It was actually Winston Churchill, not Rahm Emanuel who said that we should never let a serious crisis go to waste.

A crisis often creates a great opportunity to face, to talk about, and even sometimes to act on issues that had been previously frozen

Or, as Donald Rumsfeld once inarticulately put it, “sometimes the only solution to an unsolvable problem, is to create a bigger problem.”

But often these problems come out of the blue; in life and in business.  When they do, when those pivotal moments happen, it’s the culture, the people, the mission, in short the underpinning of the organization itself, that must become its survival mechanism, as well as the jumping off point for its future.

So just as we might prep for physical disasters, why not prepare and build an origination for the stress of those moments. That's one of the lessons from Malachi O'Connor and Barry Dornfeld in The Moment You Can't Ignore: When Big Trouble Leads to a Great Future.

My conversation with Malachi O'Connor and Barry Dornfeld: