The Business of Social Games and Casino

The Business of Social Games and Casino

By Lloyd MelnickBusiness
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The Business of Social Games and Casino episodes

  • Best practices for innovation, org structure and crisis management

    My takeaways from the Peter Drucker forum, with key takeaways that include

    • The best way to grow innovation is testing multiple initiatives, evaluating them critically, killing the majority and then increasing investment in those showing traction in a regular cycle. For a company to innovate and not simply play at innovation, it also needs a curious leader who builds a shared vision of the future.
    • Rather than building a strict hierarchy, structure your company so the leaders can serve their teams and create an environment where employees are empowered to take the best action.
    • To navigate your way out of a crisis, listen to your customers to come up with novel solutions.


      • This episode is also available as a blog post: http://lloydmelnick.com/2021/02/17/lessons-for-gaming-and-tech-companies-from-the-peter-drucker-forum/

      16 min
    • Ways to improve your game (or product) using neuroscience

      A podcast on applying neuromarketing to the gaming space.  Key takeaways include

      1. Neuromarketing, based on neuroscience, uses understanding of the brain to drive product and marketing decisions, just as big data creates much higher returns.
      2. You can increase sales and satisfaction by minimizing cognitive load, how much your customer’s brain has to process navigating your app or store
      3. Your UIUX should account for whether your customer is conducting a top-down search (looking for something in particular) or bottom-up search where you want them to find something.

        4. This episode is also available as a blog post: http://lloydmelnick.com/2020/11/18/ways-to-improve-your-game-or-product-using-neuroscience/

        18 min

      About The Business of Social Games and Casino

      From the publisher's feed

      How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group,…