It has been long discussed that what is really holding back the podcast industry is the lack of metrics. We haven't been able to pull back the curtain and see fully who is listening to ads. Apple is about to make big changes and might possibly provide deeper stats that will open the doors to new podcast advertisers.

Who is #listening to #podcasts? In this episode find out who is listening to podcasts and why they are valuable #customers for your #products.

The effectiveness of an #advertising campaign is top of mind for any #marketing executive. In this episode we explore podcast advertising and dive into techniques to monitor the effectiveness of your podcast advertising campaign.

Are your ads truly speaking and being heard by your target market? In today's episode we discuss how penetration is accomplished.