The Business of Health

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Is shifting your focus from GETTING to GIVING the most profitable way to do business?

Is giving value in advance of ASKING for anything the best way to demonstrate and prove to your audience that you actually CAN help them - and that buying from you is a safe decision?

Bob Burg - author of the AMAZING book The Go-Giver - says yes, and I agree. Bob shares his unique philosophy on business and the culture of always putting service and value FIRST...

Proving that you can be someone who helps, serves, leads with your best foot forward, has an audience of people that love you for what you do AND become hugely profitable in the process!

We spoke about:

- How to use the five laws of stratospheric success in your online wellness business to GIVE and RECEIVE on a larger scale

- The difference between price and value – and how to make something that people feel great about exchanging their money for

- Becoming more influential by considering other people's interests first

- Why a go-giver is the MOST SUCCESSFUL type of businessperson – ever

- How you can constantly and consistently deliver exceptional value – and rely on this strategy as the most profitable strategy ever

- Why the best sales, marketing and business skills in the world don't count for much if you don't also bring your true, authentic self

- Homework from Bob Burg to become a better Go-Giver!

Hosted by David White of thedavidwhite.com

WEBINAR ALERT!

Next week we're going LIVE with another Marketing Masterclass where you & I will be working TOGETHER to craft your very own High-Ticket Coaching Program.

If we can SPEED UP the process for you to get your audience results, the value of your coaching goes up exponentially.

The fastest way to grow your biz is with a framework you can use to help your clients get those results WITHOUT increasing the amount of 'work' you need to do. A High-Ticket Coaching Program is how we do that. Registration details & the schedule are here.

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Today's guest is Harvard-trained psychiatrist, author, lecturer and researcher Dr Srini Pillay, talking about one of my favourite topics of all time:

The brain and how it makes you a BETTER entrepreneur.

Specifically, we're going to be covering the premise of his book Tinker, Dabble, Doodle, Try: how allowing your brain to UNFOCUS actually helps you achieve your goals faster.

That's especially significant for an entrepreneur because a lot of the time, we approach things using the 'brute force' method:

We focus and we dedicate long hours to our study and our goals and working on our businesses…

But that's not always the RIGHT way.

We're covering:

- The story about how Dr Pillay discovered the power of 'unfocus' at medical school when he was working really hard, but grades were slipping and studying more wasn't the right answer

- If your brain isn't focussed - especially on your work and your business – is it doing NOTHING useful at all?

- What is the Default Mode Network, and how does it unlock the power of your brain?

- Using your mental power to be a more effective, creative and intelligent entrepreneur and see more opportunities

- Can unfocus give you greater self-awareness?

- How do you activate the unfocussed circuits in the brain…

- And does this make you LESS productive because you're taking time away from work, or more productive because your brain works better when you come back to work?

- What to do if you try to focus but find yourself easily distracted and challenged by staying on task

- Positive constructive daydreaming: you should be doing this every single day to achieve your goals faster

- Did you know that doodling can increase your memory by 29%?

- Psychological Halloweenism: How to increase your self-identity and become a more capable person as you tackle challenges in your biz

- Recognising signs and symptoms of when you are overusing the focus circuits in your brain and need a break

- Essential Depression: The condition that Dr Pillay thinks is occurring on an epidemic level – and how to prevent this in your own life

- When being a hyper-rational and action-oriented person can sometimes hurt you

- A discussion about the part of the brain that makes us self-conscious and get in our own way and how to deal with this

- Removing the limitations and negative head-noise we burden ourselves with

- As someone who has an incredible ability to explain and teach incredibly complex topics, how can we learn from Dr Pillay's communication style?

- Why the notion of 'entertaining possibility' is one of the great secrets to achieving goals we're not sure we are capable of hitting

- Developing a growth mindset by examining and 'tagging' information that comes into your brain

- The truth about motivation and how to fuel your desires for a successful business

Hosted by David White of thedavidwhite.com

WEBINAR ALERT!

Next week we're going LIVE with another Marketing Masterclass where I'll be teaching you how to get clients...

But not just any clients: Clients who are HAPPY to work with you and pay what you're REALLY worth. Registration details are here.

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What does your marketing actually FEEL like when you communicate to your audience?

You might not have ever thought like this before, but as an expert who knows things your audience is DESPERATE to learn...

You have a great power to make people feel inspired, confident, capable and hopeful...

OR - if we're not careful - we can make our audience feel alone, anxious, or like there's something wrong with them.

Today on the podcast we're working through three simple changes to make with your marketing - no matter if it's on a podcast or YouTube video, in emails or on social media...

To make your audience FEEL better, regardless of whether they purchase from you or not.

Fun fact: When you make your people feel good with your communication, they're at least a billion times more likely to purchase from you than if you make them feel BAD.

Hosted by David White of thedavidwhite.com

WEBINAR ALERT!

Next week we're going LIVE with another Marketing Masterclass where I'll walk be teaching how to get yourself some CLIENTS.

If you'd feel better going into 2020 with five or ten more people who are happy to pay you what you're ACTUALLY worth, then let's get to work and finish this year on a high note. Registration details & the schedule are here.

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Mindset is EVERYTHING for a biz owner and entrepreneur like yourself - period.

It's what allows you to take massive action, demonstrate incredible & magnetic confidence and builds trust when your audience hears you speak to them.

Cyndi Walter, certified Mindset Coach, joins us on the show today to share some of the most important strategies you can use to upgrade what's going on in your mind...

Which will help you achieve your TRUE potential.

Plus, Cyndi is one of us - a wellness coach who has over 40,000 customers...

That's not a typo. Forty thousand customers. Mindset is a big deal.

We're covering:

- How much does mindset REALLY impact you as an entrepreneur or business owner?

- What does the word 'Mindset' actually refer to, and how can we determine what ours is actually like?

- Self-diagnosing your own mindset and examining your own beliefs

- Some common things that people with a bad mindset say and do (pay close attention if you find yourself agreeing with any of these!)

- The story about how Cyndi discovered mindset coaching and integrated this practice into her life

- How does your audience's psychology and attitude affect their ability to achieve their own health and wellness goals – and how can you be a better coach for them?

- MONEY: How your thoughts and beliefs around this are like a crystal ball into your future success (and how to change them)

- How to protect your mindset and beliefs when you're around people who see the world as a more negative place than you do

- If you are the average of the five people you spend the most time around, where do you go to get five REALLY evolved, mentally strong people to spend your time with?

- Practical strategies to upgrade your mind: What works best? Repetition? Journaling? An accountability partner?

- Self-awareness and how to rewrite your own beliefs and habits

- Cyndi's CRAZY "Daily Method of Operation" schedule (and some immediate modelling that you should do as homework over the next 30 days)

- The Circle of Growth and Deception: how to make change STICK with your habits and routines

- Building momentum with consistency: one of the most important skills an entrepreneur can focus on

- "Don't do for ONE what you can't do for a THOUSAND" – one of the most important pieces of business advice you'll ever hear

- Achieving a level 10/10 level of self-confidence and certainty – why this matters (and how to tread the line between building belief in yourself and taking imperfect action before you're ready)

- Some strategies to turn around your day when things are going bad

- Anxiety: Why this is sometimes kinda normal (and not always bad) for an entrepreneur - and how to deal with feeling anxious

- Managing fear when you're doing challenging scary work that you're not comfortable with yet!

- Should you give up trying to control EVERYTHING in your life and your business?

Hosted by David White of thedavidwhite.com

WEBINAR ALERT!

Next week we're going LIVE with another Marketing Masterclass to cover the "Customer Journey" and examine the process to turning complete strangers online (who *should* become a customer/client of yours)...

Into happy buyers who LOVE YOU for helping them achieve their goals! Registration details are here.

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Every now and again we meet a mentor who changes everything, and our lives are never the same because of what they taught us.

Andy Jenkins was that mentor for me many times over with his work in the world of marketing and online business - and two weeks ago he passed away.

Today on the podcast I want to give a shout-out to this incredible man and what he's achieved, and give some top takeaways that I've learnt from being a student and customer of his.

Hosted by David White of thedavidwhite.com

WEBINAR ALERT!

Next week we're going LIVE with another Marketing Masterclass to cover the "Customer Journey" and examine the process to turning complete strangers online (who *should* become a customer/client of yours)...

How do we turn them into happy buyers who LOVE YOU for helping them achieve their goals? Registration details are here.

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Are there some easy-to-implement tasks or changes you could make to your business - TODAY - to be making more money and building your income?

You betcha there are! Ashley Sauvé of That Clean Life is here to share five things we can ALL get done in the next 24 hours to hit our biz goals faster...

(Some of them are HUGE but common mistakes, some are so obvious you won't believe nobody has ever told you about them before)

As the Customer Success Lead for an online software for nutritionists, Ashley has her ear to the ground when she's working with health practitioners building their businesses.

We're covering:

- A note about Friendly Marketing: Why your communication with your audience isn't supposed to be all logic, features & benefits and cold, hard facts

- What do you do when your audience AREN'T going to take immediate action on the things you teach them to improve their health?

- How to cultivate passion & interest in the business and marketing world

- ARE YOU CHARGING WHAT YOU ACTUALLY WORK? The first thing to change about your business if you're working with 1:1 clients

- The calculation happening inside every potential client or customer's mind about your offer that's figuring out "Is this expert's offer REALLY worth it to me?"

- CHANGE THIS: Why an expensive coaching offer or product doesn't mean you need to deliver MORE content MORE quickly!

- A case study from Ashley's coaching client about why simplicity means huge value

- How much time – seriously – should you be spending on the marketing & building of your business?

- The importance of PRODUCING with the work and hours that you spend on your business!

- The trait of Ashley and That Clean Life's most successful entrepreneur health coach clients

- What should your website look like, what needs to go on there, and how do you build it?

- Calls-To-Action: Why these need to go EVERYWHERE on your website (and a few classic example of how That Clean Life are doing this perfectly!)

- How to give your clients a world-class experience with your service

Check out That Clean Life at thatcleanlife.com

Hosted by David White of thedavidwhite.com

***WEBINAR ALERT!***

Next week I'll be hosting a LIVE and FREE web class called "The Millionaire Marketing Formula" where we'll be breaking down the core elements of a successful online business…

And reverse-engineer them into a blueprint & strategy you can use to turn your expertise into a profitable & successful online biz. Registration details are here!

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Your audience is incredibly and seriously skeptical...

But it's not your fault.

See, you are not the only person 'doing marketing' to people who need your help!

There are other 'experts' and businesses out there who are trying to grab attention by using hype, unbelievable claims and promises that sound too good to be true...

It happens to YOUR AUDIENCE, it happens to ME, and it's happening to YOU, too.

It colours and tarnishes our perception of everything that we see - because in a world where 90% of marketing is propaganda and rubbish...

We become skeptical. BUT there are three things you can do to overcome this challenge in your business:

1. Educate (So your promises have merit)

2. Dont' Put Yourself On A Pedestal (nobody believes the person who tells the world why they are a guru)

3. Make A Damaging Admission (how refreshing is it when someone FINALLY tells you how it is without skirting around the truth?)

Hosted by David White of thedavidwhite.com

***WEBINAR ALERT!***

Next week I'll be hosting a LIVE and FREE web class called "The Millionaire Marketing Formula" where we'll be breaking down the core elements of a successful online business…

And reverse-engineer them into a blueprint & strategy you can use to turn your expertise into a profitable & successful online biz. Registration details are here!

Vito Lafata, long-time friend of the show and No-BS Business Coach for wellness & health experts is BACK!

Today we're doing a deep-dive look at the fundamentals and structure required to scale your expertise from the 1:1 world so you can earn more by serving more with the inter-webs.

Vito has a long history of being a dedicated student and practitioner of marketing - having studied under (and run campaigns for) some of the finest minds in the world in the health & business niches.

We're covering:

• Who better than a new father to share with us some insight onto how to juggle your business with other priorities in your life?
• Should the fact that life is short make any difference on how you approach building your business and becoming a successful entrepreneur?
• Generally speaking, where's the one area of business vision where most health entrepreneurs lack?
• A real-world case study of why you need to have extreme clarity on your audience, message and method
• The reason why you need to have a vision for your DREAM BUSINESS before you decide *what* it's gonna look like
• (And why a part of that vision must include work that's FUN and EASY – relatively – for you to do)
• … PLUS, the importance of managing your VISION with work that's IMPORTANT to build that business and gets outside of your comfort zone
• A lesson from Vito's father about taking responsibility for YOUR BUSINESS
• Message & Method: How to determine & identify your process that delivers results and transformation consistently and repeatedly
• Why a PROCESS allows you to charge top dollar – and if you don't have one, you're a low-dollar commodity
• Where the perceived, intrinsic value of your offer (product, program, service) REALLY lives
• How to take 'interested prospects' from being curious about your product/service to viewing you as an expert authority who they WANT to purchase from
• "The Cash Flow Signature Offer": What this means and how to package your expertise together (GENIUS Strategy Alert, by the way)
• The Four C's of an incredible transformation product/service hybrid

RESOURCES:

Vito has put together an "Online Startup Blueprint" that you he wants you to have ON THE HOUSE! You can download it for free on this page…

You can check out more information about Vito's Visionary Planner here…

And information about Vision In The Vineyards is at this site!

Hosted by David White of thedavidwhite.com

Sometimes in business (and in life) depressing and challenging stuff is gonna happen to us.

It's unavoidable - and that's ok. Happened to me last week, in fact (hence why there was no episode uploaded onto this show).

What's not ok is for us to enter those obstacles, frustrations and struggles UNPREPARED.

To keep my mind busy while I was taking some time away, I read like a mad thing. I probably ploughed through 11 books - some were good and some were terrible...

And I picked up some ideas & concepts that anyone who is struggling in business can lean on to get through the hard times. We're covering:

- Why psychology says you need to take a TIME OUT before you respond to challenges so you can move forward faster

- How to fill your mind with this belief: If One Person Can Achieve It, So Can Many, So Can I

- Building your Career Capital skills that allow you to achieve faster

- How to find the answers to all your problems WITHIN

Hosted by David White of thedavidwhite.com

Are there some indisputable principles or 'rules' of life that might make you a better person AND help you grow your business faster?

I think yes - there's ALWAYS something to be gained from thinking about the rules you'll live your life as a business owner...

Whether you agree or disagree with me on any points or have other principles for yourself that you believe in, make sure to write YOUR life rules down - and write them down often.

1. NEVER Give Anyone A *Good Reason* To Not Like You

2. A 7-Figure Income Needs A 7-Figure Lifestyle

3. EVERY Week Must Have An Agenda

4. Reduce Transitions In Your Day

5. Say What Needs To Be Said (Especially When You Don't Want To)

6. Don't Make Work Uncomfortable

Hosted by David White of thedavidwhite.com