min

FAQs about The Business Gay:

How many episodes does The Business Gay have?

The podcast currently has 92 episodes available.