Metaverse: Transforming sales of innovations that requires explanations for small companies using EAP® Abutments as an example - Oral Health Group" explores the metaverse's potential to revolutionize various sectors, with a specific focus on its application within dentistry and the sales of specialized products like EAP® Abutments. It begins by defining the metaverse and outlining its technical foundations, including VR, AR, blockchain, 5G, and AI. The text then discusses the metaverse's diverse applications in education, entertainment, economy, social interaction, and the workplace, while also addressing significant challenges and risks such as data privacy, regulation, and potential social impacts. A substantial portion of the article is dedicated to how the metaverse can benefit dentistry, detailing its uses in virtual training, patient education, teledentistry, and the optimization of treatment concepts. Finally, the article examines how the metaverse facilitates the distribution of complex products through virtual showrooms, interactive advice, and gamified sales experiences, concluding with a comprehensive pros and cons analysis of this evolving technology.