Putting out good content consistently is probably one of the toughest things for a business to do time and time again.
The idea of an article is to create content that people find engaging. Good quality articles help in having a consistent presence in the market for a business and people rely on that presence to stay informed or educated.
However, identifying the topics to write about is crucial. The rule of thumb is to write about topics that the readers find interesting.
Join this insightful conversation where Sid Patel, CEO Beverage Trade Network, interviews Richard Siddle, an award winning editor and co-founder of The-Buyer.Net, where he explains what goes into writing engaging content.