In 2010 there were 18,000 retailers selling ATV's, and in 2011 there 10,000 of them left. If Arlene Battishill was going to make it in the entrepreneurial world, she had a fight on her hands. The US was just coming out of the recession, and she had to figure out how to get on the market in the worst possible conditions. Arlene was determined to get her revolutionary product, GoGoGear, on the market, and would stop at nothing to make it happen.