Kristie Painting, Country Manager of Pinterest Canada joins us this episode to discuss her transition from both buy and sell-side to tech platform. She also dives into the positioning of Pinterest and how the social platform approached eCommerce.

Aila gives us a fascinating insider perspective on how DTC brands like Mejuri, a homegrown runaway success in the jewellery sector, go to market and win. We discuss everything from content effective strategies to authenticity and touch on the power of data to transform product offerings and keep up with an attention anemic audience.

Karen Howe discusses the top trends at Cannes Lions and delves deeply into how powerful creative can profoundly impact the people who consume it. This lively discussion touches on everything from brand purpose and authenticity to delivering a ROE - a return on emotional investment.

Jed Schneiderman discusses the 3-stage process of effective media execution and explains how to leverage first party and third-party data to tap valuable insights. Schneiderman walks through the power of location-based advertising and touches on why it is well positioned to weather the privacy storm.

Sharon Bauer delves into the anticipated amendments that will be made to PIPEDA in Canada within the next 12-18 months and discusses the area of certifications as a means to demonstrate compliance with regulation. We explore the work being done at KPMG around Privacy by Design and weigh in on what the future might look like for responsible data management.

Laura Maurice and Alan Sifuentes discuss location based data and the transformation it has brought to the media industry. Our discussion touches on integrated dashboards as well as the need to get ahead of privacy regular with transparency and control.

Jon Mew discusses developments in the UK and the efforts made to address global supply chain issues like brand safety, fraud prevention and privacy policy. With the launch of the updated Transparency Consent Framework, Jon discusses the need for a balanced public message on the future of digital advertising.

Jeff Galad provides some insight into automated audio advertising insertions and the exciting developments available to brands through audio channels. We discuss the complexity of the medium and how the evolution of audio will make it easier to dynamically reach consumers while they are intimately engaged in theatre of the mind content.

Adam Padzik, Manager, Digital Marketing, shares a unique perspective as an essential B2B service provider sitting at the heart of the Direct Economy and its critical role in the evolving Direct Mail supply chain. Adam offers some insights into how DM links to digital initiatives and general innovation in the space of "delivery"

We take a deep dive on Artificial Intelligence with Saad Uddin who discusses the finer details of using data for advertising and beyond. Saad covers off the data evaluation process as well as some common misconceptions about how to use it effectively.