Wayne Goss, YouTube legend and entrepreneur built one of the most trusted voices in the beauty industry from his bedroom — without hype, gimmicks, or filters — and turned it into a global business. He talks us through monetising honesty, building a brand his audience actually trusts, and his honest take on skincare and mens make-up. 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

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The Business Men is a production of Sony Music Entertainment. 

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Will Best, TV host and co‑founder of the award‑winning canned cocktail brand Bloody Drinks, joins Joel and Ben this week. Will shares how him and best mate Harry found a gap in the market at university, when they couldn't order the perfect Bloody Mary, just like Harry made. This sparked a business idea that grew from kitchen experiments into a rapidly expanding drinks company. He talks through the early chaos of creating a recipe worthy of a ready‑to‑drink can, the realities of launching a challenger brand in a crowded market, and why believing in your product (even when everyone thinks you’re a bit mad) is essential. Funny, honest, and packed with genuinely useful insight—this is one for anyone dreaming of turning a passion into a product.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

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Nic Taylor, founder of 47 Skin, shares his truly unbelievable origin story, one that starts not in a lab or a boardroom, but with his grandma Pat.

In this episode, Nic shares the full journey from the moment his grandma discovered the now‑famous compound by complete chance, to Nic realising its potential, to the wild early days of trying to build a business around something that almost never existed.

Joel and Ben dig into the science behind the discovery, the emotional family connection at the heart of the brand, the hurdles of turning an accidental breakthrough into a real product, and the surreal moment Nic realised he might actually be onto something big.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

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Paul Boross AKA “The Pitch Doctor” joins Joel and Ben to break down what really goes into a powerful pitch. With decades of experience coaching CEOs, founders, performers and industry leaders, Paul knows exactly why some ideas soar while others fall flat. In this energetic and insight‑packed episode, the trio dig into the core ingredients of a pitch that actually gets remembered. How to create instant trust and connection with any audience, the biggest communication mistakes people make and why confidence isn’t magic, it’s a skill you can actually build. 

Whether you’re pitching a business, pitching yourself, or just trying to get someone to finally listen, this episode will leave you with the mindset and methods to speak better, influence more, and pitch with purpose! 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Follow Paul Boross's work at humourology.co and paulboross.com

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

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Jordan Schwarzenberger is the creative strategist and media operator behind some of the UK’s biggest digital success stories. From co‑founding Arcade Media to helping scale the global phenomenon of the Sidemen, Jordan has become one of the most influential figures in the creator economy. We dive into how he went from an internship at Vice to leading strategy for top creators, the inside story of building a creator‑first media company, what traditional businesses still get wrong about online audiences, the future of creator‑led brands and entertainment, how the Sidemen’s approach changed the industry, and the business philosophies and lessons that shaped his journey. Whether you’re a producer, creator, entrepreneur, or simply obsessed with the business behind online culture, this episode is packed with insight, honesty, and big‑picture thinking about where the industry is headed. 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

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Ben and Joel sit down with the unstoppable Trinny Woodall—founder of the powerhouse beauty brand Trinny London. Known for her bold vision, magnetic energy and no‑nonsense approach to reinvention, Trinny takes the boys behind the scenes of how she built a modern, digital-first skincare and makeup empire from scratch.

From identifying a gap in the market to creating products people can’t live without, Trinny shares the real lessons she learned along the way: turning passion into purpose, building brand trust, scaling without losing your soul, and embracing failure as fuel.

Ben and Joel open up about their own business ambitions, and Trinny offers sharp, practical, and totally Trinny advice on how to get started—what to focus on, what to ignore, and how to find your unique value in a crowded world.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

For more from Trinny head to our Patreon: https://www.patreon.com/posts/skincare-guru-152606843

Join our Patreon today at patreon.com/thebusinessmen

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The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

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Brand designer Ella turns Ben and Joel's individual visions for the brand into reality. After receiving two separate creative briefs from each of them, Ella presents four unique logo concepts: two inspired by Ben’s direction and two shaped by Joel’s ideas.

From typography and colour palettes to shape language and brand mood, she walks the team through her creative process. The brand is beginning to take shape and this episode captures the exciting moments where creativity and business vision meet.

Head to Patreon for more top tips from brand designer Ella: https://tinyurl.com/3mre54wu

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this candid and compelling episode of The Business Men, ex- Made

In Chelsea star turned endurance athlete Spencer 

Matthews joins the show for his most open conversation yet. Known

for his drive, ambition, and high-profile entrepreneurial journey, 

Spencer pulls back the curtain on the real story behind his business

ventures—from the exhilarating highs to the setbacks that tested

his resilience.

He talks openly about mistakes, pivots, lessons learned, and the

pressure that comes with building brands in the public eye. Honest, 

reflective, and surprisingly raw, this episode offers a rare look

at the reality of entrepreneurship—and the unshakable mindset

required to keep moving forward.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brave?! Or just plain stupid?! After weeks of teasing, debating, bargaining, and stalling… the day has finally arrived.

It’s the moment you lot have been waiting for. One of our beloved hosts, Joel Dommett, or Ben Shephard, is officially getting PIERCED. 

The tension is real. The stakes are absurd. The commitment? Questionable at best. In this highly anticipated episode, The Business Men deliver a perfect cocktail of chaos and anticipation as it ACTUALLY happens.... with YOU as our witness! Will the newly adorned host regret everything? There’s only one way to find out. Grab your headphones... today, history (and a nipple) is made.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Thank you to Pierce Me London Holborn for being such great sports with this journey. You can find them here: https://piercemelondon.co.uk/

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email or send us a voice note at [email protected] and tell us about the business and why you love it.

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on The Business Men, Joel Dommett and Ben Shephard

sit down with globally recognised skincare expert and bestselling author 

Caroline Hirons. She is iconically a straight‑talking industry powerhouse 

known for her no‑nonsense approach, loyal community, and 

game‑changing beauty advice.

In this refreshingly honest conversation, Caroline opens up about 

growing her business, why it felt so right, and how she did NOT 

enjoy pitching for investment!

Expect candid stories, sharp insights, laughs, and a fascinating look into 

what it really takes to run a brand when millions are watching

 your every move. If you’re interested in business, beauty, 

personal branding, or simply love hearing from people who 

tell it like it is, this episode is unmissable.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at [email protected] or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it.

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices