You'll get 100 "No's" for every "YES!" Perseverance is key to growing a business. David Lane shares a story of how he pitched the idea of putting tvs in elevators to sell advertisement, and he kept getting turned down for the idea. He was told it would never work, and he lost confidence. He learned that focus, discipline, and execution are the keys to any businesses success. Stick to the goals until you achieve them.

Art Shamsky, former MLB player who won the 1969 World Series with the NY Mets. Art was not always in New York, in fact he was a transplant to New York when he got drafted by the team. He then lived there for 50 years after winning the championship.

You cannot just write out the core values of your business, you have to live them out! Marisa talks more about this important element in being a leader of a company. This also helped her make a very tough decision to step down from a company, knowing she could not be the leader that the company needed.

Karen Posada, Shart Tank Verteran, and founder of The Good Promise, talks about her early stages in her entrepreneurial journey, and some road blocks along the way.

Signing on new customers is more expensive than trying to retain an existing customer. Too often companies focus too much on new customer acquisition, rather than current customer retention. When you focus on your current customers, they will refer new customers to you, and will help keep customers happier, and longer.

You need to surround yourself with great people who can help you gain skills. You don't have to know everything! Josh Elledge talks more on the importance of having people around you who can make opportunities happen, make sure you know what to do, and that you get it done.

Matt talks about the journey of starting and growing his company from an $8 idea that he was told wouldn't work, to getting an NFL team as his first client.

Employer's lose focus on building culture, because they lose sight of who they are, and what they stand for. Marisa Levin talks about building a company around your core values in each area of the company, and why it is important.

Having a good mentor can put your years ahead in your journey. Having someone who has been there, has failed, has succeeded, and is willing to coach and walk you though the process so you don't make the same mistakes, is priceless. Jeremy Barnhart talks about his mentor, and how it helped him through his journey.

Sales is such an important skill to have, whether you are the owner of a business, in a start up, or work for someone else. Sales is something that a lot of people do not like, but it's one of the most important skills you should be working on.