In this podcast Elle talks to James Zimbardi about the sharing economy of ‘stuff’, renting peer to peer the items we need rather than buying them. How does a platform that specializes in this become scalable, and what are the pitfalls and challenges, the risks and rewards? Leveraging his knowledge gained from creating RentItems, James explains in this fascinating conversation the difference between horizontal and vertical peer to peer rental marketplaces, and the pros and cons of a niche offering.