In this episode, Alyssa delves into the complexities and anxieties surrounding sales in private practice. She emphasizes the importance of value-centered, authentic marketing that stays true to one’s values and fosters genuine connections with clients and the community. Alyssa discusses strategies for promoting your services without feeling self-centered or salesy by focusing on client needs and outcomes.

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In this episode, Alyssa welcomes Claire Chewning, business owner, RDN, and Certified Intuitive Eating Counselor. Claire shares the evolution of her practice, Yours Chewly Nutrition, including launching her a membership program, having a mini course, taking insurance, and hiring a team. Claire and Alyssa share about the vulnerability of growing a business, the importance of flexibility, and the impact of building a supportive network.

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In this episode, Alyssa outlines some of the complexities and options of billing insurance, including learning how to do it yourself, hiring a private biller, or working with a larger insurance billing company. Alyssa discusses the credentialing and contracting process, the pros and cons of each billing method, and the impact these choices have on your time, money, and practice growth. She shares practical tips for selecting the right approach for you based on your future personal and professional goals.

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In this episode, Alyssa speaks with Jessica Jones, an amazing dietitian, podcaster, entrepreneur, and diabetes care expert. Jessica shares about her early days in magazine journalism, pivoting to nutrition, and eventually co-founding Diabetes Digital, an innovative company that provides nutrition counseling for diabetes and pre-diabetes. Jessica shares about how her work leading Diabetes Digital aligns with her values and offers practical advice for those looking to change their career niche or start their own practice.

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In this episode, Alyssa is back with the second part of her series about hiring employees in a private practice. She highlights financial and legal considerations important in hiring, including employee types, payroll systems, contracts, and job postings. She also outlines the interview process, including key interview questions for all private practice owners to ask and considerations to help you find the ideal candidate.

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In this episode, Alyssa speaks with ReBecca McConville, Registered Dietitian and board-certified sports specialist. Rebecca shares about her work with athletes and the impact of Relative Energy Deficiency in Sport (RED-S) on athletes. She highlights the importance of workout recovery strategies and how disordered eating is only exacerbated by energy deficits.  If you are a clinician working with athletes, this discussion will bring your practice to the next level.

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In this episode, Alyssa discusses the first steps in hiring for your private practice. She shares her experiences (i.e., anxiety) when making her first hires and shares what she wishes she’d known back then. She dives into knowing when it's the right time to hire for administrative as well as clinical positions and how to crunch the numbers to know how much you can afford to pay someone. If you are expanding your business by hiring, this episode is for you AND subscribe for a Part Two on interviewing and onboarding your dream team.

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In this episode, Alyssa chats with Stephanie Notaras, APD, accredited dietitian based in Australia and counseling expert helping providers worldwide break through their clients’ barriers to change. Stephanie shares about the development of her counseling skills framework for dietitians to help clients meet their goals and keep them coming back. Stephanie shares her essential counseling techniques, how her approach differs from motivational interviewing, and the importance of accessing your empathy when challenging clients. If you are looking to upgrade your counseling skills, this episode is a MUST listen. 

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In this episode, Alyssa shares how she would start with marketing a new private practice from Day 1. If you are starting or growing a private practice (and not wanting to primarily use social media for marketing), this episode is for YOU! Alyssa talks through identifying your target audience and niche, building a referral network, and exact strategies she would focus on to have clients consistently reaching out to work with you.

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In this episode, Alyssa speaks with Kristie Messerli, a Registered Dietitian and Certified Diabetes Care and Education Specialist, about weight-inclusive care for clients with diabetes. Kristie shares her professional journey, including the challenges she faces in having a weight-neutral approach in the diabetes field and the growth of her business. They discuss supporting clients who may or may not want to use GLP-1 medications, the stigma surrounding diabetes diagnoses, and the importance of a well-rounded approach to care for patients who struggle with insulin resistance.

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