The Business of Authority

By Jonathan Stark and Rochelle Moulton

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.... more

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FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.

The Business of Authority episodes:

July 02, 2018Writing A Kick-Ass Bio
You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had): your website ABOUT page, article bios/bylines, industry association profiles, speaking bio, media bio, LinkedIn profile, Twitter, Instagram, Facebook, even your email signature…
What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?
This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.
Talking Points
What types of bios do I need?
How personal should my bio be?
What is the difference between a press page and an about page?
Should my bio be written in the first person or third?
What should my social media bios include?
How can I experiment with different versions of my bio?
Links
Your Bio Needs A Makeover If...
When Your Bio Needs A Makeover
Quotable Quotes
"Write your bio like you talk.” JS
"When you talk in the first person, you have to own every single thing you say."—RM
"First person is not only good because it helps you relate to people more quickly, but it also forces you to be authentic."—RM
"You can’t beat on your chest saying how wonderful you are, you have to lead them to it with breadcrumbs."—RM
"You can experiment with email signatures easily—you can change it depending on who you’re sending it to and no one else can really see it."—JS
"Another great place to experiment is an in-person networking event where you can just tweak the language to see what clicks with people."—JS
"Your bio is the connective tissue to your audience.” RM
"Getting your headline really punchy is worth putting some effort into.” JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
43min
June 25, 2018 Should You Be A Thought Leader?
What does it take to become a true thought leader?
On this week's episode, we separate building thought leadership from building authority and show you how to decide if becoming a thought leader is the right direction for you.
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter

...more
35min
June 18, 2018Declare Your Vision
What's your vision for your business?
Talking Points
What's the point of having a vision for your business?
What's the difference between vision and mission or purpose or big idea?
What skills do you need to be developing (or discarding)?
How do financial goals fit into your vision?
How far out should you think with your business vision?
What about me-focused vs you-focused vision statements?
How do values play into your vision?
Quotable Quotes
"If you want to make forward progress, you need to know which way forward is."—JS
"A vision isn't something you change like your socks."—RM
"Get clear on the big picture first, and then you can tinker with tactics for the rest of your life."—RM
"Decide where to point the car before you mash on the gas."—JS
"Tactics are attractive because they represent a small commitment. Strategy is a big commitment and therefore it feels scary."—RM
"There is a 'unified theory of you' in there somewhere."—JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
36min
June 11, 2018The Quest For Perfect
Are you being a perfectionist... or just procrastinating?
Talking Points
How do you know when something is done?
Are you being a perfectionist or just procrastinating?
What things bring out the perfectionist in you?
Quotable Quotes
"If you want things to get better, you have to change something."—JS
"People aren't really looking at your website that much."—RM
"Your current clients don't go to your website."—JS
"Social media has made things both better and worse for perfectionists."—RM
"You have to start."—RM
"Press publish."—JS
"If your thing will make your audience better today than they were yesterday, you owe it to them to release it."—RM
"There's only one way to learn how to screw up like a pro."—JS
"If your ideas don't get aired, they can't take flight."—RM
"If you want to be an authority, you have to put yourself out there."—JS
"Perfect is in the eye of the beholder."—RM
"You have to put your work out there if you want it to get better."—JS
Links We Mentioned
The Fear by Phiip Morgan
The Resistance by Steven Pressfield
Just F***ing Ship by Amy Hoy
Noah Kagan YouTube
Marcus Blankenship YouTube
Anthony English LinkedIn
Jonathan's Reading List
Jonathan's book The Freelancer's Roadmap
Seth Godin Interview - How to Dance with Fear
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
41min
June 04, 2018Speaking 101: Strategies and Tactics to Build Your Authority
A few ways to think about how speaking might fit into your business strategy.
Talking Points
Three different types of speaking strategies
What business models make the most sense for speaking
The three stages of building a speaking practice
Should you ever speak for free?
How a product/service ladder comes into play when speaking
The importance of knowing what you're selling and to whom
Links We Mentioned
Million Dollar Speaking by Alan Weiss
Steal The Show by Michael Port
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
47min
May 28, 2018 Building A Product/Service Ladder
Diversify your revenue streams by packaging your expertise in a variety of different ways.
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter

...more
45min
May 21, 2018Your Ridiculously Reliables
Talking Points
What's the one thing that you want to be known for?
How do figure out what you're ridiculously reliable at?
What do people expect from or get from you?
Who should you interview to become more self-aware?
What should you do once you uncover what others rely on you for?
Quotable Quotes
"Ask yourself, 'What do people get when they get me?'"—RM
"It's hard to read the label from inside the bottle."—JS (quoting unknown person)
"Double down on what makes you unique."—RM
"Sometimes people value qualities in you that you think are negatives."—RM
Links We Mentioned
The Brain Audit by Sean D'Souza
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
13min
May 14, 2018Working Solo vs Starting a Firm
The pros and cons of working solo vs building a firm.
Are you thinking about building a firm? Rochelle and I explore the pros and cons from every angle on this week's show.
Talking Points
What's the difference between a building a firm and hiring support staff?
Can you grow a business without hiring junior employees?
How to decide which approach is right for you.
Are there ways to experiment with building a firm without betting the business on it?
What are the differences between hiring contractors and employees?
Don't let the market turn you into something you hate.
Quotable Quotes
"When you're playing with other people's lives, small leaps are better."—RM
"If you're not ready to fire someone, you're not ready to hire someone."—JS
"To build a firm, you need cash, patience, and humility."—RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
29min
May 07, 2018True Fans
Some thoughts on how to attract your true fans.
True Fans
On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.
Talking Points
You have to share your expertise freely and often enough to keep the audience warm.
Sharing provocative ideas will attract good clients and drive away bad clients.
If you're not creating any haters, you're not doing it right.
Choose a medium that you're comfortable with and is popular with your audience.
Quotable Quotes
"A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly
"A daily writing practice builds true fans very quickly" —JS
"If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM
"The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM
"Any stage you can be on where you can build intimacy with people is going to build true fans." —RM
Links
1000 True Fans
Pricing Creativity with guest Blair Enns
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
25min
April 30, 2018Daily Writing Practice: Brilliant or Insane?
The pros, cons, ins, and outs of writing for your audience every day.
Daily Writing Practice - Brilliant or Insane?
Talking Points
The difference between daily and weekly habits
How an email list is different from a blog
Why it’s important to respect privacy concerns in a community
Why journaling doesn’t count
How to write about the same thing every day without boring everyone
How often should you reply to your list
When to keep a rigid schedule and when not to
Links
Jonathan’s article about writing daily
Jonathan’s daily list archive
Jonathan’s student glossary
Jonathan’s daily list sign-up
Philip Morgan’s daily list
Seth Godin’s daily list
Bob Lefsetz’s daily list
Building Community with guest Madalyn Sklar
The #ASKGARYVEE Show
Ulysses App
Quotable Quotes
"Writing daily is actually easier than writing weekly" —JS
"I wake up, I put on my pants, I brush my teeth, and I write. It’s just something I do every day." —JS
"Thinking harder doesn’t solve everything." —JS
"Someone who's used to billing by the hour can start to feel like a supplicant. That is not where you want to be as an independent." —RM
"Your idea gets better when more people share it and play with it and give you feedback." —RM
"An email list is a closed community." —RM
"When you write every day, your bs falls away." —JS
"Text is where I play with my ideas." —RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
55min

FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.