The Business of College Sports

I asked my friend Alan Verlander, CEO of Airstream Ventures, to do a quick bonus episode with me on the financial impact changes to the NCAA tournament will have on local economies -- from arenas to hotels to restaurants and workers. We also talked about how quickly things are changing and what we think will happen next.

Alan was the Director of Athletics at Jacksonville University from 2005-2012, then served as the Executive Director of Sports and Entertainment for the City of Jacksonville, and the Chief Executive Officer of the Jacksonville Sports Council, before going out on his own to found Airstream Ventures. Alan has led and worked some of the nation's largest events including four  NCAA Basketball Tournaments, Davis Cup Tennis, Navy vs. Notre Dame Football game, Gator Bowl, Spartan Races, Florida vs. Georgia Football Game, and US Men’s and Women’s National Team Soccer matches.

Follow Airstream Ventures on Facebook, Twitter, Instagram, LinkedIn and YouTube.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

In this episode, I'm joined by John Roberson, CEO and "Chief Cheerleader" of experience creation firm Advent. We're talking about the growing trend of creating or reimagining Halls of Fame on college campuses. From the space needed to the timeline to the ways in which Halls of Fame are becoming more interactive, we covered Halls of Fame from every angle. If you work at an institution considering a Hall of Fame, or any space meant to encourage fan engagement, this is the episode for you!

In the episode we talked about a few specific Halls of Fame. Here's my Forbes article I mentioned about Stanford's Home of Champions.

Below are links to Advent's case studies on the projects we mentioned:

Stanford Home of Champions

Stanford Interactive Table Only

University of Texas Athletics Hall of Fame

Arkansas Hall of Honor

You can follow Advent on Twitter, Facebook, Instagram, LinkedIn and YouTube.

Here's the TED talk "Start with Why" by Simon Sinek I recommended during the Biz Tip of the Week.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

This week, I'm joined by my friend Alan Verlander, CEO of Airstream Ventures, a sports and entertainment event management company. For the past 25 years, Alan has worked in and around college athletics from nearly every angle.

Alan was the Director of Athletics at Jacksonville University from 2005-2012, then served as the Executive Director of Sports and Entertainment for the City of Jacksonville, and the Chief Executive Officer of the Jacksonville Sports Council, before going out on his own to found Airstream Ventures. Alan has led and worked some of the nation's largest events including four  NCAA Basketball Tournaments, Davis Cup Tennis, Navy vs. Notre Dame Football game, Gator Bowl, Spartan Races, Florida vs. Georgia Football Game, and US Men’s and Women’s National Team Soccer matches.

We talked about the differences between working in an athletic department vs. with the City, his leadership style and his advice for young administrators looking to bring new and innovative ideas to the world of college athletics. We also chatted about attracting sporting events to new cities and money that's often left on the table when dealing with sponsors. 

If you work in or around college athletics, this is going to be an episode you'll enjoy!

Follow Airstream Ventures on Facebook, Twitter, Instagram, LinkedIn and YouTube.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

I'm joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about the types of opportunities out there for student athletes if they can monetize their name, image and likeness and the role she thinks athletic administrators should play. Stephanie also gives advice on how student athletes can best position themselves to capitalize on these opportunities and also mistakes to avoid.

Linked below are articles I wrote for Forbes and Entrepreneur that included Stephanie and the topics discussed in this podcast:

Marketers Bullish on Monetization Opportunities for NCAA Athletes With NIL Rights (Forbes)

How Student Athletes Can Prepare to Become Entrepreneurs (Entrepreneur)

You can follow Stephanie on Instagram: @therealstephstabulis. You can also follow HireInfluence on virtually any social media platform: @HireInfluence.

If you're interested in the book publishing chart I mentioned in the episode, you can view it here.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

This week I'm joined by University of Florida Athletic Director Scott Stricklin. We talk about why he took for the Florida job and how he started prioritizing facilities projects when he arrived. He goes into detail on the new baseball stadium and the upcoming football facility. We also talked about how much input head coaches have when upgrading existing facilities, or planning new facilities, and how long you can expect each facility to last before needs have changed and circumstances require upgrades.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

What can sports marketing and branding teach us about marketing ourselves? Since it's Valentine's Day later this week, I asked my friend Tracie Hitz to join me to discuss her background as a sports marketer and how she's taken those skills and started applying them to other aspects of her life, including dating. Having spent time in a Big Ten athletic department, within a sports marketing agency and at the NCAA marketing women's basketball, Tracie has a breadth of experience in sports marketing and branding.

Today, Tracie is a branding strategist who uses storytelling to help people achieve anything they want in life. Whether it's in sports, entertainment or even dating, she believes the core structure is the same: Set Your Goal. Tell Your Story. Achieve Your Dream.

Join us today for a fun chat about what sports marketing can teach you about marketing yourself - in dating and in life.

Tracie is the author of Ms. Calculated: A Dating Plan So Easy A Teenager Can Do It.

Check out Tracie's business, Hitz and Branding, and follow her on Twitter @hitzandmrs.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Tajh Boyd, a former quarterback at Clemson, joined me to discuss name, image and likeness legislation. What would recruiting have been like if NIL had existed when he was choosing a school? Could NIL impact the atmosphere in the locker room? What does he think the impact might be on a school like Clemson? And how does he really feel about the potential to profit off your name, image and likeness as a student athlete?

We dive into all that and more!

Check out his podcast The Tajh Boyd Podcast for more of our conversation where we talk about the business of college sports.

Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Nate Appleman, the director of HOK’s global Sports + Recreation + Entertainment practice, joins me to discuss the latest trends in college athletic facility design. We talk about how unique design features like Clemson's slide are dreamed up and how architects and designers ensure the unique qualities of each program are reflected in the completed facility. We also chatted about some upcoming projects and the trends we all should watch out for in 2020 and beyond.

Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Jeff Schemmel of College Sports Solutions joins me to discuss the inevitable complications Title IX will bring to the implementation of any name, image and likeness legislation. We discuss recruiting concerns, whether football and men's basketball can continue to be marketed more heavily than other sports and what athletic departments should be doing right now to prepare for the forthcoming legislation.

Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Introducing The Business of College Sports Podcast! Join me, Kristi Dosh (aka, The SportsBizMiss), on this journey as we examine the hottest topics around the business of sports and talk to experts about what's coming next and how to prepare for it.

In this first episode, I share with you my vision for the podcast, who it's for and where we're going from here!

You can visit my website at BusinessofCollegeSports.com.

And please follow me on Twitter and Instagram for the latest news and analysis around the business of college sports!

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.