I’ve been building my email list since I started my business back in 2018.

I will admit, I’ve never taken it all that seriously but as I enter this next phase of my business… I decided to take the bold step of actively removing 76% of the audience that I’d been building over the years.

Why? Two words…

Creative. Safety.

Listen to the episode to hear why I think you should clean up your email list too & how I practically went about doing it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

When the world goes to sh*t on a bigger scale than usual–running a business can present an apparent minefield of how to “appropriately” respond whilst also continuing to protect our boundaries, show up and sell.

The lines between where our “niched” business ends and where we as complex human beings begin are blurry at the best of times, but in times of crisis this often creates a problem that brands like Amazon (a.k.a the obvious profit machines) don’t have.

This is especially true for businesses run by spiritually & ethically minded humans. We have to decide whether we *really* mean it when we declare values of integrity, equality & the like. When we say we want to make the world a better place, situations like the one unfolding in Gaza right now force us to clarify whether we mean just for ourselves or for others too.

This episode isn’t here to cast judgement on anyone, nor to give you explicit answers about what you should be doing when a world crisis occurs.

It is however here to help those of you who are witnessing a crisis unfold in front of your eyes and feeling frozen about what you should/can do.

My intention here is to help you gently begin to break out of that freeze/flight fear response, to offer some questions to consider and thoughts to mull over that might enable to you start taking aligned action, whatever that looks like for you.

Specific topics discussed:

* How we can show up in times of crisis

* The one question to ask to find out exactly what you can do in times of crisis

* Navigating the worry that by taking action/creating resources, it looks like you’re using a world crisis as an opportunity for self-promotion

* Personal responsibility vs. collective action

*****

I’m adding my own personal note here that this episode somehow feels “not enough”. I’m worried that it’s maybe tone deaf or lacking the urgency I feel in my heart. I worry I should have made it specific to Gaza & spent my time and energy calling for a ceasefire instead of taking this generalised approach for some imagined future. But I’m still posting it because honestly, not doing so would feel like a betrayal of myself & my values.

blpxoxo

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

In the highly competitive world of online business, it’s an uncomfortable truth that getting to work with incredible clients isn’t just about being great at what you do, it’s about firstly being able to *explain* it to people in a way that gets them excited.

This is exactly why with this episode here, I’m launching a mini-series centred entirely around “The Art of Offer Creation” for solo business owners because I am done seeing so many incredible coaches, consultants, service providers and course creators struggle.

In this first episode, I’m breaking down the framework I use with all my 1:1 Offer Studio clients, with future episodes dedicated to each of the elements mentioned.

If creating an offer feels like throwing spaghetti at the wall, this episode and mini-series is for you 💕

This episode is also available to watch here on YouTube.

Links Mentioned:Offer Building Workbook - coming soon!The Offer Studio

** EPISODE CHAPTERS **

00:00 - Context: what we’re actually talking about02:40 - Additional resources to help you build your offer06:03 - What to do before you start building your offer10:38 - Introducing the ‘Offer Message Matrix’11:10 - How to know who your offer is for15:01 - My thoughts on market research16:57 - Desire: The thing you should centre your offer around20:03 - The Problem: Getting clear on the reason your offer exists22:25 - Making your offer the obvious solution25:09 - Results: What “tangible” actually means26:55 - Why somebody should buy now, not later29:52 - Disclaimer: you don’t need me31:05 - Final notes

GOT QUESTIONS?If you have any questions about anything discussed here or anything else around offer creation you’d love me to cover on a future episode, please do drop me a comment on Substack or message me at [email protected] and I will gladly answer 😘

Connect with me on SubstackFollow me on InstagramFind out how to work with me

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Well my friends... it's time for a rebrand! That's right, the podcast is changing.

When I originally started, my intention was to keep it purely focused on messaging and storytelling. However, as the months and years have passed, I want to expand the conversation and really talk about what it takes to build a successful online business when the business is effectively an expression of you.

Because when the thing that you're selling is ultimately based on your skills, your experiences, your unique expertise or talents, well... things are different!

And so to reflect this slight broadening of conversation topics, this podcast is changing from The Story By Design Show to The Business of Being You.

I will also be recording these as Videos too, so if you prefer to watch, simply head to my YouTube channel here:

https://www.youtube.com/channel/UCDOU9lPt8Q3EyUAg4u7MO3g

I hope you'll stick around and I never really say this, but if you do enjoy listening to this podcast, please like, subscribe and actually leave a review on Apple Podcasts.

It will really help my message spread further and help more people, so you will be paying some karma forwards by doing so ;)

Whether you're a first-time listener or a long-time fan, I'm super excited to welcome you to this journey where we explore The Business of Being You.

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Have you ever worried that the reason you’re not rolling around in piles of money yet is that you’re simply not disciplined enough? That you’re too lazy or too inconsistent? Or maybe you’ve thought if you could just “stick with it” then you’d finally have that breakthrough moment that unlocks all of your dreams… Well, I’m calling bullsh*t.

This episode is about why I think this idea of “discipline = success” is not only rubbish but also harmful.

Listen to this if:

• You beat yourself up every time you procrastinate
• You feel like there’s something wrong with you because you can’t stick with things
• Hearing people talk about disciple triggers a deep well of inner shame

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Ever been annoyed at being told to niche down? Irritated by the advice that if you want to be successful quickly, you have to be "specific" and focus on only one thing? If you're a multi-passionate business owner, determined to rebel against being put in a box... this episode is for you.

In this episode, I'm sharing some in-the-moment reflections and light bulb moments about why I've been feeling so restricted in my own business lately and how the idea of becoming known for "just" Brand Messaging has been freaking me out... even though I know it's making things harder.

Listen to this if:

• You're multipassionate and have been struggling to stick to one thing
• The idea of being known for "one thing" feels restrictive
• You are struggling to commit to one message
• You want to add new things to your business

...and you're not scared of a little tough love! 😉

It's raw, it's messy... but it's real my friends.

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Ever wondered what your Brand Story actually is? And whether it's the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content.

In this episode you'll learn:

- What a brand story is

- What brand storytelling is

- The 3 reasons you MUST tell stories in business

- The science behind why storytelling works

- How storytelling makes you uncopyable

- 2 methods for coming up with story ideas in your content

- How I can help you with your story workflow

Links mentioned in this episode:

TED Talk: The Magical Science of Storytelling

Brand Message Intensive

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Ever wish someone would talk about how they messed up IN THE MOMENT? As in, not once they learned from it and got their happy-ever-after moment?

Well, your wish has been granted. In the episode I’m talking about:

• What I regret about my latest offer
• What I’m struggling with right now
• How I’m dealing with it
• My thoughts on the ‘summer slowdown’
• Normalising imperfection

It’s raw, it’s imperfect but it’s real as hell.

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

I accidentally took a 3 month break - oops! Listen to this episode to find out why.

I talk about:

• Why my business stopped feeling right
• The 2 questions I used to get back on track
• The unexpected business of being forced to STOP
• How I launched a new product using email marketing alone
• What to do if you want to break up with Instagram

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

Wondering how to actually clarify your Brand Message? Listen to this episode to find out.

We'll cover:

• What Clarifying Your Message Means
• The difference between Messaging, Marketing and Copywriting
• The 3 key elements to creating a clear message
• How to get clear on your audience
• The problems that can come up when you work on your message

Listen to this if you want to:

• Work out whether you have a messaging, marketing or copywriting problem
• Understand what Messaging is
• Know how to clarify your message

As usual, it's packed full of examples and action steps for you to start clarifying your message today.

Episode Resources:
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Check out how you can work with me on your own Brand Message: https://storybydesign.co/

-----

Useful Links:

Join The Email Crew

Check out The Content Chronicle

***

Connect with Becky:
Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack

YouTube Channel: https://www.youtube.com/@beckylloydpack

Website: https://www.storybydesign.co/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com