Nerds of Business

BONUS: special 'uncut' episode.

Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.

Guest Bios:

Simon Hawk is the founder of https://www.thedecisionexpedition.com/

What to listen out for:

05:00 What is Neuroscience

10:50 The nerd bot awakens – Choice Architecture

16:55 Simon’s experience with BIG corporate brands

20:40 How can you exercise neuroscience techniques

25:30 Semantic Markers

28:37 What are the benefits of applying neuroscience into your marketing

35:11 Associative memory

36:22 What is Neuroplasticity

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This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.   

But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?

I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.

We go put on the 80’s gear and look at the old-school methods that many businesses are still

using with great success today such as:  

• Direct mail
• Telemarketing     
• Referrals
• Networking

And of course we take a deep dive into the digital channels that now dominate our lives such as:

• Facebook
• Google Ads
• Linked In & B2B leads
• SEO
• Youtube

We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads.

So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

BONUS: special 'uncut' episode – Part Two.

Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

2:12 Jessica talks about the benefits she has found working together with her sister Lou.

5:45 The personality traits Jessica draws upon as a business leader.

8:58 Jessica’s inciting event which pushed her onto her own business path.

12:48 Jessica’s most inspiring famous entrepreneur.

17:34 A killer hack from the founder of So Syncd

19:57 Nerd SUPERPOWER

22:09 Jessica’s Mental Habit to channel her creativity

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

BONUS: special 'uncut' episode.

Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

4.33 How the So Syncd app works

7.27 Darren tells us his personality type and it is SPOT ON!

11.30 Does the So syncd app attract a certain personality?

13.54 The beginnings of so syncd

21.09 Jessica talks to us on the topic of market share

23.49 Jessica awakens our NERD bot

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch withus here:

https://nerdsofbusiness.com/contact/

You can follow

Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses

the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

BONUS: special 'uncut' episode.

Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Suzette Bailey is the founder of https://simplemarketing.ai/

What to listen out for:

0.55 Suzette Bailey's Journey to becoming the founder of a content AI company

11.54 When Humans & AI work together

16.24 The traits Suzette draws upon as an entrepreneur

20:21 Suzette's Drive

25.07 The definition of bootstrap

25.51 Who Suzette draws inspiration from

29.23 Suzette's one killer hack

34.55 Gut Reaction

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur', Episode 6

In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

3.07 An example of how good leadership, can have a PROFOUND impact on others.

10:06 Vision - From a clinical perspective

11.04 What is emotional contagion?

13.11 Visionary LEADERSHIP

17.08 What leadership qualities Rachael Nuemann looks for in start ups

25.26 Morgan Coleman on who he rates HIGHLY for leadership

33.18 How storytelling can PROJECT authenticity

39.10 Top THREE key conclusions from this episode

41.56 Our Final nerd under pressure, for Season 3

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur',Episode 5

There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

What to listen out for:

3:30 The story of Elizabeth Holmes

12:45 The definition of a sociopath

14:30 Behaviours to look out for, for those on the sociopathic spectrum.

16:18 When recruiting, how do you pick up on sociopathic behaviour.

19:15 Why it would be bad, to have a leader who is sociopathic.

21:06 The positive effects that a sociopath can have on a company.

28:54 Technical definition of Burnout

29:14 What does Burnout look like in a entrepreneur

31:35 What can you do to get back on track and out of the Burnout phase

38:03 Stephanie’s One Killer Hack

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur', Episode 4

Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Jonty Hirsowitz is the cofounder of Deferit https://www.linkedin.com/company/deferit/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

What to listen out for:

2.48 Elon Musk's all consuming drive

7.12 Elon Musk FUN fact

11.15 The components of drive

12.33 how to increase your drive

13.13 The important role your thyroid gland plays

15.11 What is Ambition

24.18 What Rachael Neumann looks for in a founder

26.04 The origin story of Deferit

38.08 Darren and a squash ball

42.23 Chris Brycki's journey to success

50.42 The four key learnings from this episode

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur', Episode 3

There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

2:01 The story of Ferran Adriá & the restaurant El Bulli

10:34 Stephanie Thompson deconstructs confidence

13:10 What problems can overconfidence cause for leaders and organisations '

16:51 Rachael Neumann on what she believes has given her interdisciplinary thinking

24:29 Lifting the lid on bending or break established rules

29:33 What drove Morgan Coleman to become a founder of a tech business

38:36 How discouragement can push you to do better and make you more resilient

40:33 Using baby steps to build confidence

42:07 The definition of 'Power Posing'

45:30 Top 3 points of this episode

47:01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs

Resources & links:

1. https://en.wikipedia.org/wiki/El_Bulli

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

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Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur', Episode 2

Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

Zara Lord is the founder of healthcare workforce app, Upaged.com https://www.linkedin.com/in/zara-lord-upaged/

What to listen out for:

1.55 David Bowie has a 'malevolent curiosity'

2.50 Airbnb novelty breakfast cereal story

10.46 Clinical definition of creativity, and where it comes from

17.20 How to focus creativity on solving real problems; the of 'constraints'

20.08 The story of how U2's song 'I will follow' and how that was written on just two strings

29.15 The importance of curiosity for Zara Lord & how she fixed her first car (HJ Holden) at just 14 years

32.21 Tips for creativity from a business psychologist

35.47 'Stream of consciousness talking' - a technique for mindset & creativity

37.57 Is there a correlation between high IQ and creativity?

47.44 Chris Brycki shares a remarkable tip for 'zoning out'

Resources & links:

1. https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy