*SPECIAL EPISODE!*

After this week's interview with Vince Delmonte, I felt that there was so much content and takeaway action-steps, best practices and methods to creating high-quality, engaging YouTube content..

And ideas around what you REALLY should be doing to build your business...

That we just didn't have enough time to cover. Those who reach the highest levels of success on YouTube like Vince pay real attention to the details of that platform, and it's BECAUSE of that level of attention that they reach the heights they do. 

To ensure that you don't miss out, I'm sharing the top 9 takeaways that I saw from researching Vince's channel that you can model, adopt and use as your own in your pursuits to building a huge YouTube audience!

As always, if you've enjoyed this episode do this show a quick favour and leave us a rating and review on iTunes - extra karma and good luck for those who do!

Hosted by David White of thedavidwhite.com

One of the most popular and successful YouTube health experts around, Vince Delmonte, shares his expertise and wisdom around how to build a business based on service and goodwill with YouTube. 

If you're interested in using video in your business, there is SO MUCH to learn from watching Vince and modelling his best practices. And, luckily, the truth is that you DON'T need hundreds of thousands of followers to become profitable and successful. 

If you're wondering where you should start, we talk about that. If you're wondering how to get your videos watched, we cover that. If you're wondering whether you should make short videos (because everyone's attention span is 'so short' these days), we hit that too!

You'll learn:

• The mindset of a great leader and how to become a more influential force upon your audience’s lives
• Why you shouldn’t be concerned with getting more subscribers or followers UNTIL you get clarity on your business model and how you’ll serve your audience
• Why it’s important to have focus on the operational side of your business, rather than attempt to compare yourself to someone else in your field
• Getting your audience to see, understand and believe what YOU believe about health as the foundation of your marketing
• Why it’s a MYTH that you need to make shorter videos – and proven by science!
• Why the last minute of the video can be the most profitable – and what you should say in that precious time

If you want to see more of Vince, he's most active on The Facebooks, The Instagrams and (of course) The Youtubes. 

Hosted by David White of thedavidwhite.com

I've got a confession to make! Earlier this week I was checking out some of the websites of my email subscribers... 

And one thing I noticed as a common trend was well-written "About" pages sharing your credentials, certifications and qualifications, but - and if I'm honest here - not enough of what's even MORE important...

Your content - delivered consistently, and put right in front of your audience on your site! And I know why that is - three totally valid reason:

1. It takes time to create, which is mentally hard when you don't have tens of thousands of followers. I get it. 

2. Sometimes you don't *want* to give your hard-earned, most useful tools and strategies away for free. I get that, too. 

3. Mental blocks. What the heck are you supposed to write about? This one was the main reason why I wasn't more consistent back in the day of running my own health business. 

So let's solve all that now - grab your pen and paper because I'm sharing a four-step method that you can use to put together an entire content calendar for the entire year for yourself!

Because NOTHING tells your audience "I can help you get what you want, you should trust me and become a customer or client" than by GIVING them something that actually helps them in advance of making an offer. 

Hosted by David White of thedavidwhite.com

Rachel Guy - The Athletic Fox - joins us for a fascinating investigation into the importance in business (ESPECIALLY when you're sharing health info) on having great empathy and understanding for your audience. 

Rachel has grown into a huge online thought leader and expert in the area of women's health since launching her Athletic Fox Blueprint in 2014, and joins us to talk about...

- How to get your head around transitioning from working 1:1 with your patients & clients to creating 'one-size-fits-all' programs and product (yes, they CAN be done and done well!)

- Why the perfectionist's lie is that it's a requirement to have your business & systems set up and running perfectly BEFORE you can start sharing your message online

- The awareness Rachel ALWAYS had for her clients & customers of what their journey was like, and how you must create solutions for them that are accessible and enjoyable

- How to 'upgrade' your language to improve on your skills, self-belief, engagement and ability to learn and progress in business

You can (hint: you 'should) check out Rachel's new project, The Catalyst Method, and how she's marketing and promoting it at thecatalystmethod.com

Hosted by David White of thedavidwhite.com

What do the most successful & famous health experts online become known for - and what helps them build their audience?

What's the 'main thing' that keeps people interested in their business, and following their message?

The free content that you produce to enhance your audience's lives - through blogging, podcasting and/or making videos - builds your name...

NOT your promotions, products, launches, webinars, seminars, masterminds, or events. 

How do you become world-class at your chosen skill - writing, speaking or making videos - and allow that to be your pathway to building a huge online wellness business?

1. Know - with great certainty - all the factors involved in the skill you're trying to master

2. Review yourself and give critical feedback

3. Teach others what you're learning for greater clarity

It's through the act of TEACHING, GIVING and ENGAGING that we become known. Let it be important to you to be great at delivering your message, no matter what your medium.

Hosted by David White of thedavidwhite.com

Sean Croxton, host of The Quote of the Day Show and creator of Underground Wellness, joins us to drop HUGE truth bombs about the psychology of business, entrepreneurship, and generosity. 

Sean's philosophy has ALWAYS been that the foundation of a business is the mind that builds it - and it's been through service, seeking to help others and GIVING that he's found such success online. 

You'll hear Sean's story in a way you probably haven't heard before, and what's shaped HIS mind as a leader in our field, and what he thinks are the most important mindsets for health entrepreneurs and business owners. 

We also spoke about:

- The importance of listening to your OWN intuition and wisdom in delivering your greatest service as a business owner

- How Sean learnt about generosity and the importance of giving - and how that led to some of the most successful product launches and promotions in the online health space

- How to answer that gnawing feeling when you have a creative urge to do something greater with your professional career and take action in spite of fear

- Why you should use modelling in your business to find other successful experts who you can learn from

- Coping when you know that it’s time to ‘destroy’ who you are to allow yourself to grow into who you can be

Hosted by David White of thedavidwhite.com

Jon Goodman, founder of The PT Development Centre, joins us to talk about the two main pillars of business as he sees it:

Be able to deliver exceptional service, results and value to your audience - and make sure that people know that you have it. 

We also discuss...

- Whether or not you should do paid advertising & marketing,

- Why you shouldn't "Launch" your blog, podcast or YouTube channel in the traditional hyped-up manner, and...

- Why you should read AT LEAST one book about marketing & business for every book you read about health & wellness

You can find John at theptdc.com and on Facebook at The PTDC. 

Hosted by David White of thedavidwhite.com

Few industries are populated by experts who pride themselves on development, education, education and self-improvement like the wellness world...

Which means we have an abundance of leaders who are creative problem-solvers for many different areas of health, but for an ONLINE business you must choose one area, topic and audience and serve them exclusively. 

How do you do that?

Try asking these questions...

- What do you ENJOY talking about, learning and studying?

- Does your audience 'qualify' as one that you can build a business serving?

- What's the HIGHEST and BEST use for your expertise?

Hosted by David White of thedavidwhite.com

You may never have heard the name Michael Fishman before, but behind the scenes of the online health world he's renowned for mentoring some of the biggest & most successful brands. 

Michael joins us this week to discuss his "Drivers of Desire" concept - or 'How to know what people want to buy, and how to tell 'em you've got it". 

WOW, did we cover a lot more in this episode! We also spoke about:

- Why compassion in your marketing is supposed to make your audience feel UNDERSTOOD, not just 'understand you'

- How to make your messaging more believable, credible and easier for your audience to act upon to creating lasting change for their lives & health

- Why it's important to speak your audience's language rather than use medical or technical jargon - and how DOING THAT helps your audience overcome their feelings of insufficiency

Hosted by David White of thedavidwhite.com

Over 40% of an average person's actions are HABITUAL, rather than deliberate or conscious. 

Shifting your audience's behaviour by teaching them keystone habits - which are the keys to unlocking the doorway to greater change - is one of the most important skills experts can have. 

Tony Robbins does it by telling you to 'get in a beautiful state'. Dr John Demartini does it by teaching gratitude. For Mel Robbins it's the 5 Second Rule, for Jen Sincero it's to Love Yourself, for Dr Daniel Amen it's Brain Envy.

How do YOU teach Keystone Habits, then?

I've got three big ideas for you to use in your marketing and communication:

1. Identify the keystone habit that YOUR audience needs

2. Find the emotional platform for the habit to take root

3. Give your audience 'triggers' to start the 'habit process'

Hosted by David White of thedavidwhite.com