Season 3: 'Mindset of the disruptive entrepreneur', Episode 1

Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient .

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

What to listen out for:

3.07 Jim Dyson's story of resilience, he failed 5,127 times

10.15 Psychologist deconstructs resilience from a clinical perspective

12.20 'Energy management' technique for improving resilience

14.16 What the most resilient start up founders have in common

23.27 British bulldogs game - personal story of perseverance

25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill

27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult

32.53 Nature vs nurture segment, with Chris Brycki

34.04 Things you can do to improve resilience from a clinical perspective

37.18 The importance of movement & exercise in the resilience of entrepreneurs & business leaders

38.25 The importance of food & 'gut health' for resilience

44.11 Recurring segment NERD UNDER PRESSURE

Resources & links:

1. Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/

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We live in an age where the most iconic global brands are

run by disruptive entrepreneurs.

Companies such as Uber, Tesla, Facebook, Amazon, and others

like them are hard-wired to move fast and break things.

They re-write the established rules to crush powerful,

incumbent players, dominate industries and create entirely new markets.

Famous founders such as of Elon Musk, Jeff Bezos, and Mark

Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth for

shareholders.

But cultural influence is perhaps their defining legacy.

They’ve provided the template & the inspiration for thousands of start up

entrepreneurs to disrupt markets everywhere.

These founders are the new apex predators of the commercial

world.

But what makes them tick? Are disruptive entrepreneurs born

that way, or can anyone adopt their mindset to achieve the pinnacle of success?

I’m Darren Moffatt, host of the Nerds of Business podcast.

In season 3 I’m joined by business psychologist Stephanie Thompson and top

entrepreneurs from the U.K, the U.S and Australia in a quest for answers.  

We’ll discover the key psychological traits that power these

elite founders to the top, and we’ll hear incredible real stories that shed

light on why – and how – they‘re winning in local and global markets.

So Join us as we unlock the secrets to the mindset of the

disruptive entrepreneur. Coming soon on Nerds of Business.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3:05 One killer tip to business owners to change their own story

6:53 Which Kerwin Rae does the world need the most now and why

9:05 What Kerwin does when he works with a business

10:19 The thing Kerwin notices most about Entrepreneurs he comes across.

12:43 The three most important things Kerwin has learnt about building his brand.

19:25 What is Kerwin Rae’s superpower?

26:02 Kerwins Mental habit to channel his creativity.

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

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Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

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BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3.00 How does someone become a 'motivational speaker'?

5.06 What it's like being ADHD and dyslexic, and why Kerwin gravitated to entrepreneurship

6.40 Reflecting on a beach with his cat lead to finding the path forward

8.20 Is failure necessary? In life, and in business.

14.56 'I'm a failure freak' - I love to fail

16.20 How watching 1,000's of skydiving fail videos help Kerwin overcome fear of skydiving

19.08 The single biggest mistake Kerwin sees business owners making

21.14 1.6% of business who start today will survive for 10 years

27.54 What does 'high performance' look like in successful humans & entrepreneurs?

32.26 Humans are a trillion dollar piece of bio-tech

33.13 'The Greatest American Hero' TV show as metaphor for life & being human

Resources & links:

1. The Greatest American Hero - TV Show https://en.wikipedia.org/wiki/The_Greatest_American_Hero#:~:text=The%20Greatest%20American%20Hero%20is,ran%20until%20February%202%2C%201983.

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Season 2: 'Product development', Episode 10

The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

2.22 Vegemite brand fail story

10.01 Don't put all your eggs in one basket

13.43 Launch small and test

23.35 The power of community in a successful product launch

25.40 Rolling out comms across all online channels such as socials, email

27.56 Using friends as first customers

31.28 The danger of focusing on big corporate customers for B2B

39.57 Using a pre-launch wait list to build anticipation & demand

45.22 RECURRING SEGMENT: Nerd under pressure

Resources & links:

1. Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/

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Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

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Season 2: 'Product development', Episode 9

Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.

Guest Bios:

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

What to listen out for:

2.48 The story of Unlcked vs Google

11.13 How to use influencer marketing & celebrities

12.01 The importance of authenticity in brand marketing

13.44 How to scale content marketing

23.36 Upbank & the Afterpay partnership

27.34 Why Sleephones use Shopify for eCommerce

32.19 What it's like to sell through Amazon marketplace

39.19 RECURRING SEGMENT: Nerd Superpower

Resources & links:

1. 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
2. The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
3. 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

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This podcast uses the following third-party services for analysis:

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Season 2: 'Product development', Episode 8

Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:01 How Peloton became one of the most extraordinary growth stories of the decade

10: 40 What are the different stages of raising capital?

11:40 How VCs screen and filter the tons of proposals they receive

19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss

24:14 Why startup founders should be very clear on their value proposition

29:34 The key metrics VCs are looking for in early-stage companies

31:39 What's the 10X rule? 

39:23 Why traction is super important in startups? 

43:02 Should you raise capital during a global pandemic?

46:57 Buy Now Pay Later Digital Marketing offer from our sponsor 

51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott

Resources & links:

1. Peloton, Masters of Scale https://mastersofscale.com/john-foley/
2. Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms

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This podcast uses the following third-party services for analysis:

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Season 2: 'Product development', Episode 7

Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack

08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models

13:25 Learn the Pirate Methodology of measuring business success

17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design

18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management

23:55 Why SAAS is often favoured by VCs? 

30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?

34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 

37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson

Resources & links:

1. Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
2. Ikea current size https://en.wikipedia.org/wiki/IKEA

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Season 2: 'Product development', Episode 6

A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.

Guest Bios:

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

What to listen out for:

02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown

10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?

14:04 How Speakeasy Group makes the supply chain sourcing more collaborative

22:47 “Customers go once for the novelty, they return for quality.”

29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 

34:18 Tech startups should make the right decisions early on - Ross Gales

39:36 Entrepreneurs should carefully choose where they want to put their time and effort 

40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:43 NERD UNDER PRESSURE - regular segment 

Resources & links:

1. Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html

*****

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Season 2: 'Product development', Episode 5

'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.

Guest Bios:

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IP

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

What to listen out for:

01:04 Why entrepreneurs usually fail to consider IP?

02:33 Patent war between Facebook and Blackberry

09:54 What is a patent attorney? 

15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?

18:51 No, Carrie Peters will not ‘steal your baby’

21:54 IP can be a dealbreaker for VCs 

27:50 Australia is saying goodbye to innovation patent

33:51 How early patent filing and strong branding protected SleepPhones

43:57 How much would it cost you to file a patent in Australia? 

47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter 

Resources & links:

1. Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
2. Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One

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Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

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This podcast uses the following third-party services for analysis:

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