
Sign up to save your podcasts
Or


Episode 61 of The Business Negotiation Podcast dives into the art of the small gesture in high-stakes dealmaking. Lucas and Luna examine the true story of a $300 million licensing negotiation that nearly collapsed over cultural friction — and how a single, thoughtful holiday gift from one executive to another turned the entire dynamic around. They break down the psychology behind reciprocity in negotiation, why the gift had to be personal rather than corporate, and how a $200 present unlocked a nine-figure agreement. Along the way, they discuss the line between bribery and goodwill, the importance of non-transactional relationship-building, and why the most powerful concessions are often the ones you don't put in the contract. Specific, counterintuitive, and immediately applicable for anyone who negotiates for a living.
#NegotiationTactics #ReciprocityBias #BusinessDeals #LicensingAgreement #CulturalFriction #SmallGestures #DealPsychology #GiftGiving #BusinessRelationships #HighStakes #NegotiationStrategy #PodcastEpisode61 #LucasAndLuna #FexingoBusiness #BusinessPodcast #NegotiationTips #SalesPsychology #DealMaking
Keep every episode free: buymeacoffee.com/fexingo
In episode 60 of The Business Negotiation Podcast, Lucas and Luna examine how one strategic deadline saved a $600 million acquisition from collapse. They break down the true story of a legacy manufacturer being acquired by a private equity-backed rollup, where the buyer's open-ended timeline nearly killed the deal. The key moment: the seller imposed a hard 30-day closing window, which forced the buyer to finalize financing, resolve due diligence, and commit. Lucas explains the psychology of Parkinson's Law in negotiation, how deadlines create urgency without ultimatums, and why the best deadline is one that hurts both sides equally if it passes. Luna offers a counter-example where a fake deadline backfired spectacularly. This episode is packed with practical tactics for anyone negotiating a timeline in business deals.
#Negotiation #BusinessDeals #Acquisition #DeadlineStrategy #ParkinsonsLaw #MergersAndAcquisitions #PrivateEquity #DueDiligence #ClosingTactics #Procurement #ContractLaw #SalesStrategy #Business #FexingoBusiness #BusinessPodcast #TheBusinessNegotiationPodcast #LucasAndLuna #DealMaking
Keep every episode free: buymeacoffee.com/fexingo
In this episode, Lucas and Luna break down a pivotal moment in a $50 million software licensing deal that nearly collapsed — not over price, but over a single, unguarded pause. They examine how one side's silence signaled a hidden priority, triggering a complete renegotiation of payment terms. Using the real-world case of a midsize SaaS company negotiating with a Fortune 500 buyer, they walk through the psychology of silence in negotiation, the difference between strategic and reactive pauses, and why the best negotiators often say the least. They also explore what happens when a pause is misinterpreted — and how that nearly derailed a separate $12 million services contract. If you've ever wondered whether to fill the awkward silence in a deal room, this episode gives you a concrete framework for when to speak and when to wait. By the end, you'll have one specific technique to try in your next high-stakes conversation: the calibrated pause.
#Negotiation #Silence #ContractRenegotiation #BusinessStrategy #SaaS #Fortune500 #DealMaking #Communication #Psychology #LucasAndLuna #FexingoBusiness #BusinessPodcast #NegotiationTactics #SilentPause #HighStakes #LicensingDeal #PaymentTerms #CalibratedPause
Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Business Negotiation Podcast, Lucas and Luna dissect a $200 million acquisition that fell apart because of one overlooked line item in the due diligence spreadsheet. They walk through the real case of a mid-market software company whose revenue was built on a single customer, how the buyer's team missed it, and why the seller's negotiator used a 'no-recourse' clause to kill the deal when the problem surfaced. The conversation covers the specific negotiation tactic—the 'poison pill disclosure'—and how to structure earnouts and representations to protect yourself. Lucas and Luna also share a practical framework: the three-line test for any material contract in M&A negotiations. If you're in dealmaking, this episode will make you look at your due diligence checklists differently.
#MergersAndAcquisitions #DueDiligence #NegotiationTactics #LineItem #DealBreaker #Acquisition #Business #BusinessNegotiation #Deals #Contracts #ClosingConversations #FexingoBusiness #BusinessPodcast #Lucas #Luna #Earnout #RepresentationsAndWarranties #PoisonPill
Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Business Negotiation Podcast, Lucas and Luna dive into the true story of how a single document—a one-page term sheet—fundamentally reshaped a $3 billion acquisition in the pharmaceutical industry. They explore why the structure of a deal memo can be more important than the numbers on it, how a poorly written clause nearly killed a merger, and the specific language that saved it. Drawing on the 2019 Bristol-Myers Squibb acquisition of Celgene, they unpack the concept of 'contingent value rights' and how one paragraph turned a near-collapse into a successful close. Lucas explains the tactical reasoning behind putting the most controversial point last, and Luna questions whether this technique works in smaller negotiations too. The episode closes with a practical takeaway: the best negotiators obsess over the document's architecture, not just the dollars.
#BristolMyersSquibb #Celgene #ContingentValueRights #TermSheet #NegotiationStrategy #MergersAndAcquisitions #PharmaDeal #DealStructure #ContractClauses #HighStakesNegotiation #Business #BusinessPodcast #FexingoBusiness #NegotiationTactics #DealMaking #AcquisitionStrategy #BiotechMerger #DocumentArchitecture
Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Business Negotiation Podcast, Lucas and Luna dive into one of the most counterintuitive strategies in high-stakes dealmaking: giving away something valuable for free. They examine the 2017 licensing negotiation between Nokia and Samsung, where Nokia's willingness to concede a $50 million royalty payment on a key patent set the stage for a billion-dollar cross-licensing agreement. Lucas breaks down the psychology behind asymmetric concessions—how offering a small, unexpected give-up can trigger reciprocity and unlock massive value. Luna pushes back on the risks, pointing out when this approach can backfire. Together, they explore how the principle works in contexts from patent law to salary talks, and offer a concrete framework for deciding when to give something away to get something bigger in return. No hot takes, just a proven tactic backed by a real billion-dollar case.
#Nokia #Samsung #PatentLicensing #CrossLicensing #NegotiationStrategy #Reciprocity #Concession #BillionDollarDeal #IntellectualProperty #Telecom #BusinessNegotiation #Dealmaking #Licensing #SamsungVsNokia #2017Deal #FexingoBusiness #BusinessPodcast #NegotiationTactics
Keep every episode free: buymeacoffee.com/fexingo
In Episode 55, Lucas and Luna explore the strategic power of silence in negotiation, using a real-world case: how a U.S. pharmaceutical company negotiating a $300 million licensing deal in Japan refused a lowball first offer by simply staying quiet. The Japanese executive, expecting a counterargument, was so unsettled by the silence that he raised his own bid by 20 percent within sixty seconds. The hosts break down why silence works, when it backfires, and how to practice it without coming off as rude. They also share a quick listener-funded model note, then wrap with a forward-looking question about silence on Zoom versus in person. This episode includes zero filler, one concrete case, and a technique you can use in your next salary talk or vendor deal.
#SilenceInNegotiation #HighStakesDeals #JapanBusinessCulture #PharmaLicensing #PowerOfSilence #NegotiationTactics #ListeningSkills #CrossCulturalDeals #BadFirstOffer #ThePause #BargainingStrategy #BusinessPodcast #FexingoBusiness #NegotiationPodcast #DealMaking #LUcasAndLuna #Episode55 #SilenceIsGolden
Keep every episode free: buymeacoffee.com/fexingo
Lucas and Luna dissect a real-world negotiation where the buyer's best alternative to a negotiated agreement (BATNA) was deliberately kept weak. They walk through a 2023 airport infrastructure deal worth $300 million and show how the seller turned a bad default scenario into leverage. Key tactics: revealing your own walkaway, naming the cost of deadlock, and framing 'no deal' as the worst outcome for both sides. Listeners learn one concrete move they can use in their next high-stakes negotiation.
#Negotiation #BATNA #AirportDeal #BusinessStrategy #ContractNegotiation #Leverage #Walkaway #Infrastructure #DealMaking #BusinessPodcast #FexingoBusiness #Podcast #Episode54 #NegotiationTactics #Deadlock #Default #SellerAdvantage #BuyerPsychology
Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Business Negotiation Podcast, Lucas and Luna dissect the 2023 negotiation between satellite manufacturer Astranis and internet provider OneWeb, where a single concession—agreeing to a lower orbit than originally planned—unlocked a $600 million deal. They explore why concession strategy matters more than the concession itself, the psychology of reciprocation, and how framing a concession as a creative solution rather than a sacrifice changes the power dynamic. The hosts walk through the specific terms, the deadlock over orbital spectrum rights, and the moment Astranis offered to shift its satellite design to operate at 1,200 kilometers instead of the standard 600. That move cost them in terms of signal latency but secured a decade-long contract. Lucas explains the BATNA analysis that made the concession rational, and Luna pushes back on whether the concession was actually a win. They wrap with practical takeaways for listeners facing their own negotiation deadlocks: always know what you can concede before you sit down, and never offer a concession without getting something in return.
#Negotiation #BusinessDeal #SatelliteIndustry #Astranis #OneWeb #ConcessionStrategy #BATNA #ContractNegotiation #DealMaking #SpaceBusiness #OrbitalSpectrum #SupplyChain #B2B #Business #FexingoBusiness #BusinessPodcast #NegotiationTactics #WinWin
Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Business Negotiation Podcast, Lucas and Luna explore how a surprising empathy exercise helped rescue a stalled $200 million pharmaceutical partnership between Pfizer and BioNTech during early COVID vaccine negotiations. They break down why mapping the other side's constraints—including their internal stakeholders, regulatory fears, and timeline pressures—can unlock deals that logic alone cannot. The hosts discuss the specific technique used: a 'constraints map' drawn on a whiteboard, where each side listed what they thought the other cared about. The exercise revealed a hidden asymmetry in risk tolerance that was blocking progress, and once addressed, the deal moved forward in weeks. Lucas and Luna also touch on how this approach applies to everyday negotiations, from vendor contracts to salary discussions. A practical episode for anyone who has ever hit a dead end in a deal and wondered what they were missing.
#Pfizer #BioNTech #PharmaPartnership #EmpathyInNegotiation #ConstraintsMap #VaccineDeal #RiskTolerance #DealStrategy #BusinessNegotiation #NegotiationTactics #StakeholderMapping #DeadEndDeal #FexingoBusiness #BusinessPodcast #NegotiationSkills #PharmaDeals #PartnershipNegotiation #COVID19Vaccine
Keep every episode free: buymeacoffee.com/fexingo
From the publisher's feed