The Business Of Marketing

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion.

Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.

Conversation points:

• Tips to improve podcast reach and audience engagement
• Benefits of networking with other podcasters
• Editing techniques for podcast spacing
• Podcast formats and effective interviewing techniques
• Platforms for advertising podcasts and turning guests into prospective clients
• Editing content and the importance of a website for SEO
• Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.

Gini gives additional insight into marketing, public relations, digital media, and the PESO model.

Conversation points:

• PR vs Marketing - Is there a difference in a digital landscape?
• Proving PR and Marketing efforts in the bottom line
• Video and Podcasting - Strong digital comms tools for businesses
• How digital media has changed PR
• The PESO Model to fuel brand reputation

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies.

Darrell gives additional insight into marketing, sales, and business strategies.

Conversation points:

• The concept of “full-service” marketing agencies
• Growth Marketing as a service niche
• Interesting Marketing Strategies
• Small businesses becoming more digital and automated
• Local marketing and its difference from corporate/global marketing

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.

Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.

Conversation points:

• Levels of Enterprise Video Platforms
• When to advance to the next level
• Every company a media company: Success examples
• Polished vs Quick but Effective is there a place for both for large enterprises?
• Remote Production - What have you seen in terms of its use? 

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast-listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development.

Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value.

Conversation points:

• How has your generosity in educating your audience translated into business value?
• From a content marketing and web development standpoint - what do you say when you see a website, that is still more “brochure” than “content”?
• Can you talk to us for a moment about the difference and perhaps some of the misunderstandings that some companies may have about the difference regarding web design and web development?
• From your very expert opinion Andy, which would you rather have a website that wins artistic design awards or a website that has a high conversion rate?
• What is your general response when you have a potential website client, who is clueless about how a website works from a technical or conversion standpoint, so they only ask about aesthetic features?
• If your site is effective in driving business, what is your approach to addressing Google if it says that our site is slow or not optimized properly?
• Andy, of all of the helpful articles that you’ve written, does any particular article stand out as the one that had an unusual amount of feedback, engagement, or impact?

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more.

Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology.

Conversation points:

• Web analytics (SEO, GA4, Cookieless web)
• Updating existing content (what are key points to hit, what not to touch)
• Web3
• Epic Content Marketing book and what to expect 

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience.

Chris gives additional insight into branding, sales, marketing, and corporate leadership.

Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines.

Conversation points:

• Can you give us your definition of the front line and how it relates to the customer experience and marketing?
• When a company is able to glean data from customer interactions, how can marketers use this data to guide their go-to-market strategies?
• What are some initial steps that an organization can do to help connect “those closest to the customer experience” to “those who make the business decisions”?
• In your experience, how can internal members of an organization contribute to brand lift by showing up “themselves” in the company's branding and messaging?
• Share with us some of your experience with the value and effects of internal marketing and branding.
• I believe your team has some methodology in measuring alignment, so can you give some insight into how we can measure the sales and marketing gap and perhaps how we can begin to reduce that gap?

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.

Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.

Conversation points:

• On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled - Insights published about Africans by Africans in Africa.” Tell me more about that.
• Comparing to a global perspective, what are the nuances that make marketing in Kenya or Africa different?
• What should the marketers mindset be going into this year?
• Mark, you had a video series going called Digital Africa. What happened to it?
• How can a marketer be a better ambassador internally, within their company to drive their digital initiatives?
• In your agency, you show a strong emphasis on research and data, but also have creative services. If you had to choose which one should be most important to marketers, which would it be?
• What trends or changes should we keep our eyes on going through 2022?

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly.

Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting.

Conversation points:

• What is the story behind your choice to focus on a particular industry?
• From the standpoint of a marketer looking to hire an agency for content marketing, what are some of the advantages and disadvantages of hiring a specialized marketing agency?
• When an organization needs to “start” with written content, what are your tips on guiding their marketing agency to produce text in a voice that represents their expertise?
• What are your thoughts on how Marketers should be considering video as a part of their marketing mix?
• What about Podcasts? Is this something that all marketers should be considering, or do you think there are cases where podcasting might not be ideal?
• What advice would you give marketers who struggle with creating great content, when at the same time they are in a very regulated industry?
• Tell us your latest thoughts on how marketers can optimize the repurposing of their new or existing content.

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.

Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York.

Conversation points:

• Between lecturing, leading strategy at Convince-&-Convert, and operating your agency - how do you do it all?
• Do you think B2B has caught up on the idea of video? And what do you think still holds some companies back?
• For those companies that are getting video right, who within those organizations tend to be the drivers behind the organization doing more video?
• With your experience in podcasting, do you think businesses that are not podcasting are missing an opportunity to reach an audience - OR - is it just another channel to consider?
• If a marketer wants to create data-driven content to attract customer engagement, where are some of the places they should start?
• What are some of the types of data that work best in content to drive content downloads and backlinks?

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.