Are your ads actually making you money… or just draining your budget?In this episode, we break down why most businesses fail with advertising — and it all comes down to one thing: not understanding the data.We cover:Why most agencies avoid real-time reportingThe importance of having a measurable ad strategyHow to stop obsessing over single metrics (and what to track instead)What MER (Marketing Efficiency Ratio) actually means for your businessHow buying behaviour and timing impact your resultsWhy your ads aren’t failing — you’re just not reading the numbers correctlyIf you're running ads on Facebook, Instagram, TikTok, or Google, this is essential listening.