We are looking into the business of music in the region with the award winner artist manager Elia Mssawir of GXR Records, who have recently signed Emirati-born rapper Freek. Elia gave us an insight of the advantages of being signed into a label, the marketing of an artist and a song, and the future of music. We also heard the latest song of Freek who is on a mission of putting UAE's rap scene internationally. 

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