Sign up to save your podcasts
Or
Share The Business of Music
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Business of Music
The Business of Music episodes
- 6 min
- Course Introduction: Where Music Meets Money
Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.
5 min
About The Business of Music
From the publisher's feed
How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and…
decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.