BONUS: special 'uncut' episode.

Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.

Guest Bios:

Simon Hawk is the founder of https://www.thedecisionexpedition.com/

What to listen out for:

05:00 What is Neuroscience

10:50 The nerd bot awakens – Choice Architecture

16:55 Simon’s experience with BIG corporate brands

20:40 How can you exercise neuroscience techniques

25:30 Semantic Markers

28:37 What are the benefits of applying neuroscience into your marketing

35:11 Associative memory

36:22 What is Neuroplasticity

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This podcast uses the following third-party services for analysis:

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Chartable - https://chartable.com/privacy

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy