A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.   But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.We go put on the 80’s gear and look at the old-school methods that many businesses are stillusing with great success today such as:  <ul><li>Direct mail</li><li>Telemarketing     </li><li>Referrals</li><li>Networking</li></ul> And of course we take a deep dive into the digital channels that now dominate our lives such as:<ul><li>Facebook</li><li>Google Ads</li><li>Linked In & B2B leads</li><li>SEO</li><li>Youtube</li></ul> We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads.So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’s gear and look at the old-school methods that many businesses are still using with great success today such as: Direct mailTelemarketing ReferralsNetworking And of course we take a deep dive into the digital channels that now dominate our lives such as:FacebookGoogle AdsLinked In & B2B leadsSEOYoutube We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads. So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.&nbsp;&nbsp;&nbsp;But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4&nbsp;I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.We go put on the 80’s gear and look at the old-school methods that many businesses are stillusing with great success today such as:&nbsp;&nbsp;<ul><li>Direct mail</li><li>Telemarketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Referrals</li><li>Networking</li></ul> And of course we take a deep dive into the digital channels that now dominate our lives such as:<ul><li>Facebook</li><li>Google Ads</li><li>Linked In &amp; B2B leads</li><li>SEO</li><li>Youtube</li></ul> We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads.So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

“The Lead Generation Chronicles” – Season 4 Trailer

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
 
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) 

Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.

Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. 

You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.

Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.

About The Host...

Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.

After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.

In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
 
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!

This podcast uses the following third-party services for analysis: 

Podcorn - https://podcorn.com/privacy

Business

Entrepreneurship

Technology

Marketing

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries. FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
 
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) 

Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.

Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. 

You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.

Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.

About The Host...

Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.

After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.

In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
&nbsp;
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!

This podcast uses the following third-party services for analysis: 

Podcorn - https://podcorn.com/privacy

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