UnMarketing Your Marketing With Alison Stratten
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing. This episode touches heavily on Branding and the idea of Unbranding (Alison's new book with 100 examples of brand stories and 100 brand lessons that can help businesses to brace themselves and grow their companies). So get ready to get out of the tactics and trenches for 20 minutes and think big picture with us for a bit.
Hint: Scroll down to see a video clip of Scott Stratten in a state of excitement similar to the photo that Mat captured.
For more awesome photos by Mat check out his Flickr account.
Episode 22 Mentioned Resources & Links
UnBooks - including newest oneWatch the UnPodcast and Scott Stratten's Keynotes
AI Attempt at Transcript
The transcript below is not 100% correct and I am willing to bet it is only 80-90% if that but we thought we would test it and see. In fact the AI thought there were only 2 hosts when there were actually 3 so yeah - consider it a test and nothing more!
Hey everybody Mat Siltala here alongside Dave Rohrer looking for coming to or giving you guys another one of these businesses digital podcast episodes and we have a special guest today Allison Stratten. Allison welcome.
Thank you. I'm very happy to be here. I'm so excited that I got to be a special guest but I think you might say that to all your guests.
Well anyone that wants to be a guest on our show is special you have special deal with Dave and I am feeling.
I think I'm up to the task so we'll see we'll see how it goes.
Awesome. So again we are excited. You know we've been talking a little bit about where we're going to go with this episode but we've been talking about just some of the books that you guys have. And I say you guys you and your husband Scott have put out. You have a new one coming out pretty soon so why don't you go ahead and kind of tell us a little bit about the new book that's coming out. Well we'll jump into what we're going to talk about today.
Sure. And so our new book is called branding and it's 100 branding lessons for the age of disruption which basically means we read and researched the really thousands of brand stories and distilled them to 100 brand stories and 100 brand lessons that we feel are different marketers and companies and entrepreneurs and employees can use to kind of brace themselves grow their companies in this world that we live in where everything's changing all the time. Internet and technology is kind of running on us and the world is moving so quickly and so how do you really set up your company or the company you work for or companies you work with for success when everything is kind of moving at the speed of light around the home business.
I love that. I mean you are ready. I have here I have your other books but you were sold me on this one. I just I love her. You know just trying to what you said you have a hundred different case studies and like that. That's awesome I can't wait to read it. I love I love the branding side of it. You know we know we do a lot of with branding in media and so that's something that's pretty fun. I can't wait to read it. And so I appreciate you coming in and chatting about this but something that you said that maybe we could dive into a little bit and let it go. You know one of the things that we were that day when I was young. Hi Dave. I'm here. We have Dave here. But one of the things that you know we were the direction with this podcast was marketing your marketing and so one of the things that you did say though is you know when your time when you're talking about the book was just how rapidly things are changing. And so you think about all the different ways that that marketing has been done. But you know I think about our industry and the search marketing industry how forever it was run by Google. KAYE It was you
