Body language and deception detection have become essential skills in a world where communication happens faster and trust is more fragile than ever. Leaders who can accurately read the cues others miss gain a major advantage—whether negotiating deals, hiring key team members, managing remote work, or navigating high-stakes business decisions.

Traci Brown, renowned body language expert and behavioral analyst, has built her career teaching organizations how to decode hidden messages and make smarter, faster decisions. Her expertise, once reserved for military intelligence and police investigations, now fuels success at the highest levels of business. Brown has helped close deals worth billions and prevent multimillion-dollar fraud losses by showing leaders how to spot the subtle physical and verbal signals that indicate when someone may be holding back the truth.

Building the skill of body language and deception detection starts with recognizing that the body often reveals what words try to conceal. Brown emphasizes that in high-pressure environments—whether across a boardroom table, on a Zoom call, or even in email exchanges—the stakes create physical reactions that no amount of scripted communication can fully hide. Learning to catch these cues transforms how leaders evaluate information, assess risk, and protect their organizations.

One of the most critical concepts Brown highlights is the importance of congruency between words and body language. When the message someone is speaking matches their gestures, tone, and nonverbal behavior, there is a greater likelihood of truthfulness. When subtle misalignments appear—like nodding “no” while verbally saying “yes” or a sudden increase in blinking or shoulder shrugging—those become hot spots that demand deeper questioning.

Brown explains that deception detection isn't about catching someone in a lie for the sake of confrontation. It's about gathering better intelligence to inform better decisions. In complex business environments, leaders often face situations where not every truth is volunteered. Being able to recognize uncertainty, hesitation, or concealed information can mean the difference between negotiating a winning contract and walking into a costly disaster.

Body language and deception detection also play an important role in virtual settings. In an era dominated by remote work and digital communications, Brown teaches that even through Zoom calls, leaders can pick up on critical nonverbal cues. Someone refusing to turn on a camera, unusual pacing in speech, or microexpressions of discomfort can reveal just as much as in-person interactions when viewed with trained awareness.

In written communications like email and text, deception indicators shift from body language to verbal patterns. Brown outlines that abrupt changes in tone, overuse of defensive language, and subtle hedging phrases are often signs that the sender is withholding information or feeling pressured. These skills extend beyond traditional fraud prevention into leadership, sales, hiring, and team dynamics—critical areas where trust must be earned and verified continuously.

Training executives, managers, and sales teams in body language and deception detection not only sharpens their instincts but also improves their own communication skills. Leaders who understand the importance of congruency project greater trustworthiness themselves, enhancing their influence and credibility in every interaction.

Brown's work reveals that everyone can improve their ability to read people. It's not about intuition alone; it's about developing a structured approach to observing patterns, asking the right follow-up questions, and using silence strategically. Recognizing when someone is uncertain, defensive, or holding back provides an opening to ask deeper questions and uncover critical information that would otherwise stay hidden.

The practical application of body language and deception detection extends into negotiations, vendor selection, internal team leadership, and even brand representation. When decision-making stakes are high, trusting verbal promises without verifying nonverbal communication leaves leaders vulnerable. Brown equips her audiences to see what others miss and act with confidence based on a deeper layer of insight.

The ability to decode body language and detect deception is no longer optional for leaders who want to excel. In business today, sharper perception isn't just a competitive edge—it's a necessity for safeguarding deals, strengthening relationships, and driving meaningful results. Traci Brown has proven that mastering these skills leads to stronger leadership and more decisive action in every facet of business.

Watch the full episode on YouTube.

Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Traci Brown Traci Brown is a nationally recognized body language expert and behavioral analyst who trains business leaders, law enforcement agencies, and high-performance teams to detect deception and decode hidden signals in communication. Her expertise has helped close billion-dollar sales deals and prevent multimillion-dollar fraud losses. Traci’s techniques, grounded in real-world police and military intelligence tactics, empower professionals to make faster, more informed decisions across in-person, virtual, and written communications. She is a sought-after speaker, media contributor, and trusted advisor for organizations committed to elevating their leadership, negotiation, and sales capabilities.

To explore more about Traci’s programs and insights, visit TraciBrown.com.

About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen.

As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship.

A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience.

To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.

How do you scale a premium service brand in a saturated industry while maintaining quality, consistency, and culture?

Building a luxury home improvement franchise may seem like a high-stakes gamble in an industry plagued by unreliable contractors and inconsistent service. But Nick Lopez, Founder & Steward of LIME Painting, has turned that challenge into a national success story—elevating home services into a premium experience and creating a business model that continues to gain momentum across the U.S.

Lopez started his entrepreneurial journey out of necessity, launching a painting business in college to help pay tuition. What began as a way to stay in school became a calling when he noticed a glaring gap in the home improvement space: high-end homeowners had few reliable options for quality craftsmanship and professional service. By focusing on elite clientele and emphasizing consistency, Lopez built what has become a standout luxury home improvement franchise.

LIME Painting wasn’t designed to compete on price. From the start, the brand positioned itself around delivering value, not volume. Lopez realized that high-end clients didn’t just want paint on walls—they wanted trust, responsiveness, and excellence. The LIME model filled that void. Clients praised the company simply for answering the phone and showing up. In an industry where the bar was low, exceeding expectations became a growth engine.

Ford Saeks emphasized the value of positioning during the conversation, noting that it takes the same effort to sell a premium service as it does a budget one. That insight aligns with Lopez’s strategy: rather than cut corners or race to the bottom, LIME Painting doubled down on quality, communication, and client experience.

At the core of LIME’s success is a business model designed for scalability. Long before awarding its first franchise, Lopez was focused on building systems. Inspired by The E-Myth Revisited, he used his college years to build out standardized processes that could be replicated across markets. This methodical approach laid the foundation for a franchise system that now spans over 100 awarded territories.

The success of LIME Painting as a luxury home improvement franchise is also rooted in its culture. The company’s values—Gratitude, Enthusiasm, Tenacity, Love, Integrity, Mission, Excellence, and Discipline—form the acronym GET LIME and serve as a compass for every team member and franchise partner. These values aren’t tucked away in an employee handbook. They inform how the business shows up in every market and how it delivers what Lopez calls “happiness” to clients.

The franchise’s growth has not come without challenges. Lopez addressed current concerns around supply chain volatility, shifting immigration policies that affect labor availability, and ongoing changes in product regulations. These complexities are part of what makes the model so valuable. LIME’s ability to navigate external pressures while maintaining high standards is a direct reflection of its disciplined structure and strategic foresight.

Lopez credits much of LIME’s operational success to recognizing his own role as a visionary. By building a team of integrators and leaders who execute the brand’s mission at every level, he’s ensured the company remains agile and focused. This clarity has allowed LIME to grow without losing sight of the customer or the culture that defines its brand.

The customer experience isn’t a marketing tagline at LIME Painting—it’s a measurable standard. From branded vehicles and professional uniforms to personalized touches like delivering key lime pie after project completion, every step reinforces the brand’s premium identity. Clients aren’t just hiring a painter; they’re engaging a team that treats their property and their time with the highest level of professionalism.

LIME Painting has positioned itself as the leading luxury home improvement franchise by addressing the gaps in an industry where high-end service was once rare. The brand’s growth is proof that when value is clearly communicated and consistently delivered, scaling becomes a byproduct of trust and performance.

Watch the full interview on YouTube.

Don’t miss future episodes that feature business leaders and growth strategies from across industries. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Nick Lopez Nick Lopez is the Founder & Steward of LIME Painting, a national luxury home improvement franchise redefining quality and service in the home services industry. A first-generation college graduate and entrepreneur, Nick launched his first painting business at 19 and went on to create a scalable model that now serves high-end clients across the country. His passion for craftsmanship, leadership, and values-driven growth has positioned LIME Painting as a standout brand in a competitive market.

For more information, visit LimePainting.com.

About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping organizations drive innovation, expand brand reach, and generate over a billion dollars in global sales. As President and CEO of Prime Concepts Group, Inc., Ford works with businesses of all sizes—from startups to Fortune 500s—to attract loyal customers, increase profitability, and create sustainable growth strategies.

A serial entrepreneur, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards. He’s also a recognized expert in AI prompt engineering, recently taking the stage at the prestigious “Unleash AI for Business Summit” to share insights on how ChatGPT is transforming business operations, marketing, sales, and the customer experience.

Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

Building a successful health and wellness franchise requires more than passion for personal well-being—it demands vision, systems, leadership, and the ability to scale while staying true to core values. Few people embody that balance better than Kyle Jones, CEO and Co-Founder of iCryo.

Kyle Jones founded iCryo with a mission to elevate lifestyles through professional, affordable, and accessible personal health services. What began with a focus on cryotherapy has rapidly evolved into one of the world’s largest and most recognizable names in the health and wellness franchise space. With over 200 locations open and ambitious plans to surpass a thousand units globally, iCryo’s growth reflects the strength of a brand built on innovation, intentionality, and operational excellence.

Jones' transition from collegiate athlete to CEO was fueled by a broader passion for total wellness. Initially pursuing a career in sports and exercise science, he quickly realized that recovery, mental wellness, and proactive health measures offered a much greater impact beyond athletics. That vision became the foundation for iCryo’s expansive portfolio of services, offering everything from cryotherapy and compression therapy to IV infusions, regenerative medicine, and hyperbaric oxygen therapy.

The rapid expansion of iCryo stands out in a competitive market increasingly saturated with wellness concepts. Rather than chasing trends, Jones and his team have remained agile and responsive, intentionally introducing new services based on three critical factors: scientific efficacy, market affordability, and public awareness. This forward-thinking strategy has enabled iCryo to stay ahead of industry shifts while maintaining high operational standards across its franchise system.

Building a thriving health and wellness franchise at scale also meant mastering compliance and regulatory challenges. As the company expanded into medical services, Jones emphasized the importance of operating with full medical compliance, working closely with advisory boards and legal teams to ensure alignment with state-by-state healthcare regulations. The result is a franchise model that operates as both a welcoming, retail-friendly environment and a fully compliant medical facility.

Culture has played a crucial role in iCryo’s success. From day one, Jones has insisted on a “people first” philosophy, ensuring that team members, franchisees, and guests feel connected to a larger mission. Franchisees are not just business owners; they are partners who share a passion for wellness and a commitment to living out the brand’s core values. This intentional focus on culture helps create consistency across hundreds of locations, allowing iCryo to scale without losing the personal touch that defines the brand.

Scaling a health and wellness franchise at this level requires a new type of franchisee—one willing to invest, operate professionally, and engage actively with the brand’s mission. iCryo’s operators are all multi-unit owners, a reflection of the company's shift from a boutique wellness service to a professional, medically-integrated wellness destination. Kyle Jones emphasizes that success in franchising is not about simply signing agreements; it’s about building relationships, aligning on vision, and growing with the brand over time.

The commitment to continuous improvement is evident in how iCryo trains and supports its network. From weekly system-wide calls that foster real-time alignment to the establishment of franchise advisory committees that ensure feedback loops between the field and corporate leadership, iCryo has built infrastructure for sustainable growth. Operational manuals, brand standards, and educational platforms like iCryo University are designed to keep franchisees at the forefront of innovation while maintaining operational excellence.

Community engagement remains a cornerstone of iCryo’s strategy. Despite the global reach of the brand, every iCryo location is positioned as a local business, deeply connected to the neighborhoods they serve. Jones encourages franchisees to actively network within their communities, building authentic relationships with local groups, fitness clubs, schools, and business organizations to amplify their impact and brand loyalty.

Kyle Jones’ approach to building a health and wellness franchise highlights the critical blend of mission-driven leadership, strategic innovation, and operational discipline. His emphasis on culture, compliance, customer experience, and continuous evolution offers a blueprint for any entrepreneur or business leader looking to create lasting impact in a competitive market.

Watch the full episode on YouTube.

Don’t miss future episodes featuring powerful conversations and actionable insights from top business leaders. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Kyle Jones

Kyle Jones is the CEO and Co-Founder of iCryo, one of the world’s leading health and wellness franchise brands. With a mission to elevate lifestyles through professional, affordable, and accessible wellness services, Kyle has expanded iCryo into a global powerhouse with over 200 locations and plans for international growth. His background in exercise science, passion for holistic health, and commitment to building a people-first culture have positioned iCryo at the forefront of innovation in the recovery and longevity space. Under Kyle’s leadership, iCryo has become a trusted name in proactive health and wellness solutions, offering a full suite of services including cryotherapy, IV infusions, red light therapy, and regenerative medicine.

To explore iCryo’s mission and services, visit iCryo.com.

About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen.

As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship.

A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience.

To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.

Choosing the right franchise can feel like navigating a maze with no clear path—and high stakes at every turn. With hundreds of opportunities and little transparency, would-be franchisees are often left to rely on sales pitches, outdated directories, or gut instincts. The result? Missed opportunities, mismatched investments, and costly mistakes that could have been avoided. For those serious about franchising, the need for a better way forward is urgent.

That’s where Ryan Zink steps in. With over 20 years of experience in the franchise world—including three private equity exits, co-founding Complete Nutrition, Franchise FastLane, and now leading as CEO of Franchise Sidekick—he’s reshaping the franchise decision process from the ground up. His mission is simple: help more people buy the right franchise, reduce risk, and set them up for long-term success.

Rather than focusing solely on selling brands, Zink has taken the buyer’s perspective. The goal isn’t just to match people with a franchise—it’s to equip them with the tools, insight, and structure they need to make informed, confident decisions. At Franchise Sidekick, that means vetting brands against a 150-point checklist, assessing everything from leadership and support systems to profitability and scalability. It’s not just about who’s selling; it’s about whether the opportunity is worth buying.

This structured approach to the franchise decision process is designed to reduce friction and increase transparency. Zink highlights how most prospective franchisees don’t know what questions to ask—or who to trust. They’re stepping into a world where financials vary widely, support is inconsistent, and expectations are often misaligned. Franchise Sidekick offers a solution: a process that empowers buyers through education, data, and strategic matchmaking.

Zink also emphasizes the importance of brand readiness. Not every franchise is built to scale—and many don’t have the systems, leadership, or support to sustain growth. By working closely with franchisors, his team ensures that only brands meeting specific criteria are positioned in front of qualified buyers. That alignment is key: a great candidate with the wrong brand is a recipe for frustration on both sides.

The conversation also touches on what makes a great franchisee—not just financially, but mentally. Zink points out that while many people want to be business owners, not everyone is ready to operate within the structure a franchise requires. Success in franchising comes from following the system, trusting the process, and staying accountable. The right candidate has clarity on their role, knows what they’re looking for, and is willing to put in the work.

In today’s fast-paced franchise industry, where private equity is accelerating brand growth and more people are entering entrepreneurship than ever before, the need for structure and support has never been greater. Simplifying the franchise decision process is about more than efficiency—it’s about creating lasting success. When people are matched with the right opportunity, backed by the right support, they’re more likely to thrive—and so is the brand.

Ryan Zink is doing more than helping people buy franchises. He’s changing how the industry thinks about the decision itself. And for those ready to take the leap, the difference between guessing and knowing can define the entire journey.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Ryan Zink

Ryan Zink is the Founder and CEO of Franchise Sidekick, where he’s on a mission to simplify the franchise decision process and help more people invest in the right opportunities. With over two decades of experience, Ryan has co-founded and scaled brands like Complete Nutrition and Franchise FastLane, guided three successful private equity exits, and helped award more than 10,000 franchise locations. He brings a buyer-first approach to franchising, focused on transparency, risk reduction, and sustainable growth. Learn more at FranchiseSidekick.com.

About Ford Saeks

Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Business owners are often told that growth is the ultimate measure of success. Revenue, units sold, hours worked—these metrics dominate boardrooms, coaching programs, and strategy sessions. But what happens when all that growth still leaves you feeling burned out, disconnected, and unfulfilled? What if the real target wasn’t just a return on investment, but a return on life?

Randy Dyck, a real estate veteran with more than 7,000 homes sold over the course of 30 years, knows that question all too well. After reaching the pinnacle of professional success, he found himself asking what it all really meant. The numbers were there. The accolades were there. But something was missing. That realization became a turning point, reshaping his entire outlook on business, leadership, and personal fulfillment.

Return on life isn’t a rejection of financial success—it’s an expansion of it. It’s a mindset shift that challenges entrepreneurs to pursue not just profit, but purpose. To build businesses that serve their lives, not consume them. For Randy, this means aligning his coaching and leadership around fulfillment, energy, and authenticity. Through his Scientific Scaling Systems, he now helps real estate professionals grow their businesses without sacrificing the things that matter most—time, relationships, health, and meaning.

Throughout the conversation, it becomes clear that this shift isn’t just philosophical—it’s strategic. Entrepreneurs often believe they need to choose between success and satisfaction. But Randy argues that when you prioritize alignment, everything improves: clarity, performance, and yes—profit. When you operate in your zone of genius, when your goals are rooted in your deeper why, business growth becomes not just sustainable, but enjoyable.

That shift starts with awareness. Randy shares how a personal exercise—what he calls an “energy audit”—can reveal where your time and effort are truly going. By tracking which tasks drain energy and which fuel it, entrepreneurs can begin to design their day, team, and business structure around what gives them life. From there, it becomes easier to delegate, automate, or eliminate the rest.

This idea of self-alignment also ties into how Randy views leadership. It’s not about declaring authority; it’s about modeling curiosity, growth, and service. His leadership equation—learner, leverage, legacy—flips the typical script. The goal isn’t just to scale a company, but to elevate others along the way. When leaders focus on being lifelong learners, sharing what they’ve learned, and helping others create their own legacy, they create businesses that thrive with purpose.

In a time where burnout is rampant and “busy” is worn like a badge of honor, return on life offers an alternative—a model where success includes health, family, freedom, and fulfillment. Entrepreneurs don’t have to sacrifice everything to grow. They simply need to redefine what growth means.

If you're tired of chasing metrics that don’t deliver meaning, if you’re ready to design a business that energizes rather than drains you, Randy’s perspective will resonate. Success is more than just scale—it’s significance. And when you start building for both, the return on life is exponential.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Randy Dyck

Randy Dyck is the CEO and Founder of Scientific Scaling Systems, a coaching program designed to help real estate professionals grow their businesses with purpose and clarity. With over 30 years of experience and more than 7,000 homes sold, he brings unmatched expertise in sales performance and business leadership. Today, he focuses on helping entrepreneurs shift from chasing return on investment to creating a return on life—building success that’s not just profitable, but personally fulfilling. Learn more at RandyDyck.com.

About Ford Saeks

Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Entrepreneurship and Longevity aren’t often discussed in the same sentence, but that’s exactly where the future of high-performance leadership is headed. In a time when business moves faster than ever and disruption is the norm, those who sustain success aren’t just building companies—they’re building resilience from the inside out.

Blair LaCorte, Managing Director of LaCorte Ventures, brings a rare perspective on what it takes to lead over the long term. His career spans executive roles across aerospace, artificial intelligence, tech, entertainment, defense, and private equity. From startup growth to IPOs and complex mergers, LaCorte has not only built companies—he’s rebuilt them, restructured them, and prepared them for sustainable scalability.

It’s this unique lens that positions him as a standout voice in the intersection of entrepreneurship and longevity. LaCorte’s approach to leadership is rooted in operational excellence, but it’s also deeply informed by neuroscience, systems thinking, and human performance. He doesn’t just advise organizations—he helps rewire how leaders think about health, decision-making, and the environments they operate in.

The topic of longevity often focuses on lifespan. LaCorte challenges that by shifting the conversation to healthspan—how long a leader can operate at their peak, not just how long they live. For entrepreneurs, executives, and founders constantly managing pressure, stress, and uncertainty, this distinction is critical. Peak performance isn’t about grinding harder. It’s about creating a foundation that allows for clarity, recovery, and sustainability.

Throughout his career, LaCorte has worked with over 100 companies as an investor, board member, and adviser. His experience includes leading major transformations and pioneering innovation in fields that rarely cross paths—an advantage he attributes to his curiosity and pattern recognition across industries. From co-founding mastermind networks to helping companies navigate explosive growth, his perspective on entrepreneurship and longevity is not theoretical—it’s hard-earned.

What sets LaCorte apart is his commitment to systems-level thinking. He views business as a sport—one that demands preparation, precision, and performance, but also recovery, connection, and alignment. His emphasis on building value-based teams, fostering deep connections, and operating with authenticity isn’t just cultural advice—it’s a competitive edge.

This mindset extends into how LaCorte advises leaders to manage themselves. It’s not just about productivity hacks or strategic frameworks. It’s about building internal infrastructure—mental, emotional, and physical—that allows leaders to make better decisions, manage complexity, and stay adaptable over time. Entrepreneurship and longevity, in his view, are inextricably linked. Without personal optimization, professional growth eventually hits a ceiling.

LaCorte’s leadership philosophy also underscores the power of community. He’s a firm believer in the role of masterminds, not just as a tool for knowledge exchange, but as a critical piece of human connection. In an age of information overload, it’s not about accessing more data—it’s about curating the right voices, having trusted peers who challenge your assumptions, and staying accountable to continuous growth.

His work in launching the Pinnacle Performers Elite Mastermind reflects this belief. By bringing together leaders from diverse industries, LaCorte facilitates a space where pattern recognition, vulnerability, and innovation intersect. These environments are engineered for growth—not just in revenue, but in mindset and mission.

The conversation around entrepreneurship and longevity is only becoming more urgent. As business leaders face rising demands and ever-faster innovation cycles, the ones who thrive will be those who build with endurance in mind. It’s no longer enough to scale fast. It’s about scaling with intention, clarity, and care—for your business, your people, and yourself.

Blair LaCorte is part of a new wave of business thinkers who recognize that long-term impact doesn’t come from burnout. It comes from balance, recovery, and relentless alignment to purpose. He’s lived it, led it, and continues to guide others to do the same.

Watch the full episode on YouTube.

Don’t miss future episodes that feature powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Blair LaCorte Blair LaCorte is a transformational leader, entrepreneur, and strategic advisor with a career that spans executive roles across aerospace, AI, tech, defense, entertainment, and private equity. As the Managing Director of LaCorte Ventures, he brings decades of experience guiding companies through rapid growth, operational restructuring, mergers, IPOs, and strategic exits.

With a passion for leadership, longevity, and elite performance, Blair is known for applying cross-industry insights to solve complex business challenges. He has served as an investor or advisor to more than 100 companies, helping executive teams unlock growth and build scalable, sustainable strategies. His leadership style combines high-level strategy with a deep understanding of human behavior, systems thinking, and culture.

Blair has been recognized as a NASA Innovator of the Year and is a scheduled Virgin Galactic astronaut. He also serves as Vice Chair of the Buck Institute for Research on Aging, where he helps advance science-based approaches to optimizing healthspan and vitality.

As the founder of Pinnacle Performers Elite (PPE) Mastermind and MastermindInnovate.com, Blair curates high-impact environments for top-tier entrepreneurs and business owners to connect, grow, and lead with clarity.

To explore Blair’s latest work in leadership, longevity, and high-performance strategy, visit MastermindInnovate.com for thought leadership and resources, and PPEMastermind.com to learn more about his exclusive mastermind community for elite entrepreneurs.

About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen.

As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship.

A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise on stage at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience.

To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.

Caregiving in the workplace is a conversation too few leaders are having—and it’s costing businesses more than they realize. Hidden behind turnover rates, disengaged employees, rising healthcare costs, and inconsistent performance is a workforce silently struggling to manage dual roles. Employees at every level, from entry-level staff to the C-suite, are balancing the demands of their careers while caring for aging parents, children with special needs, or loved ones facing health challenges. Yet most organizations aren’t equipped to support them, and many employees never speak up.

Sue Ryan, Chief Inspirationalist and a strategist for workplace caregiving solutions, brings this challenge into sharp focus. Drawing from over 30 years of personal caregiving experience and professional leadership, Sue shines a light on what she calls the workforce blind spot—an exponentially growing crisis that's costing U.S. businesses an estimated $33 billion annually in lost productivity and turnover. The issue isn’t just personal—it’s systemic. And it’s avoidable.

As the U.S. population ages rapidly, with those over 65 set to outnumber those under 18 by 2030, the pressure on working caregivers is increasing fast. The fastest-growing demographic in the country is now adults over 85. This demographic shift is creating ripple effects in every industry, affecting employee well-being, engagement, and long-term retention. Leaders who ignore this trend risk falling behind—not just in compassion, but in performance.

Supporting caregiving in the workplace doesn’t mean overhauling business models or adding burdensome policies. In fact, many solutions already exist within organizations; they just haven’t been adapted to meet this need. Sue breaks down how simple shifts in culture—starting with top-level leadership—can make a meaningful difference. It begins with normalizing the conversation. When employees feel safe acknowledging their caregiving responsibilities, it opens the door to flexibility, planning, and improved collaboration.

Business leaders often assume caregiving is an HR issue. That’s a costly mistake. When the executive team leads with clarity and openness, human resources can activate systems, provide training for managers, and integrate caregiving into team planning and scheduling. But without visible, top-down acknowledgment, the conversation stalls before it ever starts. Employees who can’t speak up often leave, taking their skills and institutional knowledge with them.

Sue also draws attention to what she calls the “sandwich generation”—employees, often in their 40s or 50s, who are supporting both aging parents and dependent children while maintaining full-time roles. These team members bring valuable experience and insight to their companies, but their capacity is being stretched thin. Ignoring their reality leads to burnout, disengagement, and missed opportunity.

Normalizing caregiving in the workplace can be as straightforward as updating onboarding conversations, creating safe spaces for disclosure, and encouraging leadership to model openness. Organizations like Deloitte, Starbucks, and Amazon are already seeing measurable results from acknowledging and addressing this reality—improvements in productivity, employee satisfaction, and retention. The shift doesn’t require large financial investments—it requires intention.

Companies already have many of the operational, legal, and financial structures in place to support this evolution. The missing piece is leadership. When executives set the tone, the culture follows. It becomes easier for teams to adapt, cross-train, and collaborate in ways that support both business goals and employee well-being.

This is more than a human resources initiative—it’s a business growth strategy. Addressing caregiving in the workplace is about keeping your best people, increasing engagement, and reducing the hidden costs of turnover. With the right awareness and tools, organizations can create environments where employees bring their full selves to work—without hiding a critical part of their lives.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Sue Ryan

Sue Ryan is a speaker, strategist, and Chief Inspirationalist dedicated to transforming how organizations support family caregivers in the workplace. With over 30 years of experience navigating her own caregiving journeys while maintaining a professional career, she equips business leaders with the tools and insights to turn caregiving from a hidden liability into a competitive advantage. Sue helps organizations reduce turnover, improve engagement, and build cultures of empathy and performance. Learn more at SueRyan.Solutions.

About Ford Saeks

Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Scaling a franchise network is often seen as the ultimate benchmark of success—but what happens when growth outpaces execution? For franchisors and franchisees alike, the challenge isn’t just growth, it’s sustaining scalable franchise operations that drive consistent results across locations, regions, and countries. When systems falter and support lags behind expansion, the cracks begin to show—profitability dips, brand reputation takes a hit, and momentum slows.

Ford Saeks sits down with Ryan Farris, President, COO, and Region EVP at Fortidia, who brings firsthand insight into the infrastructure, culture, and leadership required to build franchise systems that scale without sacrificing quality or performance. With experience overseeing more than 3,000 franchise locations across 50+ countries, Ryan’s perspective is rooted in operational depth and a results-driven mindset.

Execution—not ambition—is often the defining factor in whether a franchise system thrives or stalls. While organizations frequently rally around lofty mission statements, Ryan Farris points to the everyday actions that shape a brand’s culture and determine its trajectory. Systems, coaching, and accountability—not slogans—are what sustain performance. Ford Saeks and Farris highlight how many franchise brands falter when growth outpaces their ability to implement and support consistent operational standards. Without a strong foundation, scale becomes a liability rather than a strength.

Central to this discussion is what Ryan refers to as the Wheel of Excellence—a framework used to assess and support franchisees across four key pillars: marketing, sales, operations, and finance. This approach allows franchisors to diagnose strengths and weaknesses quickly, offering tailored guidance based on the needs of each owner. Ford expands on the importance of knowing where franchisees excel, where they need support, and how accountability paired with coaching can unlock system-wide success.

Scalable franchise operations are not achieved through one-size-fits-all strategies. The episode highlights the differences between owner-operators, owner-managers, and owner-CEOs, and how each stage requires a different level of systemization, delegation, and leadership. Ryan shares why the most successful franchisees are those who can clearly identify their strengths and hire to support their weaknesses—whether in marketing, finance, or day-to-day operations.

The idea that franchisees should navigate growth entirely on their own often leads to breakdowns in performance and consistency. Scalable franchise operations require more than a solid business model—they demand clear guidance, structured support, and continuous feedback. Growth without attention to unit-level economics can lead to fragile systems, where expansion masks underlying issues. Sustainable success comes from franchise systems that perform at the unit level, backed by infrastructure designed to reinforce execution at every stage.

Technology, particularly AI, emerges as a powerful enabler throughout the episode. Ryan shares how AI is being implemented across Fortidia’s portfolio of brands—from analyzing customer calls to improving lead response times and simplifying franchisee support. Rather than replacing the human element, these tools are used to create clarity, enhance training, and ensure that service quality remains high even as the network grows.

There’s a clear call for leaders to pause and examine whether their current systems truly support long-term growth. Are franchisees following the playbook? Are they receiving actionable insights that drive improvement? And most importantly—are the fundamentals being executed consistently at scale?

Mastering scalable franchise operations isn’t just about systems or strategy—it’s about alignment. Between franchisors and franchisees. Between vision and execution. Between growth and performance. With Ryan Farris bringing grounded insights and Ford Saeks guiding the conversation with experience and clarity, this episode offers a high-value perspective for anyone responsible for leading or scaling a franchise brand.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Ryan Farris Ryan Farris is the President, COO, and Region EVP at Fortidia, where he leads operational strategy and brand growth across a portfolio of global franchise systems. With experience overseeing more than 3,000 franchise locations in over 50 countries, he brings deep expertise in scalable franchise operations, leadership development, and system-wide performance. Known for implementing frameworks like the Wheel of Excellence, he focuses on driving accountability, strengthening unit-level economics, and leveraging technology to support franchisee success.

Learn more about Fortidia.

About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI prompt engineering, where he’s recognized for training AI to drive engagement and results. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Conflict is an unavoidable part of leadership. Whether managing a team, navigating workplace dynamics, or handling high-stakes negotiations, leaders constantly face moments of tension. How they respond in these situations determines not only their effectiveness but also the success of their teams and organizations. Without the right approach, unresolved conflicts can damage morale, decrease productivity, and create a toxic work environment.

Conflict resolution for leaders isn’t about eliminating disagreements—it’s about transforming tension into productive conversations and stronger relationships. Too often, leaders view conflict as a problem to avoid rather than an opportunity to foster collaboration and innovation. Natalia Trodhal, a Conflict Converter™ and Leadership Impact Strategist, has built her career on helping leaders reframe conflict and use it as a tool for growth.

With a background in law enforcement and social services, Trodhal understands high-pressure environments where conflicts escalate quickly. Early in her career, she relied on traditional de-escalation tactics, only to realize that real transformation starts with self-regulation. Leaders who struggle with conflict often focus on controlling others rather than managing their own reactions. Trodhal’s approach flips that mindset, emphasizing the importance of self-awareness, emotional intelligence, and a structured framework for handling workplace tension.

At the core of her conflict resolution strategy is a three-step framework: Evaluate, De-escalate, and Navigate. Leaders who master these steps gain the ability to assess their own emotional responses, take control of their reactions, and guide conversations toward positive outcomes. Instead of reacting impulsively, they develop the skills to pause, assess the situation, and approach conflicts with clarity and composure.

One of the biggest challenges in conflict resolution for leaders is navigating difficult conversations without triggering defensiveness. A poorly handled confrontation can escalate tensions, leading to disengagement or even turnover. Trodhal emphasizes that leaders must shift their approach from blame and control to curiosity and collaboration. Asking better questions, acknowledging different perspectives, and setting clear expectations can turn what feels like a standoff into a breakthrough moment for teams.

Unresolved conflict is one of the most damaging forces in any organization. It creates resentment, stifles innovation, and erodes trust. Leaders who avoid addressing problems directly often find themselves dealing with bigger issues down the road. By approaching conflict with confidence and a proven strategy, they foster a culture where team members feel heard, respected, and motivated to contribute.

The future of leadership will be defined by those who can navigate workplace challenges with confidence, emotional intelligence, and a willingness to engage in tough conversations. As workplaces evolve, remote teams grow, and AI shifts how businesses operate, human connection and strong leadership skills will remain irreplaceable. The ability to turn workplace tension into collaboration will set great leaders apart from the rest.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Natalia Trodhal

Nat is a speaker, consultant, and IT professional who draws from her personal journey and years of professional expertise to help individuals and organizations master their emotional responses, leading to stronger teams and better outcomes. Born to immigrant parents and having faced the uncertainty of life as an undocumented resident, Nat brings a unique perspective to her work. She offers consulting services that help clients overcome obstacles, set meaningful goals, and create fulfilling lives both personally and professionally. As a speaker, Nat delves into the heart of resilience, providing insights, strategies, and inspiration to conquer obstacles and emerge stronger.

Find out more about Natalia at NatTrodhal.com.

About Ford Saeks

Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Restaurant franchising has always been a game of margins, efficiency, and maximizing customer demand. But with rising real estate costs, shifting consumer expectations, and an increasingly competitive market, franchise operators face a critical challenge—how to drive profitability while delivering an exceptional dining experience. For decades, the industry has relied on single-brand locations, but a bold strategy is reshaping the landscape. The dual-branded franchise model is emerging as a game-changer, providing operators with a smarter way to scale, optimize resources, and attract a broader customer base.

Dine Brands, the powerhouse behind Applebee’s, IHOP, and Fuzzy’s Taco Shop, is leading the charge with this innovative approach. By bringing two well-known restaurant brands under one roof, they are redefining operational efficiency and customer convenience while creating new opportunities for franchisees. Scott Gladstone, Chief Development Officer & President of International at Dine Brands, is at the helm of this expansion, guiding franchisees through the advantages and unique considerations of adopting this model.

The concept of a dual-branded franchise is simple yet highly strategic. Instead of building two separate locations, franchisees can operate both Applebee’s and IHOP within a shared space. Customers experience the best of both brands while back-of-house operations remain streamlined, maximizing labor efficiency, inventory management, and overall cost savings. The approach also allows for more flexibility in site selection, making it possible to enter markets where a standalone restaurant may not have been viable.

For franchise owners, this model presents a compelling opportunity to diversify revenue streams without doubling overhead expenses. By aligning two brands with distinct peak dining times—IHOP’s strong morning traffic and Applebee’s thriving lunch and dinner business—franchisees can generate a steady flow of customers throughout the day. This strategic alignment addresses a common issue in the industry, where restaurants often struggle with downtime during off-peak hours. Instead of letting valuable square footage sit idle, operators can optimize their footprint and drive profitability across multiple dayparts.

While the dual-branded franchise strategy offers significant financial advantages, it also comes with unique challenges that require thoughtful execution. Maintaining brand integrity within a shared space means ensuring a seamless customer experience, from signage and restaurant layout to menu offerings and service expectations. Each brand has its own identity, and successfully merging them under one roof requires careful design and operational planning. Gladstone and his team at Dine Brands have worked through these complexities, creating a system that balances efficiency with a clear distinction between the two dining experiences.

The early success of dual-branded locations has sparked interest from both new and existing franchisees. Some operators are exploring conversions of their current restaurants to adopt the model, while others see it as an opportunity to enter new markets with a stronger competitive edge. Whether through new development or retrofitting existing locations, the flexibility of the dual-branded approach allows franchisees to make strategic investments tailored to their market conditions.

As the restaurant industry evolves, the ability to adapt and capitalize on new growth strategies will separate thriving brands from those struggling to keep pace. The dual-branded franchise model is proving to be a forward-thinking approach that benefits both franchisees and consumers alike. By leveraging shared infrastructure, reducing operational costs, and offering guests greater variety, this strategy is paving the way for the future of franchising.

For those exploring franchise opportunities or looking for ways to strengthen their current operations, understanding the dual-branded franchise strategy is essential. The shift toward multi-brand concepts is more than just a trend—it’s a smart business move that aligns with the realities of today’s market. As industry leaders continue to refine and expand this approach, it will undoubtedly play a significant role in shaping the next phase of restaurant growth.

Watch the full episode on YouTube.

Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.

About Scott Gladstone

Scott Gladstone is the Chief Development Officer at Dine Brands Global, leading franchise development and strategic expansion across Applebee’s, IHOP, and Fuzzy’s Taco Shop. He also serves as International President, overseeing the company’s global portfolio. Since joining Dine Brands in 2016, he has played a key role in brand growth, off-premise innovation, and franchisee support. With a background in strategy and operations, including years at The Boston Consulting Group, Scott is focused on driving new opportunities for franchisees and shaping the future of restaurant development with forward-thinking concepts like the dual-branded franchise model.

Find out more on Dine Brands at DineBrands.com/en

About Ford Saeks

Ford Saeks is a Business Growth Accelerator with a track record of generating over a billion dollars in sales for companies ranging from startups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., he helps businesses attract loyal customers, expand brand awareness, and drive innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to AI prompt engineering, where he trains businesses to leverage AI for marketing, sales, and customer engagement. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.