From intelligent chatbots streamlining your workflow to ML algorithms supercharging your YouTube performance, this episode is a sample of the cutting-edge tech reshaping the creator landscape. Essential listening for forward-thinking creators, tech enthusiasts, and digital entrepreneurs ready to leverage AI for success.

Featuring groundbreaking insights from:

• Conor Eliot from Opus Clip: Exploring the most potent AI tool revolutionizing content creation
• Sean Kim, President at Kajabi: Unveiling a game-changing AI chatbot for creator scaling
• Zeev Farbman, CEO at Lightricks: Demystifying advanced editing tools for next-level content
• Charles Weill, Founder of Creator ML: Mastering YouTube optimization with machine learning

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Over the last 3 years we have interviewed some amazing guests on The Business of Creators podcast. As we reach the end of 2024, we have compiled a number of compilations with some of the best bits from our interviews.  

This one features exclusive interviews with:

• Iggy Azalea: Hip-hop icon turned creator economy trailblazer
  
  
• Megan Lightcap from Slow Ventures: Insider scoop on creator investments from Slow Ventures
  
  
• Alexis Nikole aka The Black Forager: Unearthing success in niche content
  
  
• Melvin Hedlund, Founder of Senior Studios: Revealing how top YouTubers monetize Minecraft
  
  

Learn how established artists pivot, investors spot talent, and niche creators thrive. Uncover the secrets behind authentic content and gaming empires.

Whether you're a budding influencer or curious about the creator economy, this episode is packed with insights you can't miss!

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

In this exclusive interview, Nolan Sykes, Editor-in-Chief of Donut Media, shares insights into the channel's journey, challenges, and exciting future. Discover how Donut is navigating industry changes, embracing new talent, and launching innovative products like Real Mechanic Scrub. Learn about the impact of recent departures, the importance of authenticity, and the future of automotive content creation.

Key Takeaways:

- Learn how Donut Media is adapting to industry shifts and the departure of key talent.
- Discover the channel's focus on informative content, personal connections, and relatable builds.
- Hear about the process of bringing in new talent like Tristan Kim and Stephanie Gutierrez.
- Get insights into the development and launch of Real Mechanic Scrub.
- Explore the channel's vision for the future, including live events and short-form content.
- Get Nolan's perspective on AI's impact on automotive content creation.

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

We dive into the future of Web3 with Harry Horsfall, CEO of Flight3, as he explores how blockchain technology is revolutionizing the creator economy. From Bitcoin's parallel with 1997's internet adoption to groundbreaking developments in NFTs and digital communities, discover why we're just at the beginning of the Web3 revolution and what it means for creators, brands, and entrepreneurs.

Key Takeaways:

• The shift from Web2 to Web3 enables creators to own their data and receive direct micropayments
• Major brands like Manchester United are already leveraging Web3 for fan engagement through digital collectibles
• UK regulatory frameworks need updating to balance consumer protection with innovation
• Flight3's recent Zebu Live event attracted 4,000 attendees from 40 countries, highlighting growing institutional interest
• Regulatory clarity, not technology, remains the primary barrier to mass adoption
• Community building remains crucial but requires authentic long-term engagement rather than short-term token sales

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Discover how young digital natives are revolutionizing corporate culture, marketing, and social activism through content creation and hear about ZCON, the groundbreaking conference where Gen Z content creators and Fortune 500 executives converge to reshape the future of business.

Ian speaks with Regina Harris, from Digital Brand Architects and Olivia Frary, Head of ZCON at UTA Next Gen, who share exclusive insights on Gen Z's unprecedented influence in corporate America. Learn why major brands are turning to teenage content creators for business strategy and how social media authenticity is becoming the new currency of success.

Key Takeaways:

• Why Gen Z creators are "content machines" and how their natural content creation differs from previous generations
• The evolution from "haul culture" to conscious consumption in social media marketing
• How teenage fan pages became training grounds for today's most influential marketers
• The power of digital activism and how Gen Z is making social movements more accessible
• Best practices for brands looking to partner authentically with young creators
• The future of corporate conferences and why diversity in leadership can't wait

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Mike Donoghue, CEO of Subtext, about the power of text message marketing for creators, influencers, and brands. Learn how SMS subscriptions are outperforming traditional social media and email marketing strategies.

Key Topics:

• SMS marketing vs social media algorithms
• Text message engagement rates (98% open rate!)
• Case study: Creator earning $500,000/year through SMS
• How music labels use text messaging for fan engagement
• Building an owned audience with SMS subscriptions

You'll discover:

• Why creators are switching to text message marketing
• How to monetize your audience with SMS subscriptions
• Techniques for creating high-value SMS content
• The future of creator-audience relationships

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

In an exclusive interview with paranormal investigation duo Sam and Colby, they discuss their journey from YouTube stars to big-screen filmmakers. Discover how these ghost-hunting content creators are pushing the boundaries of the creator economy and taking their audience on thrilling new adventures.

Key Insights

• Sam and Colby's new film "The Legends of the Paranormal" hits 350+ Cinemark theaters for a 7-day release
• Behind-the-scenes look at their creative process for YouTube videos and feature films
• Sneak peek at this year's Hell Week series - "something no other paranormal crew has ever done"
• How they're expanding their brand through merchandise deals with Zumiez and Hot Topic
• Balancing content creation with business ventures and fan experiences

In this eye-opening conversation, Sam and Colby share:

• The challenges of adapting their YouTube style for a theatrical release
• How they keep their annual Hell Week series fresh and exciting
• Their strategy for engaging fans beyond the screen through merchandise and experiences
• The benefits and challenges of being a creator duo
• Exciting plans for 2025 that will surprise their audience

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Join us as we dive deep into the incredible journey of Kit Chilvers and Iyrah Williams, the young British entrepreneurs behind Pubity Group. Discover how these two teens turned their passion for football memes into a global social media phenomenon reaching billions of views per month!

Key Topics:

• How Pubity Group started from humble beginnings in 2014
• Building a Gen Z-focused social publishing empire
• Partnering with major brands like Subway, GymShark, and Hinge
• The secret sauce: data-driven content strategy and community engagement
• Future plans for expansion in the US market

Learn from these social media masters about:

• Identifying trends and understanding algorithms
• Building engaged online communities
• Turning social media audiences into sustainable businesses
• Creating authentic branded content that resonates with Gen Z

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Join us as we dive deep into the groundbreaking $500 million acquisition of Influential by Publicis Groupe. Discover how this deal is reshaping the creator economy and influencer marketing landscape.

In this episode:

• The rise of Influential and its journey to becoming a leader in influencer marketing
• How data-driven approaches are transforming creator collaborations
• The future of the creator economy and its projected growth
• Insights on effective influencer marketing strategies for brands
• The role of AI in the evolving world of creator marketing

Key Takeaways:

• Learn why Publicis chose Influential and the strategic advantages of this partnership
• Understand the growing importance of measurable ROI in influencer campaigns
• Gain valuable advice for brands looking to leverage creator marketing effectively

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

OnlyFans creators are emerging as leaders in the adoption and integration of AI! These innovative content creators are leveraging AI to transform their operations, enhance audience engagement, and redefine the boundaries of personalized content delivery.

In the latest episode of the Business of Creators our guest is the founder and CEO of SuperCreator, a company at the forefront of developing AI tools for content creators. We'll explore how AI is transforming the way OnlyFans creators engage with their audiences, manage their content, and scale their businesses.

Here are 3 takeaways from the episode

1. AI-powered tools are emerging to help content creators manage and scale their one-on-one interactions with fans, potentially transforming how creators engage with their audience.

2. The creator economy is shifting towards more personalized, niche content experiences, with AI enabling creators to provide tailored interactions at scale.

3. Data shows that a small percentage of top fans (around 15%) often account for the majority of a creator's revenue (up to 80%), highlighting the importance of identifying and nurturing high-value relationships.

Whether you're a content creator, a tech enthusiast, or simply curious about the future of digital media, this episode offers valuable insights into how AI is reshaping the creator economy.

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.