https://serve.castfire.com/audio/7536189/7536189_2025-07-23-020529.64kmono.mp3
Push play for the radio edit above. The extended version is below.
https://serve.castfire.com/audio/7536190/7536190_2025-07-23-024430.64kmono.mp3
Many Chicagoans remember Emily Hurd. She, her voice and her piano, with occasional accompaniment, played many Chicago clubs: Space, Schubas, Martyrs, and the Old Town School of Music, among them. She played elsewhere nationally and internationally, too, getting rave reviews. How about this praise from the New York Times?
“She sits at the piano, lips to microphone, boot to pedal, and speaks her mind — in song. I became an instant fan.” ––Val Haller, New York Times
She is a prolific songwriter — now finishing her 20th album — combining soul, folk, blues, and rock, and her songs have been finalists in several international songwriting competitions. Paul Zollo of American Songwriter says that she writes “albums to fall into and swim in forever.” Her songs have been featured on television’s NCIS, 90210, The Good Wife, Melrose Place, and Life Unexpected.
Her music career was going great.
But her life changed in 2013. Her dad died unexpectedly of a heart attack. Emily, an only child raised in Rockford, decided to pack up and move home to be closer to her mother. And then, as she tells WGN’s Steve Alexander in the audio clips above, “I thought I would do something really crazy with my grief energy.” She bought a 100-year old building in an area of Rockford that didn’t have much else going on and decided to turn it into a restaurant which would be a community gathering place and music venue.
Even though she loves working with her hands, working with wood, the old building became somewhat of a money pit. As she was pulling up flooring, she hit asbestos. An abatement company said it would cost nearly $100,000 to clean it up. Emily didn’t have the money so she did what musicians have done for eons: She did a Kickstarter campaign, offering various rewards for different levels of donations. It worked. The community covered not only the cost of the asbestos but a little extra.
The community also pitched in physically when they saw the dumpster out front filling up with debris from the renovation, which Emily was doing while she was pregnant. Not recommended, she adds.
The rebirth of the building took some three years, but the end result is a beautiful, wood-dominated interior (much of it repurposed) with a small stage where local artists regularly play.
Part of The Norwegian’s interior, including the tribute wall where blocks of wood contain names of community members who donated to a Kickstarter to resolve an asbestos problem during renovation. (Bartman photography)
As she explains in the extended version audio clip above, the restaurant became something far different than what she had intended. Instead of just being an outlet for her grief, it became what the community and her team, now numbering 32, needed.
Which, it turns out, is what she needed.
“The place is running on generosity and the generosity makes you feel like it’s all just magically happening all the time.”
Something else happened to Emily during all this. She married and now has two children.
By the way, the name, The Norwegian? Emily did her Ancestry.com and found she is Swedish, but zero percent Norwegian. “I just wanted it to be ‘The Something,'” and with her husband, Mark Christensen, being Norwegian, “The Norwegian just kind of stuck.” To earn some Norse cred, Emily took lessons in Minnesota on how to make lefse. How about lutefisk? Yes, but just once a year during a big winter carnival in the parking lot where, among the activities, there’s a herring toss. Seriously.
It’s all happening at The Norwegian in Rockford, where Emily continues to make music. Oh, and about her mother? “She’s here all the time. We’re always asking her, ‘Mom, we ran out of herring, can you run?’ You know, it really never ends, even though you’ve hit adulthood yourself.”
The Norwegian, at 1402 North Main Street in Rockford, is open 7:30 a.m. to 1:30 p.m. Wednesday-Sunday, with dinner served from 5 p.m. to 9 p.m. Thursday, Friday, and Saturday .
The Business of Food with Steve Alexander is heard at 7:38 am on Monday and Friday, 6:38 am on Tuesday, Wednesday, and Thursday, and at 12:45 pm each weekday on WGN Radio.
Recent Posts
The Business of Food with Steve Alexander
Mr. Fizz Friday for August 8, 2025
.cls-4{fill:#000;}
The Butter Cow and Pickle Ball at the Illinois State Fair, and the Logan Square Restaurant and Beer Crawl
.cls-4{fill:#000;}
RFK Jr.’s suggestion for handling bird flu has ruffled feathers
.cls-4{fill:#000;}
Just what are ultra-processed foods?
.cls-4{fill:#000;}
Emily Hurd and The Norwegian
.cls-4{fill:#000;}
Click for more