From Vinyl to Viral

Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.

Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.

Course Introduction: Where Music Meets Money

How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.

Business

Entrepreneurship

Music

Management

How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.

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The Business of Music

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How many episodes does The Business of Music have?

The Business of Music episodes:

FAQs about The Business of Music:

How many episodes does The Business of Music have?