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Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only ... more
FAQs about The Business of Digital Podcast:How many episodes does The Business of Digital Podcast have?The podcast currently has 35 episodes available.
January 29, 2020The Business of Digital Episode 15 - The Township Demystifies Cannes Lions CreativeKaren Howe discusses the top trends at Cannes Lions and delves deeply into how powerful creative can profoundly impact the people who consume it. This lively discussion touches on everything from brand purpose and authenticity to delivering a ROE - a return on emotional investment....more35minPlay
December 10, 2019The Business of Digital: Episode 14 - EQ Works Discussion on the Power of Location DataJed Schneiderman discusses the 3-stage process of effective media execution and explains how to leverage first party and third-party data to tap valuable insights. Schneiderman walks through the power of location-based advertising and touches on why it is well positioned to weather the privacy storm....more26minPlay
November 20, 2019The Business of Digital: Episode 13 - KPMG Discussion on Certifications for Privacy by DesignSharon Bauer delves into the anticipated amendments that will be made to PIPEDA in Canada within the next 12-18 months and discusses the area of certifications as a means to demonstrate compliance with regulation. We explore the work being done at KPMG around Privacy by Design and weigh in on what the future might look like for responsible data management....more24minPlay
October 11, 2019The Business of Digital Episode 12 - Chameleon Digital Media & Adapt talk Location Based DataLaura Maurice and Alan Sifuentes discuss location based data and the transformation it has brought to the media industry. Our discussion touches on integrated dashboards as well as the need to get ahead of privacy regular with transparency and control....more23minPlay
August 28, 2019The Business of Digital Episode 11 - IAB UK Discusses Addressing Global Supply Chain IssuesJon Mew discusses developments in the UK and the efforts made to address global supply chain issues like brand safety, fraud prevention and privacy policy. With the launch of the updated Transparency Consent Framework, Jon discusses the need for a balanced public message on the future of digital advertising....more19minPlay
March 01, 2019The Business of Digital Episode 10 - Cracking Automated Audio AdvertisingJeff Galad provides some insight into automated audio advertising insertions and the exciting developments available to brands through audio channels. We discuss the complexity of the medium and how the evolution of audio will make it easier to dynamically reach consumers while they are intimately engaged in theatre of the mind content....more26minPlay
January 31, 2019The Business of Digital Episode 9 - Delivering in the Direct Economy AgeAdam Padzik, Manager, Digital Marketing, shares a unique perspective as an essential B2B service provider sitting at the heart of the Direct Economy and its critical role in the evolving Direct Mail supply chain. Adam offers some insights into how DM links to digital initiatives and general innovation in the space of "delivery"...more26minPlay
August 09, 2018The Business of Digital Episode 7 - Getting Real about Artificial IntelligenceWe take a deep dive on Artificial Intelligence with Saad Uddin who discusses the finer details of using data for advertising and beyond. Saad covers off the data evaluation process as well as some common misconceptions about how to use it effectively....more27minPlay
August 09, 2018The Business of Digital Episode 8 - Power of Local Journalism & how Brands Connect through CommunityColin Vo discusses the importance of local media and its impact on journalism. We explore the grassroots approach of going hyper local to allow brands to connect with their audiences. Our discussion takes us through the incredible opportunities that exist in deeper community presence....more25minPlay
June 01, 2018The Business of Digital: Episode 6 - Millennials, Media Trends and Authenticity with Paul BriggsPaul Briggs shares insights on a new eMarketer study to be released June 2018 about Millennials and explains how they are driving marketing trends forward. This discussion touches on everything from millennial media usage, the Direct to Consumer brand economy and the perils of the quest to be cool. We also touch on Blockchain and where it stands in 2018....more27minPlay
FAQs about The Business of Digital Podcast:How many episodes does The Business of Digital Podcast have?The podcast currently has 35 episodes available.