Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part.

What you’ll hear:

How a video testimonial can help you overcome objections from patients

How to utilise the law of reciprocation when asking for testimonials

The best time to approach patients to provide a testimonial

Who should listen:

Dentists who want to build their patient base

Practice managers looking to create marketing materials for their practice

Eddie Crouch, Ian Redfearn, Paul Worskett and George Savva discuss the future of NHS dentistry. With the rollout of the reformed NHS England contract now less than a year away, we hosted a panel discussion to find out what they think it will mean for the profession.

What you’ll hear:

Highlights of the discussion including:

The pros and cons of prototypes A and B

The lessons learned so far from the reform programme

The implications of the contract rollout.

Who should listen:

Dentists with an NHS contract

Owners and practice managers of NHS practices

With experts claiming that we see up to 5000 adverts per day trying to get our attention and sell us something, word of mouth recommendation and digital recommendation have become more important than ever before. Chris Barrow shares his seven top tips for ensuring your patients recommend you.

What you’ll hear:

How to identify and understand who your target patients are

Why you should evaluate the language that you use in all your communications

The benefits of the whole team listening to the patient’s ‘back-story’.

 

Who should listen:

Practice managers and owners wanting to grow patient numbers

Anyone wanting to improve the patient experience

The full practice team.

Zoe Close discusses the benefits to your business and your patients of providing a dental plan in your practice. She also talks about the additional support that a plan provider can offer with regards to legislation and helping you to grow your business.

What you’ll hear:

How a dental plan can build patient loyalty

The benefits to patients when they become a plan member

The ways in which a plan provider can help you grow your practice.

Who should listen:

Private dentists who don’t offer a dental plan

NHS dentists considering moving to private

Practice managers who want a better understanding of dental plans and providers.

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could be doing to your business and how to address it.

What you’ll hear:

Examples of things you might be overlooking

The impact an unresolved issue can have on a patient

Advice on how to look at your practice as a patient would

The importance of involving the full team in taking responsibility for resolving issues.

 

Who should listen:

Practice managers and team leaders

Everyone involved in the patient journey.

Sarah Buxton shares her advice for ensuring that your staff rota adheres to the law. She explains the importance of clear contracts, how a rota should work in a dental practice and the dangers of the more informal agreements many dental practices have in place.

What you’ll hear:

The current law in respect of rest periods and breaks

The consequences of not adhering to the law

How an employer can protect themselves.

Who should listen:

Team members responsible for creating and managing team rotas

Practice Managers

Anyone with HR responsibility.

It is often said that you should have one eye on your exit from the moment you start up in business. In this podcast, Thomas Coates highlights some areas of best practice to ensure you are in the best position possible when you do come to sell your practice.

What you’ll hear:

Details of different business structures and the effect they can have on a sale

Issues that can make the process of selling a practice more difficult

How to ensure your practice is at its most attractive when it is time to sell.

Who should listen:

Practice owners considering selling their practice

New practice owners planning for the future.

The benefits to your business of updating your practice and improving your facilities can be huge. Sarah Jarvis talks through your refurbishment options and how to make your budget stretch further.

What you’ll hear:

The benefits associated with improving your practice facilities

Options for spreading the cost of refurbishments

Why spending less could cost you more in the long term.

Who should listen:

Practice owners wanting to grow patient numbers

Practice managers responsible for building refurbishments

Anyone considering selling their practice.

Dealing with price objections can be extremely challenging, especially when a patient is shopping around.  Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having to compromise on fees.

What you’ll hear:

The importance of showing empathy with patients who present cheaper options

Questions to establish if a quote really is ‘like for like’

How to promote your unique selling points.

 

Who should listen:

Dentists who offer specialist treatments and private treatments

Team members who present costs to patients.

Lisa shares her best practises on how to deal with complaints to prevent them from escalating. She discusses the importance of being prepared and how it is important to learn from any complaints you do receive to improve your practice procedures.

What you’ll hear: 

The role of the team in spotting and handling complaints

The importance of listening to and reacting to each complaint individually

How you can learn from a complaint

The benefits of following up a complaint with an invitation to talk it though.

Who should listen:

Managers responsible for team training

Anyone responsible for CQC compliance

All team members