By Ian Shepherd
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective m
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The podcast currently has 39 episodes available.
OnlyFans creators are emerging as leaders in the adoption and integration of AI! These innovative content creators are leveraging AI to transform their operations, enhance audience engagement, and redefine the boundaries of personalized content delivery.
In the latest episode of the Business of Creators our guest is the founder and CEO of SuperCreator, a company at the forefront of developing AI tools for content creators. We'll explore how AI is transforming the way OnlyFans creators engage with their audiences, manage their content, and scale their businesses.
Here are 3 takeaways from the episode
1. AI-powered tools are emerging to help content creators manage and scale their one-on-one interactions with fans, potentially transforming how creators engage with their audience.
2. The creator economy is shifting towards more personalized, niche content experiences, with AI enabling creators to provide tailored interactions at scale.
3. Data shows that a small percentage of top fans (around 15%) often account for the majority of a creator's revenue (up to 80%), highlighting the importance of identifying and nurturing high-value relationships.
Whether you're a content creator, a tech enthusiast, or simply curious about the future of digital media, this episode offers valuable insights into how AI is reshaping the creator economy.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
TheSoul Publishing is a digital media powerhouse you may not have heard of, but their content reaches billions across social media. In this episode, Victor Potrel, Senior Vice President of Partnerships and Creator Services, pulls back the curtain on how TheSoul has become one of the world's largest digital studios, with a staggering 2.5 billion subscribers.
We dive into the strategies behind TheSoul's meteoric rise including:
Victor also shares his journey from YouTube to Lego and finally to TheSoul, offering unique insights into the evolving digital landscape. Whether you're a content creator, marketer, or just curious about the future of digital media, this episode is packed with valuable insights you won't want to miss.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
In this episode of we sit down with Jordan Barclay, better known as EYstreem - a 21-year-old YouTube sensation who has amassed over 10 million subscribers. Jordan takes us on a fascinating journey through his career, from his early days as a young content creator balancing school and YouTube, to building a thriving media company with multiple channels and nearly 100 team members.
Jordan shares insights on:
Whether you're an aspiring creator or a seasoned entrepreneur, Jordan's story offers valuable lessons on turning passion into a sustainable business in the digital age.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
In this episode, we sit down with Lucy Guo, the innovative founder of Passes, a platform revolutionizing the creator economy. Lucy shares her insights on how Passes is empowering content creators to build sustainable businesses and forge deeper connections with their audiences. From the platform's unique focus on direct messaging to its expansion into college sports, Lucy offers a fascinating glimpse into the future of content monetization.
Three Key Takeaways:
Listen in as Lucy discusses Passes' partnerships with top athletes, upcoming features like their marketplace, and her vision for creating "unicorn creators" in the evolving digital landscape. Whether you're a content creator looking to monetize your passion or simply interested in the future of digital entrepreneurship, this episode offers valuable insights into the changing face of the creator economy.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
In this episode, we're joined by Josh Reader, CEO of CreatorCut, a company helping creators finance and produce bigger projects through fan investment. Josh shares his journey from traditional media at AMC Networks to the creator economy, and discusses how CreatorCut is empowering creators to own their intellectual property while unlocking the financial power of their fan communities.
Key takeaways from this episode:
Listen in as Josh shares insights on bridging traditional media and the creator economy, and his vision for empowering creators to take their content and careers to the next level.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
Get ready to level up your knowledge of the gaming industry's hottest trend - in-game content creation! Join us as we dive into the world of Overwolf, where passionate gamers are turning their modding skills into cold, hard cash.
In this latest episode we have not one but two guests. We welcome Shahar Sorek, CMO of Overwolf - the powerhouse platform revolutionizing user-generated content in gaming, and Sean Philip van Zyl, aka Garuga123 - the mod maestro behind some of Ark's most popular prehistoric additions. We discuss
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit our new website at electrify.video.
Please subscribe to this show for more interviews from industry leaders shaping the Creator Economy.
In the latest episode of the Business of Creators, Ian speaks with Iggy Azalea about crypto and the creator economy.
Iggy explains Dream Vault, her new crowdfunding platform. They also discuss the launch of her meme coin $MOTHER and the double edged sword of celebrities and crypto.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.
Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.
Alexis Nikole is taking the internet by storm with her unique blend of eco-friendly lifestyle content. The former social media manager turned full-time creator has amassed a huge following for her fun, educational videos showcasing her passion for foraging and cooking with wild ingredients.
From those humble beginnings, sharing photos of foraged greens and simple meals, Nikole's audience exploded when she started creating fun, educational videos on platforms like TikTok. Her secret sauce is blending education and entertainment.
After years of juggling her day job with her growing creator career, Alexis took the leap in 2022 to pursue content creation full-time.
And now she has ventured into products, with a collaboration with sustainable homecare brand Blueland. I spoke to Alexis about her journey and this new product launch.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.
Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.
The world famous Cannes Lions International Festival of Creativity recently announced LIONS Creators to accelerate the growth of the creator economy within the creative marketing mix. In this latest episode Ian is joined by Simon Cook, CEO of Cannes Lions, to discuss the initiative ahead of the show later this month.
We discuss the history of this 70 year old event, the rationale behind LIONS creators, and what to expect at the show. If you’ve always wondered what this event is about, or want to know exactly what they’re doing to connect brands with creators at this year's show and whether you should be attending, then take a listen!
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.
Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.
Check out the new Creator Chatbot that can capture email leads, offer promotions and recommend products to purchase.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.
In this latest episode Ian is joined by Sean Kim, President and Chief Product Officer at Kajabi, to discuss their brand new AI-powered chatbot called Creator.io.
Sean explains what this innovative tool offers creators, from increasing sales and engagement to providing 24/7 customer support. Sean also shares insights into how some creators are already leveraging Creator.io, as well as his vision for the future of AI in this space.
Whether you're an established creator or just starting out, this conversation will give you a glimpse into the game-changing potential of AI for scaling your business and connecting with your audience like never before.
Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.
The podcast currently has 39 episodes available.
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