The Business of Creativity

By Viral Tribe Entertainment

The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact.

Hosted by Sir John Hegarty, each episode features an iconic founder or creative le... more

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FAQs about The Business of Creativity:

How many episodes does The Business of Creativity have?

The podcast currently has 9 episodes available.

The Business of Creativity episodes:

August 05, 2026 Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London)
"People don't buy products... they buy how something makes them feel." — John Hegarty
In this episode of The Business of Creativity, host John Hegarty sits down with fashion and beauty icon Trinny Woodall at the Trinny London headquarters in Chelsea. After 20+ years of working closely with women, Trinny recognized how women's relationships with beauty evolve—and how traditional beauty products often fail them.
In 2017, she launched Trinny London, turning a vision for stackable, personalized makeup into one of Europe's fastest-growing beauty brands. Trinny shares the personal risks, pivotal moments, and creative instinct behind scaling a business to tens of millions in revenue without losing its core identity.
⏱️ Timestamps & Timecodes:
01:09 – Episode Intro: John Hegarty introduces Trinny Woodall and sets the stage for her entrepreneurial journey.
02:01 – Career Background & Evolution: Trinny discusses her unconventional early life and why her journey is about continuous evolution rather than reinvention.
06:13 – The Ethos of Trinny London: How making women feel better through makeovers grew from a personal connection into her brand's core mission.
09:28 – Fearlessness vs. Experience: The unique advantages of starting a major business later in life while maintaining entrepreneurial fearlessness.
12:20 – Global Insights on Confidence: Lessons learned from hosting TV shows in 16 countries about how women lose and regain their sense of identity.
15:43 – Product Development & Prototyping: Scrapping pots in her bathroom, Chinese CAD prototypes, and the technical challenge of perfecting stackable makeup.
18:24 – Risk & Personal Loss: Funding R&D by selling her clothes, taking financial leaps, and pushing forward through tragic personal moments.
21:50 – Brand Vision: Why Trinny London sells confidence over glamour, going against traditional beauty industry tactics.
28:38 – Marketing Principles vs. Practices: John Hegarty challenges generational labels (Gen X, Millennials, Gen Z), arguing core emotional needs never change.
37:16 – Founder to CEO Transition: Learning to lead a growing team, undergoing 360 feedback, and managing dynamic company growth.
41:00 – AI as a Strategic Thought Partner: How Trinny leverages AI (Claude) for executive coaching, strategic planning, and radical honesty in business.
47:35 – Setting a North Star: The importance of daring, ambitious goals and establishing an internal "Trinny Code".
55:50 – Fostering Creative Teams: Cultivating awe, encouraging innovation, and providing constructive feedback to help teams execute ideas.
Subscribe to The Business of Creativity for weekly conversations with world-class leaders, artists, and innovators on how to turn creative ideas into commercial success.

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53min
July 29, 2026 "All the World Is a Stage" | Ryan Serhant
Why do some businesses become cultural movements while others fade into background noise?
In this episode of The Business of Creativity, Sir John Hegarty sits down with real estate mogul, media CEO, and bestselling author Ryan Serhant. From studying Theater at London’s Globe Theatre to building one of the fastest-growing real estate firms in the world, Ryan breaks down how sales is purely a "transfer of enthusiasm," why action will always beat perfection, and how to harness creative entertainment to drive massive business growth.
They explore: Why taking action creates energy and opportunities, why comfort is the ultimate killer of big dreams, how Ryan uses annual animal themes (Wolf, Orca, Falcon) to unify company culture, measuring brand power using the Brand Power Ratio (BPR) and why entrepreneurs must focus on chasing a belief rather than just profits.
⏱️ Timestamps & Timecodes:
00:00 – Introduction: Why Creativity is Essential in the Age of AI.
01:12 – "All the World's a Stage": How Acting Prepared Ryan for Business.
02:56 – Being "Too Busy to Fail" & Why Inaction Kills Companies.
04:45 – Launching a Company During Bad Times (COVID-19).
05:49 – Innovators, Imitators, and Idiots: Creating Trends vs. Following Them.
07:35 – What Does Being a "Brand Leader" Actually Mean?
09:27 – Overcoming Nerves: Playing Like You Already Have the Money. 10:39 – "Sales is a Transfer of Enthusiasm".
11:48 – How Comfort Kills Dreams & Pivoting From Acting to Real Estate.
13:36 – Building a Movement vs. Building a Brand.
15:05 – Purpose First: Why Profits Follow Meaning.
17:44 – Broadcast vs. Hyper-Niche: Cutting Through the Attention Economy.
20:26 – The Brand Power Ratio (BPR): How to Measure Brand Value.
23:46 – Driving Culture, Purpose, and Staying Optimistic.
25:34 – Defining Culture: The Behaviour You Allow & Removing "Poison Pills".
28:27 – The Boss’s Role: Inverting the Corporate Triangle.
30:42 – The "Theme of the Year": Falcons, Orcas, and Wolf Energy.
35:34 – Expanding Without Becoming a Slow, Boring Corporate.
38:00 – "Money Has a Voice, But It Doesn't Have a Soul".
39:33 – Small Moments of Joy: Why AI & Gamification Matter in Sales.
41:45 – Final Advice for Entrepreneurs: How to Light a Fire When You're Stuck.
Subscribe to The Business of Creativity for weekly conversations with world-class leaders, artists, and innovators on how to turn creative ideas into commercial success.

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40min
July 22, 2026 Powering Up: How Octopus Energy Ripped Up the Corporate Rule Book | Greg Jackson (Founder of Octopus Energy)
How do you take on a heavily entrenched, multi-billion-pound monopoly and completely rewrite the rules?
In this episode of The Business of Creativity, Sir John Hegarty sits down with Greg Jackson, the visionary founder and CEO of Octopus Energy. Awarded a CBE for his services to the energy industry, Greg looked at a sector defined by terrible customer service and rigid, outdated systems, and decided to ask a simple question: why does it have to be built like this?
Under Greg's leadership, Octopus grew from a challenger startup into the UK’s largest energy supplier in less than a decade, while simultaneously incubating Kraken—a powerhouse, multi-billion-pound proprietary tech platform that now quietly runs the backend of much of the global energy market.
This conversation explores the mindset behind disruption, why outsiders often have the greatest advantage, and how creativity becomes commercially valuable when paired with execution. Greg shares lessons from escaping the corporate "sausage machine," why he values productive boredom, and how letting your people truly be themselves is the ultimate competitive advantage. The discussion also dives into the future of the energy transition, the power of humour in business, and why a brand must be built on real behaviour, not just communication.
Whether you are an entrepreneur, creative, designer, or anyone trying to bring a new idea into a rigid industry, this masterclass in category-defining disruption is for you.
🕒 TIMESTAMPS
01:00 – From Procter & Gamble to Energy: Changing an Industry.
03:51 – The Spark of Creativity in Scarcity & Boredom.
08:18 – Escaping the Corporate "Sausage Machine".
14:40 – Dissecting the Energy Industry's Bad Business Models.
19:35 – Pitching a £10 Million Business Plan.
25:37 – How the Octopus Got its Smile.
34:09 – Culture as a Dry Stone Wall.
39:31 – Unleashing the Kraken.
42:13 – The Power of Fun: Easter Eggs in Code.
44:04 – Building a Brand, Driving a Movement.
49:36 – Managing Scale & "Family Dinner".
53:31 – Purpose Over Profit.
56:15 – The Zero-Bill Future of Global Energy.
ABOUT THE SERIES
The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history. Each episode brings together founders, entrepreneurs, and creative leaders who have used creativity to build category-defining businesses and reshape global industries.
Subscribe to the channel for more deep dives into the minds of top creative leaders!

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52min
July 15, 2026 Scaling with Taste and Humanity | Michelle Kennedy (Founder of Peanut)
In this episode of The Business of Creativity, John sits down with Michelle Kennedy, the pioneering founder and CEO of Peanut. From her early days navigating late-night completions as a corporate M&A lawyer to helping shape massive social tech platforms like Badoo and Bumble, Michelle has spent her career understanding exactly where people find value. When she became a mother in 2013, she experienced firsthand the deep isolation and vulnerability that can come with a major life transition. Realising there was a massive gap in the market for an authentic network built specifically for women, she launched Peanut in 2017—a platform that has since connected millions of women globally across fertility, pregnancy, motherhood, and beyond. Tune in as Michelle and John discuss why starting a business is fundamentally a creative act, the shocking reality of venture capital funding for female-led businesses, the difference between being data-informed versus data-driven, and why old-school storytelling and intuition ("taste") beat pure tech algorithms every single time.

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51min
July 08, 2026 Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running)
What happens when you combine Swiss engineering, an ex-consultant, an advertising expert, and a garden hose? You get On, one of the fastest-growing sportswear companies on the planet.
In this episode of The Business of Creativity, co-founder David Allemann pulls back the curtain on how a tiny Swiss startup disrupted global athletic giants to become a publicly listed powerhouse. David breaks down the exact frameworks they used to balance high-level creative design with brutal functionality, why traditional market research would have killed their iconic logo, and how they turned a standard athlete endorsement with Roger Federer into a massive co-entrepreneurial win.
ABOUT THE SERIES
The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history.
Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries.
Learn more about The Business of Creativity at:
https://businessofcreativity.com
📩 New episodes weekly
👉 Subscribe for more conversations with the world's most creative business leaders
💬 Which insight from Sir James Dyson changed how you think about business and creativity?
📉LinkedIn: https://www.linkedin.com/company/the-buisness-of-creativity/
🎧 Listen on Spotify: https://open.spotify.com/show/033o2BL6g2dR6P6gF7gzhQ?si=04550202418746ec
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🕒 TIMESTAMPS
02:24 — The "Boy Group" Dynamic: How assembling co-founders with completely distinct, non-overlapping skill sets creates the perfect entrepreneurial alignment.
03:24 — The "Vis Tech" Framework: Why visible technology beats heavy marketing every single time, and how to make your innovation immediately scannable to the consumer.
06:26 — Deciding to Leap (The "What If" Mindset): How the co-founders used a mountain hike to flip their perspective from "what's the risk?" to a "nothing to lose" mentality.
12:50 — Stripping It Back to Basics: Navigating the creative tension between form, fashion, and functionality without letting decoration compromise your product's core integrity.
16:17 — Defeating the Consumer Committee: Why relying too heavily on traditional market research leads to a "bland leader" instead of a "brand leader"—and why leaning into your product's "weirdness" is your ultimate moat.
17:54 — Capitalising on Macro Timing: Launching out of a crisis (the post-financial crash era) and using industry stagnation to trigger massive, disruptive innovation.
19:52 — Flipping the Athlete Endorsement Model: The inside story of the Roger Federer partnership—turning a traditional, passive sponsorship into a genuine entrepreneurial investment.
21:30 — Scaling Globally Without Losing Your Soul: Inside the strategic decision to IPO, and why retaining majority voting control is crucial for playing the long game over hitting quarterly targets.
27:51 — The Cost of Delaying Category Expansion: David shares his biggest strategic regret—waiting too long to branch from footwear into apparel—and how category anchoring affects brand perception.
#entrepreneurshipbusinessowner #BrandBuilding #MarketingDisruption #businessofcreativity #CreativeBusiness #OnRunning #businessofcreativity

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35min
July 01, 2026 Building a Global Empire on Failure & Creativity | Sir James Dyson
How many times are you willing to fail before you finally succeed?

In this episode of The Business of Creativity Podcast, we sit down with one of the greatest inventors and entrepreneurs of our time: Sir James Dyson.

Best known for revolutionising the vacuum cleaner and building a global technology empire, Sir James Dyson shares the brutal, brilliant, and often chaotic reality of the creative process. From making 5,127 failed prototypes of his first vacuum to managing a multi-billion dollar company, he opens up about why he values frustration over expertise, how to protect your creative vision, and the true business behind groundbreaking innovation.

If you are an entrepreneur, creative, designer, or anyone trying to bring a new idea into the world, this masterclass in resilience is for you.

✨ Subscribe to the channel for more deep dives into the minds of top creative leaders!

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🕒 TIMESTAMPS
00:00 - Introduction to Sir James Dyson
02:15 - The 5,127 Failures: Building the first Dyson
07:40 - Why "Expertise" can kill innovation
12:30 - Navigating the business side of creativity
18:15 - How Dyson protects its wildest ideas
25:00 - Sir James Dyson’s advice to the next generation

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#JamesDyson #BusinessOfCreativity #Entrepreneurship #Innovation #DesignThinking #PodcastInterview

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45min
June 24, 2026 The Secret Behind Great Storytelling | Jane Rosenthal
In this episode of The Business of Creativity, Sir John Hegarty sits down with Jane Rosenthal, Oscar and Emmy-nominated producer, co-founder of the Tribeca Festival, and the creative force behind films including Meet the Parents, The Irishman and Bohemian Rhapsody.

Jane has spent decades bringing stories to life, but her most impactful project may not have been a film at all. In the aftermath of 9/11, she and Robert De Niro co-founded the Tribeca Festival to help rebuild lower Manhattan through culture, creativity and community.

This conversation explores the power of storytelling to shape industries, cities and societies. Jane shares lessons from producing some of Hollywood's biggest films, why authenticity matters more than data, how great creative partnerships are built on trust, and why AI should be viewed as a collaborator rather than a threat.

The discussion also dives into audience attention, mentorship, the future of entertainment, and why the most powerful stories are the ones that bring people together.

ABOUT THE SERIES
The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history.
Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries.

Learn more about The Business of Creativity at:
https://businessofcreativity.com

📩 New episodes weekly
👉 Subscribe for more conversations with the world's most creative business leaders
💬 Which insight from Gary changed how you think about business, creativity or AI?

#janerosenthal #storytelling #creativity #leadership #filmindustry #tribecafilmfestival #entrepreneurship #ai

CHAPTERS
00:00 Introduction: The Power of Storytelling
02:10 Growing Up Around Theatre & Creativity
03:37 Why Jane Chose Producing Over Acting
05:36 Her First Break in Entertainment
08:48 Lessons From Live Television & Sports
09:48 How Interesting Experiences Create Opportunity
11:06 Why Great Producers Follow Passion
13:06 Authenticity in the Age of Attention
15:19 How Jane Chooses Stories Worth Telling
16:50 AI, Technology & Creative Opportunity
19:02 Why AI Is Creating a New Creative Class
20:44 The Importance of Editing
22:46 Storytelling vs Audience Segmentation
24:18 Building a 35-Year Partnership with Robert De Niro
26:20 The Birth of Tribeca After 9/11
28:47 How Creativity Revitalised Lower Manhattan
29:54 Why Shared Experiences Matter
31:10 What Brands Can Learn From Entertainment
32:59 Why You Should Never Underestimate Your Audience
34:41 How Streaming Changed Storytelling
36:37 The Freedom of a Tight Brief
37:17 Why Constraints Create Better Ideas
37:47 Mentorship & Building Creative Communities
39:41 Optimism, Consolidation & The Future of Entertainment
46:00 Final Reflections

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48min
June 17, 2026 Why AI Won't Replace You (But Someone Using AI Might) | Gary Vaynerchuk
In this episode of The Business of Creativity, Sir John Hegarty sits down with Gary Vaynerchuk entrepreneur, investor, CEO of VaynerX, and one of the most influential voices in modern marketing.
From transforming his family's liquor store into one of America's first major e-commerce wine businesses to building a global agency network, Gary's career has been defined by one thing: seeing shifts in consumer behaviour before everyone else.
This conversation explores the mindset behind disruption, why outsiders often have the greatest advantage, and how creativity becomes commercially valuable when paired with execution. Gary shares lessons from spotting the rise of social media, building communities instead of audiences, and why many companies still fail to truly understand their customers.
The discussion also dives into AI, the future of creativity, the rise of analogue experiences, and why the people who thrive in the next decade won't be those who resist change — but those who learn to work alongside it.
ABOUT THE SERIES
The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history.
Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries.
Learn more about The Business of Creativity at:
https://businessofcreativity.com
📩 New episodes weekly
👉 Subscribe for more conversations with the world's most creative business leaders
💬 Which insight from Gary changed how you think about business, creativity or AI?
#garyvaynerchuk #garyvee #johnhegarty #marketing #entrepreneurship #ai #creativity #brandbuilding #innovation
CHAPTERS
00:00 Introduction: Gary Vaynerchuk's Creative Journey
01:47 From Liquor Store to Wine Pioneer
04:40 Creative Courage & Challenging Industry Norms
09:12 Seeing the Future of Social Media Early
12:27 Pattern Recognition & Spotting Paradigm Shifts
14:10 Building Movements, Not Just Brands
16:18 Why Most Companies Disrespect Their Customers
20:01 Dyson, Uber & The Value of Saving Time
24:38 How Gary Built VaynerMedia
29:00 Creativity, Execution & Opening Doors
30:33 Why Outsiders Have an Advantage
34:21 AI, Disruption & Reinventing Your Business
36:31 The Rise of Digital vs Analogue Experiences
38:07 Why Everyone Must Become a Maker
39:06 Creativity, Commercial Success & Execution
41:15 Optimism as a Creative Superpower
41:58 The Biggest Lie in Marketing
45:01 AI, Opportunity & The Future of Work
46:45 Final Thoughts

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48min
June 10, 2026 The Business of Creativity
The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact.
Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined.
In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business success.

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2min

FAQs about The Business of Creativity:

How many episodes does The Business of Creativity have?

The podcast currently has 9 episodes available.