052 - The business model behind custom window coverings, Alice Orozco of Pret-a-Portiere

05.09.2017 - By The Product Startup: Product development for small business

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Alice Orozco sells custom, made to order draperies at Pret-a-Portiere. She started her business in 2012 with the aim to make quality (normally very expensive custom made drapes) highly accessible to most and provide an alternative way of buying these curtains.  
Alice sources fabrics direct from the mills and design some of my fabrics as well. She produces and sells her own designs. Some of her sourced fabrics sell in fabric designer houses for well over $100 per meter wholesale. She's really proud to be able to offer her customers the same product for a quarter or third of the price.
In this episode, we learn about

* How Alice re-started her company [1:09]
* Competing with companies much larger than her small business [7:48]
* Success isn't straight line [12:24]
* Sourcing fabric direct from mills [19:41]
* Using third-party quality inspection services [28:15]
* Growing her sales through online marketing [30:08]
* Alice's sales funnel and how she converts leads into orders [33:17]
* Her persepctive on failure: "Don't take failure to heart"  [41:25]

Links and resources mentioned in this episode

* Website: portiere.com.au
* Social Media

* Facebook: facebook.com/pretaportiere
* Twitter: @pretaportiere
* Instagram: instagram.com/portieredrapes

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