"There's so little connection between how creative a firm is and how successful they are as a business. If anything, there might be an inverse relationship." – David C. Baker

In this 43rd episode of the RevThinking podcast, well-known author and speaker David C. Baker on "The Business of Expertise" and more.

As David says, "Entrepreneurial expert firms don’t often fail because their work isn’t good enough. It nearly always is. No, they struggle because of the quality of their business decisions."