“What do I take away from over 20 years at Nike? It’s this [brand leadership] model. It’s the “Know me,” “Inspire and Innovate for me,” and “Serve me,” and how they sort of feed each other; the depth of your knowledge, the breadth of your inspiration and innovation and the length of your relationship.” 

In today’s highly competitive market, how do brands like Nike continuously stand out? Vivaldi’s CEO Erich Joachimsthaler discusses the modern relationship between brands and consumers with Pierre-Laurent Baudey, a Nike veteran of 22 years, an advisory board member for Tillamook, and brand growth partner with PLB LAB. In this conversation, these two passionate brand-builders dive into what it takes to build a strong brand, discussing necessities both evergreen and new, and the three fundamental and consumer-centric pillars for brand growth. Tune in to learn more about how these pillars operate as growth engines and help brands go beyond communicating brand values to establishing relationships with consumers.

Learn more about Vivaldi’s expertise and approach to building strong brands here.

“We started as a marketplace very similar to eBay, and over the years we have increased the penetration of e-commerce to grow the business. In doing so, we developed the tools and infrastructure for hundreds of thousands of entrepreneurs in the region, small and medium enterprises to leverage.”

In this episode of The Business of Platforms, we are joined by MercadoLibre’s Chief Marketing Officer, Sean Summers and host Erich Joachimsthaler. Summers shares the importance of taking risks, the true purpose of marketing within a business, and why the value MercadoLibre places on customer experience has propelled it to be Latin America’s leading e-commerce technology platform. Tune in to hear first-hand how Summers’ to be at the center of the growth agenda.

Learn more about Vivaldi’s strategy expertise and approach to growth here.

A leader in the amenities sector for multifamily housing, Valet Living has made impressive strides in its transition from waste removal company to a premiere digital concierge service. Through the Valet Living Home offering, the nature of Valet Living’s business has been completely transformed. This week, Valet Living Chief Marketing Officer Patti Girardi joins Vivaldi’s Agathe Blanchon-Ehrsam to discuss the impact its recent rebranding and platform model has had on the future of the company. Tune in to find out how this industry powerhouse reinvented itself to attain remarkable brand awareness and exponential growth for its business.

Read more about Vivaldi’s partnership in Valet Living’s transformation here.

This week, we’re again joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP discusses the platform opportunity in CPG, an industry that’s not home to many native platforms, and further, is built around principles that have no place in the platform world (e.g. ownership, control, linear systems). The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. Platform thinking bears enormous appeal and potential for the CPG space, Erich and JP explore examples of the opportunities unlocked from brands like Apple to Mars Petcare. The question now remains how and when brands will embrace and deliver on this mindset and business shift?

In case you missed it, explore Vivaldi’s forward-looking, comprehensive report that introduces the top S&P 500 companies with the most potential to capture exponential growth.

This week, we’re joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP discusses the platform opportunity in CPG, an industry that’s not home to many native platforms, and further, is built around principles that have no place in the platform world (e.g. ownership, control, linear systems). The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. Platform thinking bears enormous appeal and potential for the CPG space, Erich and JP explore examples of the opportunities unlocked from brands like Apple to Mars Petcare. The question now remains how and when brands will embrace and deliver on this mindset and business shift?

In case you missed it, explore Vivaldi’s forward-looking, comprehensive report that introduces the top S&P 500 companies with the most potential to capture exponential growth.

“If you can start aligning interests as the world is organizing itself towards a more sustainable goal, there will be a plethora of interesting new business models that open up in front of us.”

In our latest episode, we are joined by Emil Fuglsang, Co-Founder of Matter, a Copenhagen-based FinTech startup that is building crowdsource-inspired tools to literally invest in a better future. In conversation with Vivaldi Founder and CEOErich Joachimsthaler, Emil stresses society’s dire need of a sustainable future without fossil fuels, weapons or tobacco, and emphasizes the importance of investing in a world you wish to retire in. Further, Matter has built an AI-powered screening tool that looks at a range of sustainability criteria across various reliable data sources. Tune in to learn about how Matter utilizes real-time data to promise transparency and the startup’s unique value proposition that allows clients to witness the tangible impact of their retirement savings.

The conversation around screens, their impact on children and uneasiness about kid-targeted advertising has limited until now innovation in children’s media. Recently launched, Pinna brings a new twist to the space by introducing the first on-demand audio service featuring podcasts, music and audiobooks curated exclusively for kids. Pinna’s CEO, Maggie McGuire joins Vivaldi’s CMO Agathe Blanchon-Ehrsam to discuss how platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.

“Agility is difficult to achieve in very large organizations. The key is to focus on investing in intrapreneurship to unlock your core assets, and then start building more innovative strategies.”

Live from Advertising Week Europe in London, Veronika Lovett, Co-Founder and CMO of Esme Loans, joined Vivaldi’s Head of Planning Jane Hovey to speak about how platforms can elevate the financial services industry. In a day and age of digitally savvy customers who have increasingly high expectations, Veronika discusses how companies within long-established industries should approach agility, digital transformation and growth. She tackles the pain points of current businesses and explains the importance of investing in intrapreneurship to unlock innovative strategies. Tune in for more intriguing insights.

“Transformation and digital transformation is not doing digital, it’s being digital. Being digital is an issue of mindset – how you approach to the different topics and what is your point of view regarding each of the topics. So being digital is being diverse, agile, mobile, flexible, and being digital is the willingness to adopt new technologies when they appear.”

Internationally recognized lecturer, speaker and futurist, Alejandro Melamed joins us on the Business of Platforms podcast to share insights into the future of work. In conversation with Vivaldi’s Founder and CEO Erich Joachimsthaler, Alejandro introduces the concept of “employability,” a critical quality all employees should possess as our world becomes increasingly digital. Tune in to learn more about how organizations can develop employable people for the future, what businesses should do as more Gen Z employees enter the workforce, and how companies can build an agile, interdependent ecosystem.

“We enter those four walls, and we forget how humanity operates, and we believe that it can operate in this box that we want to put it in, and that’s the failure of marketing today.” 

Bonin Bough is the Founder and Chief Growth Officer of Bonin Ventures. He is an investor, TV host, and author with over two decades of marketing experience under his belt. In conversation with Vivaldi Chief Creative Officer Tom Ajello, Bonin shares his frustrations with how slow industries are moving to catch up with their customers’ evolving footsteps. Bonin stresses the importance of staying ahead of shifting consumer behaviors and finding opportunities in the deltas created. He believes that emailing has already gone obsolete and that texting is a much more efficient and effective way to connect with consumers. Tune in to find out why messaging might be the browser of our world moving forward.

Connect with Bonin here or text him: 1 (646) 759-1837

Connect with Tom here.

Episode 12: The Business of Texting, with Bonin Bough from AdvertisingWeek on Vimeo.