The Business of You with Rachel Gogos

In Part 2 of our conversation with Joelle Flynn and Sonia Hounsell, the Co-Founders and best friends share valuable advice for women launching product-based businesses.

Sonia and Joelle did not plan on breaking into the oral care industry, but now they’re seasoned experts. After Joelle came up with the brilliant idea for a reusable 2-in-1 toothbrush and toothpaste combination, she partnered with her friend Sonia Hounsell. With experience in product development and marketing, Sonia was prepared for the long haul of bringing a product to market and growing a brand. 

Joelle Flynn and Sonia Hounsell officially launched FunkkOFF!® in 2021, eleven years after the idea’s original inception. Designed with women in mind, FunkkOFF!® TeethRefreshers® are the only 2-in-1 toothbrush-toothpaste beauty essential that is reusable 30x to keep your smile fresh & white. TeethRefreshers® come in multiple colors and easily fit into a purse, backpack or jacket pocket for an on-the-go refresh. Their products contain no fluoride, BPA’s, sulfates, or dyes.

After Sonia and Joelle recently appeared in an episode of Shark Tank, they received a major financial investment and were able to grow their inventory and marketing exponentially. FunkkOFF!® has been featured in Travel + Leisure, the LA Times, NBC, Real Simple and ABC.

The art of business partnerships

People often ask Joelle Flynn and Sonia Hounsell what it’s like being in business with your friend. Their answer is encouraging: It’s great, as long as you stick to your strengths. 

In the early days of their business, Sonia and Joelle had to do everything together. All decisions were made with each of them weighing in, and they collaborated on every project. It was a whirlwind time, and each of them were raising young children as they made it happen. 

Once the business got off the ground and began to gain momentum - and after they appeared on an episode of Shark Tank - Sonia and Joelle began to clarify their independent roles more explicitly. With an increased workload and ever-growing online brand, it was time to divide tasks according to their respective strengths. 

Ever-supportive of one another, Sonia and Joelle decide who does what by looking at one another's natural capabilities. The Co-Founders give us a valuable lesson in supporting one another and respecting the innate abilities of different members of a team. Especially at the executive level, it’s essential to stick to what you’re good at.

Women supporting women

The episode of Shark Tank did a great job highlighting their business. However, it left out something really important: How supportive the sharks are for women entrepreneurs on the show.

Just a few decades ago, women in business did not have access to the same opportunities as men had. Now, investors and serial entrepreneurs are stepping in to bridge the gap and help give women a leg up.

Sonia and Joelle raved about how kind the sharks were as they pitched and explained their business. Sonia says - what didn’t air on tv was their genuine support. 

After the sharks initially said no to Sonia and Joelle’s offering, they were stopped on their way out the door - and offered a financial boost in the form of $250,000 from Robert Herjavec. As he put it, his wife Kym would love their product. 

Take advantage of resources

Whether you’re launching a product or service-based business, Sonia and Joelle have a piece of insight for you that you won’t want to miss: Take advantage of every free resource you can. 

During the process of designing and launching FunkkOFF!®, they took their time to seek out free or inexpensive services to support their goals, starting with their product design. Upon contacting professional product designers to help them create a prototype for the TeethRefreshers®, Sonia and Joelle discovered that product design consultations are usually free. The consult came with numerous pieces of advice that ultimately helped them succeed. 

Not only did they receive a free consultation with product designers - the Co-Founders were overwhelmed with how many resources were available to help women launch a business. They discovered grants, investors and professional consults with skilled entrepreneurs available to women looking to become Founders and build their brands. 

Ask yourself - what resources are available to help support you? Who could you approach for encouragement and support as you bring your ideas to life?

Enjoy this useful and encouraging episode of The Business of You, featuring Joelle Flynn and Sonia Hounsell.

Quotes

Joelle “What wasn’t aired [on Shark Tank] was how totally supportive they were of women entrepreneurs. They were so kind. I wish that was shown more!”

Joelle “As with any founders of an organization, there is an evolution that happens. In the beginning, it was easy for both of us to do everything. We were together on everything. Then as we have grown, you just don’t have time. We have to divide and conquer. Division of labor is a really powerful tool.”

Joelle “We have to be a unified force.  We talk a lot about priorities and we meet weekly to make sure we’re on the same page.”

Joelle “The numbers change and the vision grows, but the plan stays the same and we work equally as hard.”

Sonia “Whatever time or money you think it’s gonna take to get a product to market, multiply that by two…or ten. Things don’t go the way you planned.”

Sonia “The innovation of a product is the most important thing - to create the highest potential. But if you don’t have the packaging and branding and communication plan, it’s not going to matter. You have to connect with the consumer and make sure they understand the product.”

Sonia “We’ve made our own lane, at an intersection between beauty and oral care that did not exist before.”

Sonia “Someone can create a similar device, but no one is going to take away our brand or what we stand for. We’re 100% women-owned and that is very powerful. We’re all about being as natural and sustainable as we can. We give back. All of that wrapped up together helps create some protection for us.”

Sonia “You really do want to ask people what they think. More than friends and family, because they will tell you more of what you want to hear. Pressure test the idea. Talk to people who will tell you what they think. Do an extensive search on what’s out there and what features and benefits they provide. You want to differentiate.”

Links mentioned in this episode:

Visit the website for Funkkoff at https://funkkoff.com/ 

Follow Funkkoff Leadership on Facebook at https://www.facebook.com/funkkoff 

Follow Funkkoff on LinkedIn at https://www.linkedin.com/company/funkkoff/ 

Find Funkkoff on Twitter at https://twitter.com/FunkkOFF_ 

Today on The Business of You, we’re sharing a Shark Tank success story! These two Founders combined their strengths to turn the seeds of a great idea into a best-selling product.

Childhood best friends turned powerhouse entrepreneurs Joelle Flynn and Sonia Hounsell are changing the oral care landscape with their revolutionary on-the-go oral care brand, FunkkOFF!®. Designed with women in mind, FunkkOFF!® TeethRefreshers® are the only 2-in-1 toothbrush-toothpaste beauty essential that’s reusable 30x to keep your smile fresh & white. TeethRefreshers® come in multiple colors and easily fit into a purse, backpack or jacket pocket for an on-the-go refresh. Containing no fluoride, BPA’s, sulfates, or dyes, you can use the easy gel formula without concern over harsh chemicals. 

Sonia and Joelle recently appeared in an episode of Shark Tank, and sharks bit - recognizing the incredible value of their product offering. FunkkOFF!® has been featured in Travel + Leisure, the LA Times, NBC, Real Simple and ABC.

At FunkkOFF!®, Sonia and Joelle believe in giving back. They are proud supporters of the Smiles for Everyone Foundation, providing free dental care to those in need, both at home in the U.S. and around the world. They also helped establish an Orange County chapter of Girls on the Run, encouraging girls to pursue their dreams. 

Currently, Sonia and Joelle are rapidly scaling up operations at FunkkOFF!® with their flagship product and working behind the scenes on new product offerings to release in the future. 

 An idea starts with a problem solved

Joelle Flynn loves red wine. But she does not love what red wine does to her white teeth!

During a day of busy wine tasting, she packed a toothbrush and toothpaste in her purse to go from tasting to tasting. After a quick brush, she was applying her lipstick when she had the ultimate aha moment - realizing that there is no product for brushing your teeth on the go that is environmentally sustainable and reusable, all-natural and easy to use. 

Working around the bulky and wasteful limitations of the current products on the market, Joelle stuck a toothbrush head on a chapstick tube and started taking it to product designers. With her first prototype created, Joelle partnered with her friend Sonia and they began methodically filing and receiving patents. 

Now, Joelle and Sonia are glad they did everything by the book. Filing patents took years and tons of time and energy, but set them up to compete with other dental and personal care brands in the world market. 

Combining strengths, combining forces

Joelle conceived the idea for FunkkOFF!® TeethRefreshers®, and she knew who to call - her childhood friend Sonia Hounsell. 

WIth 30+ years in business, Sonia knew how to launch and market a product successfully. With Joelle’s ideas and Sonia’s eye for business, they believed they could become successful entrepreneurs. Despite their excitement, they played the long game, never losing sight of their overall goals. 

As business partners, Sonia and Joelle work to complement each others’ strengths and combine their visions to grow their company. They are a shining example of knowing one another’s capabilities and highlighting their best talents in business.

A Shark Tank success story

When Sonia and Joelle were invited to apply for Shark Tank, they didn’t know what to expect. 

Walking in with radiant smiles and glasses of red wine, they proudly proclaimed: “We all have funk…and we all need it off.” But the sharks did not bite right away! 

Sonia and Joelle’s biggest obstacle had been money - to finance enough inventory to gain notoriety and market their product in the right places. But they never let the struggle get them down.

The entrepreneurs and friends endured an hour-long questioning session on Shark Tank about everything from their gross income to their investment to their product design. It was brutal and lengthy, but ultimately a shark bit at the last second. Investor Robert Herjavec decided to invest $250,000 to help them increase their inventory and successfully market their business.

Now, they have sold out multiple times and are working to scale their company. Enjoy this Shark Tank success story on The Business of You!

Quotes

Sonia “At the end of the day, it is a lifestyle business to help people look and feel good no matter where they are.”

Joelle “I was loving my red wine - and my red wine loved my white teeth! It would turn them a funky shade of purple. I started to carry around a toothbrush and toothpaste in my little purse from winery to winery, brushing the purple funk off my teeth and heading to the next tasting. I was in the bathroom putting my lipstick on and I was like, why is there nothing quick, compact, and reusable to make it easy to use on the go?”

Joelle “I actually stuck a round spinning toothbrush head on a chapstick container and took it to product designers. Over about 8 years I filed 8 patents - to make it reusable and all-in-one.”

Sonia “I loved the name FunkkOff because it’s very memorable and ownable. There’s a lot we can do with it as far as building out the current product in addition to launching future products. We are currently working on more products to release down the road! People love to say it, and when they say it, they smile.”

Joelle  “We actually walked in [to Shark Tank] with two glasses of red wine! You walk in and you want to be confident. There are a gazillion cameras, and they are really far away. Halfway through we just started answering questions. It was nerve-wracking and exhilarating. But it worked.”

Joelle “The sharks were really nice. They were intimidating but they’re real people - who wanted to learn about and understand our business.”

Sonia “With the airing of the Shark Tank episode, our business has taken on a new level of growth. We’re working through that. It’s opened up opportunities in the United States, Internationally and in different markets and distribution channels. We need to focus on scaling up that business first, then we’ll start adding new products to grow further.”

Links mentioned in this episode:

Visit the website for Funkkoff at https://funkkoff.com/ 

Follow Funkkoff Leadership on Facebook at https://www.facebook.com/funkkoff 

Follow Funkkoff on LinkedIn at https://www.linkedin.com/company/funkkoff/ 

Find Funkkoff on Twitter at https://twitter.com/FunkkOFF_

The $100M mark is a unicorn in the software industry, as well as in many others. But Stijn Hendrikse has done it – and he found a duplicatable solution to help you do it too. 

Stijn is the Author of T2D3: How some software startups scale, where many fail, a book written for early-stage SaaS leaders who want to build their go-to-market toolkit. T2D3 stands for Triple Triple Double Double Double: The idea that you can triple annual revenue 2 years in a row, only to double it 3 more years after that – to ultimately reach that $100 million annual recurring revenue mark. 

It sounds like a rarity, but it is possible. By using Stijn’s tips in sales, marketing and niching down, entrepreneurs and founders can turn their SaaS companies into wild successes and stay true to the power of their ideas. 

Stijn has contributed to the success of 10+ startups as a C-level executive, including Chief Revenue Officer of Acumatica and CEO of MightyCall, a SaaS contact center solution.

Stijn founded Kalungi - the global leading Growth-as-a-Service provider focused solely on B2B SaaS companies, and Amy.us, an AI-powered conversation platform that allows small business owners to service their customers better. Stijn has served as CMO and CEO for multiple B2B SaaS companies, including MightyCall and Acumatica. Stijn led Global SMB Marketing and B2B Product Marketing for Office at Microsoft, including the launch of Office 365 and the adoption of the Open XML ISO 29500 Standard.

A shift from quantity to quality

Stijn agrees that software as an industry has boomed for the past 15 years since the great economic recession. However, he shares that this growth comes at a significant cost. 

Just 5-10 years ago, companies focused on rapid growth achieved their goals. They quickly expanded, cutting corners and taking shortcuts. The mindset was growth at all costs - and it shows in their lack of infrastructure. Now, Stijn points out that companies who did exceptionally well a decade ago were not built to last. They are struggling to retain clients with the introduction of new technologies such as generative AI, as suddenly their customers are going elsewhere. 

In his book and in this episode, Stijn encourages us to look beyond traditional measures of success and evaluate our businesses with an open mind. We should ask ourselves: When someone lands on our website, how many stay, and for what? How many sign up for our product or service? How many are recurring customers? How many recommend it to others?”

In order to evaluate our businesses, he reminds us that the most frustrating mistake he sees is when entrepreneurs fail to establish real product-market-fit: Defined on wikipedia as “the degree to which a product satisfies a strong market demand.” This comes down to doing your research. What value are you adding to the market – and what value will you continue to add?

Depth over width in business growth

When SaaS Founders consider methods to reach the $100M mark, they often think that they have to appeal to a wide range of members or customers to achieve their goals. But Stijn shares that this is not the case. 

By focusing on width, you are more likely to score temporary users. You’ll ultimately spend more money this way, especially in the marketing process. It’s smarter and more effective to target specific users who will become diehard fans of your product. They are more likely to recommend it to others, use it for years and get excited when new features launch. This saves you money in advertising dollars and builds a more solid foundation for your company to thrive. 

It also helps you focus your efforts in the right places. In a competitive market like SaaS, competitors will come out of the woodwork offering cheaper or better features. However, your users are more likely to stay when you focus on their needs, ask them questions about what features they’d like to see, and serve the clients you already have rather than focusing on new ones. 

Enjoy this exciting wisdom from SaaS entrepreneur and Author Stijn Hendrikse…

Quotes

“Marketing and sales can be really hard for founders. You often have a founder who is either an engineer who found a problem to solve, or a subject matter expert, like a dentist who builds software for clients in the dental industry. Neither have real sales or marketing backgrounds! I founded a company called Kalungi where founders of companies, when they are ready to go talk with the world and scale, can do that!”

“After the 2008 financial crisis, things have gone really well in the world of software and SaaS business. But it was about growth at any expense – and it’s coming back to a few companies who did not do the basics well.”

“In the end, we need to add value. With generative AI, it’s rapidly changing. When you think of a marketing agency, that’s half of what they do! They have to rethink - am I really solving a problem? Am I able to prove it in the end?”

“Time is our most valuable resource. We can never make more of it. Every time you spend an hour doing something, how do you turn that into more?”

“T2D3 talks about the $100M mark. To achieve this – People often think they have to go really broad, really wide. But if you look at how big markets are for a meaningful solution, a meaningful software product that actually solves a really important problem - getting to a $100M doesn’t actually require you to have a very large market! It just requires you to do really, really well.”

“Staying relevant is also about saying no, and not trying to do more for more people - just doing more for the existing audience you have.”

Links mentioned in this episode:

Visit the website for T2D3 at https://www.t2d3.pro/ 

Read the Blog Post: 10 Milestones to Reach Product Fit: https://www.kalungi.com/blog/10-milestones-to-reach-product-market-fit    https://www.amazon.com/T2D3-software-startups-scale-where-ebook/dp/B09HPDDHDY/ref=sr_1_1?dchild=1&keywords=t2d3+book&qid=1634416736&s=digital-text&sr=1-1&__hstc=194312882.aa180531902a7c98291215f661c2f5b9.1690673640933.1690673640933.1690673640933.1&__hssc=194312882.1.1690673640934&__hsfp=1912911101&hsCtaTracking=eadd46a3-9889-41b4-a84a-48522e8a9558%7Ce9667de1-79c1-42e5-a954-83983243b9a3 

Connect with Stijn Hendrikse on LinkedIn at https://www.linkedin.com/in/stijnhendrikse/ 

Follow Stijn on twitter at https://twitter.com/stijnh1

With the rapid changes in technology, it’s easier than ever to get connected online. Except one demographic that has essentially been left behind – older adults. Today’s guest is working to change that.

Lawrence Kosick is the Co-founder of GetSetUp, a learning platform and community for older adults – specifically those aged 60+. He was inspired at a young age by the wisdom and potential of the older residents at his father's assisted living facility. GetSetUp focuses on re-skilling seniors who then teach other seniors how to do all the important things in their lives. This demographic will be close to 25% of the total population in the next 20 years, and seniors will become increasingly important customers for every business. GetSetUp’s Guides will be able to train and onboard these customers across Healthcare, Technology, Finance and a whole host of other verticals. On GetSetUp, learners can take classes in how to use their SmartPhone or iPad, drawing and crafting, cooking, and ordering groceries using an app. With GetSetUp, the world becomes more accessible for elders, whether or not they leave their homes.

Lawrence and Co-founders Neil Dsouza and Deval Delivala launched GetSetUp with support from founders of LinkedIn, Yahoo, and Zynga, as well as executives from United Healthcare and Rally Health. Previously, Lawrence oversaw Business Development and Partnerships for IFTTT, led Sight Machine's APAC operations, and was VP of Global Partnerships at Yahoo. 

A company born from community

Lawrence often gets asked: Why focus on older adults? He has a multifaceted answer.

As an entrepreneur, Lawrence realized that older adults, particularly in the 50-70 age range, are the fastest-growing group in the world. With limited knowledge in countries like the United States, he clearly identified a need for greater accessibility. In countries outside the US where elders are more likely to have technical savvy, GetSetUp’s travel and cooking classes are wildly popular and learners are likely to connect with others socially via groups. 

But when Lawrence developed his business plan, he was focused on more than wealth or success. He remembered the days when his father has a retirement home – and he recalled how difficult things were for the residents. Elders in the facility often felt forgotten and overlooked by society. They also struggled with loneliness and missed the people they cared about. As Lawrence worked on GetSetUp, he connected strongly with the desire to make life happier and healthier for people as they age. 

Lawrence and his Co-founder created an image of a world where differently-abled people can virtually travel at the click of a button, make new friends securely on the internet, discuss their favorite hobbies and interests, and learn new skills.

Scaling took a smart idea

When the pandemic hit, the Founders of GetSetUp recognized an opportunity to grow and scale the company. However, they weren’t certain where they should find instructors for their classes. 

It dawned on them that their learners were more likely to be receptive to and excited by classes taught by other elder adults – but that group is less likely to know how to teach online!

An idea was born. Lawrence and his Co-founders met a retired former Apple Genius Bar instructor and Operator with 30+ years of experience teaching others how to use technology and teach online. They helped her set up an academy to help retired teachers learn to teach online.

They then reached out to the Retired Teachers Association and began bringing retired teachers onto their team. With support from their Genius Bar instructor, they empowered the teachers to learn new ways of using technology to teach others, and it took off. 

While this sounded like an insurmountable hurdle, Lawrence and his team took it on. It was all part of empowering others to live better lives – and the mission is continuing on as GetSetUp thrives with over 5 Million users today!

Quotes

“How could I apply my business and fundraising experience to tackle something that was more fulfilling–where I could wake up every day to solve a specific problem?”

“I love startups. You have to be a little bit of a ‘broken toy’ to do a startup, because you are fundamentally disrupting a market or building something that has never been built before. It’s not for the faint of heart but for the right person, it’s a wonderful thing to do. There is nothing easy about doing that.”

“We realized that there was a huge technical deficit and need to scale it faster. We realized we had to go out and raise capital.”

“The 50-60 year old US portion of the population is the fastest-growing. We have a disproportionate amount of adults who need to learn things and use services to live happy healthy lives.”

“We started asking our learners – what else do you want or need to learn? It became a great source for new programming. And we kept hiring new teachers.”

“People think – if that person can do it, I can do it too. We didn’t expect it to be as magical as it is.”

“You’re not only teaching them things, but there are instances where we are helping them overcome loneliness.”

“Not everything is a structured academic class. When you think about helping someone understand their iPad or use LinkedIn for volunteer work, they’re smaller and more interactive classes.”

Links mentioned in this episode:

Visit the website for GetSetUp at www.getsetup.io 

Connect with Lawrence on LinkedIn at https://www.linkedin.com/in/lawrencekosick/ 

Follow GetSetUp on Facebook at https://www.facebook.com/getsetup.io 

Follow GetSetUp on Twitter at https://twitter.com/lawrencekosick 

*Please note: Today’s episode has a content warning for mental health and self-harm discussions. We hope this content will inspire you to practice self-compassion and share your story because you are not alone. For resources, please see our episode show notes.  

Today’s episode offers hope in the face of one of the world’s most concerning crises: The troubling decline in mental and emotional health for teenagers and young adults. Our guest, Emily Pesce, is joining us on the show to offer exciting ideas, potential solutions and advice for anyone trying to solve a great big problem.

When Emily Pesce came out as transgender, she was in her late thirties. While always being trans, she didn’t always realize that she was–and she didn’t grow up knowing anyone like her. That changed when she moved to Seattle and started noticing people who reminded her of herself–for the first time. Emily was walking her dog one day and had the sudden realization that she is a trans woman. What followed was a process of self-discovery, vulnerability and community connection. 

Emily Pesce is CEO of Joon, whose mission is to make mental healthcare and well-being accessible and effective for 13-24 year olds. Emily has 20+ years of experience across healthcare, e-commerce, grocery, supply chain, technology, mobile, and cloud computing with her primary operating experience at Amazon and Nerdy. Emily is also an investor, providing early-stage capital to over thirty companies. Emily graduated from Duke University with a BA in Public Policy, a minor in Computer Science and a certificate in Genetics. She received her MBA from the NYU Stern School of Business.

Joon Care was founded by Dr. Amy Mezulis and Josh Herst. Their vision is to create a new model for mental health care, designed specifically for youth and young adults, that integrates the benefits of one-on-one therapy sessions with a mobile app-based experience. Their approach is evidence-based, skills-focused and personalized for each individual client.

Enjoy this important, eye-opening and deeply moving conversation with Emily Pesce, CEO of Joon. 

The problem, and the solution

It’s hard to hear, but Emily shares some disturbing and sad statistics: One in four LGBTQ+ young adults attempts suicide. Not considers, not plans–tries to end their life. As sad and horrifying as this is, Emily heard this and turned to hope, and we should too. 

Studies are consistently showing that Joon Care and other teletherapy services have a profound impact on mental and emotional health of young patients. But first–why is this epidemic so massive?

If you think this was solely driven by pandemic-related concerns, you would be wrong. In fact, this decline in mental wellness began to show up starkly in studies in 2011. Emily Pesce shares information that suggests that while there are other things affecting teen and young adult depression and anxiety, the top two causes are: constant social media interaction, and exposure to gun violence. 

All the while, access to mental health care in America is often confusing and frustrating. Young people living at home especially struggle to voice their concerns, ask for help and get connected to a licensed mental health professional. Now with companies like Joon, teenagers can finally get access to important resources to help them recover, sustain happy and healthy daily habits, and disconnect from devices more frequently. 

Removing barriers to mental health care

When Joon first began utilizing teletherapy, many were concerned that it wouldn’t work. After all, they launched their company years before the pandemic. But with covid, the door to teletherapy breezed wide open, and Joon was there to welcome clients with open and experienced arms. 

A shocking 81% of counties in the United States do not have a single licensed Psychiatrist. With Joon, patients can sign up with clicks of a button instead of struggling to search for local Psychologists or Psychiatrists via Google.

Teletherapy works for teens for several reasons. They feel safer and more relaxed in their own bedrooms. Joon helps with wellness tracking, reminders and check-ins after and between appointments, helping forgetful teenagers stick to the daily habits they set. 

Joon and other mental wellness companies are determined to solve this massive crisis. And as you’ll hear in this episode, straight from Emily herself: “This crisis is not unsolvable.” Enjoy this thoughtful and inspiring episode of The Business of You.

Quotes

“I was in my late thirties when I had a realization. I was on a walk with my dog when a lightning bolt hit me, and I thought–oh, I’m trans! I always was, but I didn’t always know.”

“Seeing people like you, around you, it helps tell you about yourself.”

“Joon is basically a therapy solution for 13-24 year olds. If they are dealing with anxiety, depression, or an eating disorder, and it’s affecting their life at school, it’s time for them to talk to someone. A big problem that has persisted is access. They don’t know how to get help.”

“A hundred years from now, people will want great mental health. They will still want it to be easy, affordable and accessible.”

“Once therapy begins, we do check-ins. We’ll get the therapist, the patient and the parent together. But in general, the therapy is between the patient and the therapist. This allows them to be comfortable and it’s confidential. The ability to trust is essential for getting to recovery.”

“The way I think about building a business is this: You identify a big durable need. In a hundred years, people will still have mental health needs, and will want personalized affordable mental health care.”

“I want everybody in this space to be wildly successful. We need people to be successful to solve the problem. The good news is-the evidence tells us that we can help! Kids are super resilient, and this is not an unsolvable problem.”

“We may feel very different from one another politically or what we do or where we live, but we are just humans. We are not great at saying that…and asking for help.”

Links mentioned in this episode:

Visit the website for Joon care at https://www.joon.com/ 

Connect with Emily Pesce on LinkedIn at https://www.linkedin.com/in/emilyspesce/ 

If you or someone you love are considering self-harm or you find yourself struggling with your mental health, you are loved - and you are never alone. Please call the National Suicide Hotline at 988 and visit their official website for support, resources and completely confidential support. https://988lifeline.org/?utm_source=google&utm_medium=web&utm_campaign=onebox

Today’s entrepreneur has helped the blind see and the sick breathe. He overcame serious limitations to help people during the pandemic - and now he is here to tell us the story of his epic 28 days to save the world on The Business of You!

Dan Purvis is a serial entrepreneur and the founder of six companies. He is the CEO and co-founder of Velentium, a professional engineering firm that specializes in the design and manufacturing of therapeutic and diagnostic active medical devices. He has 25 years of practical know-how in creating corporate environments that people want to work in and clients want to engage with.

The theme throughout his professional and nonprofit endeavors has been an intense love for people, which led Dan to become a student of culture. Dan’s passion is building things. His background is in automation, controls, and software. When working with people, he identifies possibilities for what they can accomplish.

Dan Purvis is doing remarkable things. Velentium designs and develops plantable neurostimulator devices that change lives for a better world. One of the companies Velentium partners with is called Second Sight. Together, they help the blind see - using a special pair of glasses that senses light, the imagery is played on the wearer’s optic nerve.

At Velentium, what began as a two-person operation grew to a multimillion-dollar-firm within three years. From 2014 on, Velentium has averaged 50% annual growth year over year. Velentium has executed 1,500 projects in 15+ countries, working with over 100 clients. Velentium has recently been named to the 18th Annual Aggie 100™, honored as fastest-growing company.

Rise to the occasion

Velentium exists to change lives for a better world - and they stick to their promise to rise to the occasion when things get hard. 

When Velentium scaled up and took on manufacturing, Dan was proud of their dedication and hard work. But nothing could have prepared him for what came next. When the pandemic hit, Dan realized that one of their partner companies was going to have to begin producing thousands more ventilators, at a rate they’d never been able to deliver before. 

With his own family in mind, Dan decided to be part of the solution. He made some phone calls and specifically requested to fly from Houston to Seattle where the first COVID deaths had occurred - just in time for Ventech Systems’ 8am morning meeting. In partnership with General motors, Ventech took the 100 units a month they were producing and turned it into 10,000 units a month in just 28 days.

Radical transparency forges strong bonds

When Velentium initially received the massive, record-breaking order from General Motors for thousands of ventilators, Dan Purvis turned it down. Everyone thought he was crazy. 

Shocked, the purchasing department called him on the phone. So far, he had risen to every request and need they had - so why was he turning this one down? Dan was honest with them: He could not deliver what they were asking for, by the date they had requested. They asked him for a new date, but he still could not give a definitive answer. 

After ramping up production to unprecedented speeds, Dan was still wary of making promises he could not follow through on. Essentially, he asked them to work with him. He would push his team as far as they could go and produce as much as they could - and he would promise to brief them daily on Velentium’s progress. 

While this was different from what General Motors had dealt with in the past, they appreciated Dan’s transparency. He hired his own personal friends for their purchasing team, asked his employees to go above and beyond and still required that every ventilator be thoroughly tested. He wrote a book, 28 Days to Save the World, to tell the story of what it looks like when an entrepreneur has to rise to an extraordinary challenge, overcoming all obstacles. 

Enjoy this world-changing conversation with Dan Purvis - about work culture, guiding principles, teamwork and courage.

Quotes

“We were a contract design and development house that is now a contract design, development and manufacturing house. It's really important for your listeners to know that as they get more and more successful in their entrepreneurial cycle, just understand that growth eats cash. The more you grow, the faster you grow, the less cash you'll have. With manufacturing, we can now finish the project, hand it into our manufacturing shop, and now we can have revenue for the life of the product that we just developed!”

“Thinking as entrepreneurs: How do I get my business model into a place where there is perpetual repeatable revenue and I don't have to go through the whole sales effort again and again to keep revenue up?”

“I could not have a time where it's your mom and my mom, and they both have COVID - but there's only one ventilator left. I thought, if we can make a difference in that, we need to. So I flew out there.”

“We doubled the size of the company in about a week, and through that process, just stepped in over and over and over again. We ended up writing a book about it, 28 Days to Save the World. One of the things I say in that book is that you're going to have all-in moments that come across you in your career as an entrepreneur. In those moments, it is absolutely critical that you step in and volunteer yourself - why not me? Why not you? When it comes, you have to not just dip your toe in the water. You’ve got to cannonball. And we did.”

“We had 120 people in what was a company of about 48…working 16 hours days, seven days a week. And then I called several of my friends who were all at home watching The Office reruns because they were bored, wondering what's going to happen with the world. I was like, Are you bored? They're like, I'm bored out of my mind. I was like, well, join our purchasing team!”

“We wrote 28 Days to Save the World, to tell that story, but more importantly, to give entrepreneurs like your listeners a good, hard perspective of the culture. Work we have been doing for ten years is what enabled that story.”

“At Valentium, we have four principles that govern all that we do: Our passion, honor, humble charisma, and the commitment to changing lives for a better world.”

“When you say, how do you build culture? Know your principles.”

Links mentioned in this episode:

Visit the website for Velentium at https://www.velentium.com/ 

Purchase Dan’s book, 28 Days to Save the World: https://www.amazon.com/28-Days-Save-World-Crafting/dp/1637741901 

Follow Dan Purvis on LinkedIn at https://www.linkedin.com/in/dan-purvis-velentium/

Amy Carter is the owner of one of Indiana’s top salons, but she isn’t a beauty service provider. She is not licensed to do hair, nails or esthetics - but she has found success by approaching salon ownership from an accountant’s point of view.

Amy Carter is the Founder of Empowering You Consulting - helping salons and spas across the nation every day to expand their client base, increase profits, operate more efficiently, train a team of leaders, and gain personal satisfaction from their professional endeavors. Amy owns and operates Solaris Aveda Salon in Evansville Indiana, ranked in the top 200 fastest-growing salons by Salon Today. Solaris has been named as an Honoree in Salon Today 200 for the years 2018-2022. 

Amy knows what it takes to reinvent a business and train a leadership team that is invested in long-term success. This is the story of how Amy started her unlikely career - not as an accountant, but as an entrepreneur in the face of great difficulties. She has overcome obstacles like bad business partners, bankruptcy, a lack of systems and the merging of mindsets to create her business. These lessons are being featured on The Business of You to inspire us to rise above the impossible - and allow ourselves to grow.

A rough start in business

Amy’s story is a welcome reminder that great success sometimes begins with failure. 

After college, Amy longed to start a small business. With her degree in accounting, she bought a salon - realizing after the ink was dry that the business was bankrupt. She was panicked. Her business partner cleaned out the bank accounts, left the employees unpaid and skipped town overnight, leaving 22-year-old Amy to clean up the mess. She made the difficult decision to build a new building and reopen the business after receiving 24-hour notice to vacate the mall. 18 years later, the business is still open. 

Amy could have let that mistake dictate the rest of her life. But rather than being hard on herself, she humbled herself instead - committing to a lifelong journey learning to be better at business. 

Now, Amy understands what she missed the first time. As an accountant, she looked back through the books and the issues were clear. Realizing that they had been paying too much rent and the profit was so low, Amy vowed to approach her salon business like an accountant from now on.

Structure in an unstructured business

When Amy asked one of her employees to clock in and clock out, it felt as though she was asking for her first born child. Met with resistance while implementing systems and processes, Amy realized that she needed to learn to speak her employees’ language.

To Amy, structure and systems were like breathing. They felt normal and natural. But to her creative and relaxed staff, her rules felt like a prison. Amy had to change their tune. After explaining that the systems were in place to protect their legal rights, Amy felt exasperated. 

Finally, she had an aha moment. She motivated her employees to follow processes in order to free up their time, take on more clients, get paid more and receive payment on time with no issues. Her communication worked - and many of her previous employees still work with her to this day. 

Your business grows with you

When asked about her personal and professional growth, Amy laughs. She admits that she wasn’t the leader she is today, early in her business. 

Since Amy started her business at just 22 years old, she didn’t have the life experience to approach her employees with empathy and understanding. But now, she sings a different tune. She is nationally recognized as a leader of salon and spa owners, teaching them to think less like frazzled service providers and more like smart savvy entrepreneurs. 

Your personal growth will be reflected in your business. Enjoy this funny, frank and inspiring conversation on The Business of You!

Quotes

“I was like - if I'm going to do this type of business again, I've got to do it differently. And that's when I hired a consulting company.”

“I had a personal mission that I wanted to have a debt-free company. Because to me, in a small business, when we have debt, it really does tie us in as owners. There's not a lot of freedom. So for me, freedom and flexibility look like being completely debt-free.”

“It became about running it like a business, not as a job. A lot of times in the beauty industry, really, any service-based business, typically the owners are heavy technicians. Being a non-technician, I wasn't constantly doing services. But you know what the tricky part of it was? How do you take beauty and business plus employees, and merge them together? It was really challenging, putting this structure in place so that they can thrive - because they were so resistant to it.”

“I realized that there were owners just like me that thought that their dream was the most amazing vision dream ever…turned straight up nightmare. Like, the math just doesn't work in this industry.”

“I finally figured out some secret ingredients to get my employees to really be on board with it. Ultimately, those systems are for them. When I was able to figure out some of the secret sauces, so to speak, about this industry, I was like, I know those people are just like me. If I can support them in creating a life that they love and a business that they love and maybe a paycheck that they deserve, then we're onto something!”

“It takes so much resilience to be able to not only have a brick and mortar, but then to learn how to have a remote company, have a remote team.”

“I'm only really good at this because I really sucked at it. I'll be honest. I didn't get here because it was easy. I didn't take the easy path. I actually was an asshole. I couldn't understand why people just wouldn't just do their job. My businesses grew up with me. I took on a lot of personal development in my twenties, and then in my thirties, I really took on leadership development because that had to happen.”

Links mentioned in this episode:

Visit Amy’s website at http://www.empoweringyouconsulting.com 

Follow Amy on facebook at https://www.facebook.com/amy.laura.carter 

Connect directly with Amy on LinkedIn at https://www.linkedin.com/in/amycartereyc/

*Please note: Today’s episode has a content warning for mental health and self-harm discussions. We hope this content will inspire you to practice self-compassion and share your story because you are not alone. For resources, please see our episode show notes.  

David Hollenbach has walked through the fire. Now, he helps others fan the flames of their own self-compassion and rise from the ashes of their limiting beliefs.

David Hollenbach is a retired Fire Department Battalion Chief, an international best-selling author, professional speaker, member of the National Speakers Association, John Maxwell certified speaker and DISC Method Trainer. His most recent book, Fireproof: Your Grand Strategy for Transforming Failure into Fuel for Your Future was released in 2022. 

David owns and operates David Hollenbach Consulting, LLC and hosts the popular podcast From Embers to Excellence - with over 170+ episodes featuring inspiring guest speakers. His brand was built on the foundation of helping others, speaking up and creating a legacy of good. 

Additionally, David is a Veteran of the United States Navy with a Master's Degree in Public Administration from Barry University. A major focus of research for his capstone was how strong, positive leadership can influence the culture of a large organization. While studying at Barry University he published "The Firefighter's Creed" and “Women in the Fire Service: A Diverse Culture Leads to a Successful Culture,” an article highlighting the importance of gender diversity within the fire service in Fire Engineering Magazine. He has spent years as an instructor, coach and mentor helping others define and realize their personal goals. 

There is strength in adversity

David Hollenbach had read about trauma and studied philosophy. But during his time in the fire service, he experienced it for the first time - and it nearly broke him. 

Like many who work in emotionally difficult careers, David saw horrific things during his time in the fire department. He struggled with Post-traumatic Stress Disorder (PTSD) and even considered taking his own life. In this deeply moving episode of The Business of You, David authentically shares his personal story with us, reminding us that we are not alone. 

During the depths of his despair, David reached inside himself and found a spark - committing fully to his own healing, no matter what. He began to do meaningful and consistent work on his emotional and mental health. Now, he encourages other veterans and service members to do the same, paving a path for them to speak up and talk about their experiences. Breaking the code of silence, David reminds us that our value is found not just in what we do, but in who we are… and our intrinsic self-worth. 

Uncover your core values

As a coach and mentor, David Hollenbach helps leaders create a grand strategy for their lives. 

He believes strongly that without direction, we will never arrive where we want to go, or become the person we’re meant to be. This begins with discovering your core values. 

Through his coaching and speaking services, David helps others create a roadmap for their lives. Despite their failures, regardless of where they are, he teaches others to rediscover their passion for life and reconnect with the best parts of themselves.

Forging a better future

When David was working on himself, he finally discovered a term that he had been seeking to define for years: Emotional intelligence. 

Studying emotional intelligence, he noticed that women consistently  received much higher emotional intelligence scores than men. That explained why the fire service, notoriously lacking women, was an industry with room for improvement in emotional intelligence and communication. But it also explained why women weren’t joining the fire service - and certainly weren’t being retained. 

Even when women become firefighters, they frequently  leave for careers  in which their emotional  intelligence, skills and abilities are more highly valued. Now, David writes and speaks about opportunities for better gender equality in service careers, and what that could mean for improving outcomes. 

Quotes

“I really try to help veterans and first responders with PTSD. I had my own struggles.”

“People who spend their adult life who spend their adult life in fields like combat, law enforcement, EMS, and the fire department - you end up seeing horrible things. If you don’t deal with and process that, it can fester and lead to PTSD.”

“I went to a really dark place. I hadn’t accepted that I was as bad as I was. It wasn’t until I almost took my own life, in the moments and days after that experience, that I committed to myself that I would do everything that I could to heal and become the person I knew I could become - someone my daughter could be proud of.”

“I felt like - nobody’s gonna read this. Who am I to write a book? I came very close to deleting the entire thing. Then I realized that sharing the lessons I learned could help somebody avoid taking their own life.”

“Ultimately, I believe that we’re all seeking the same thing: Happiness, a sense of fulfillment - and one of the purest forms of fulfillment comes from helping others succeed. If you can, find your purpose helping others succeed by doing the things you’re gifted at.”

“The fire service is lagging behind even every male-dominated industry in the United States. Paid firefighters - in 2010, the workforce was 3.7% female, and other occupations that were similar had 17% females or higher. Ten years later in the 2020 census, they achieved success in bringing it up to 4.7%. The work needs to be done on the culture so that it’s more inclusive.”

“While the fire service is hiring more women,  they’re not retaining them. Most women may do 6-10 years but ultimately they’ll leave for a career where their skills and experience are valued to a higher degree. You can’t fault anybody for that!”

Links mentioned in this episode:

Visit David Hollenbach’s website at https://hollenbachleadership.com/ 

Follow Hollenbach Leadership on Facebook at https://www.facebook.com/hollenbachleadership 

Connect with David Hollenbach on LinkedIn at https://www.linkedin.com/in/dave-hollenbach-author-speaker/ 

Find David on Twitter at https://twitter.com/HollenbachLEAD 

Listen to the Hollenbach Leadership podcast at https://hollenbachleadership.com/from-embers-to-excellence-podcast 

If you or someone you love are considering self-harm or you find yourself struggling with your mental health, you are loved - and you are never alone. Please call the National Suicide Hotline at 988 and visit their official website for support, resources and completely confidential support. https://988lifeline.org/?utm_source=google&utm_medium=web&utm_campaign=onebox 

His clients call him “The Youtube ads guy.” He has overseen $22.2 million in ad spend over the last 12 months alone. Now on The Business of You, Youtube ad expert Tom Breeze is sharing some of his time-tested marketing secrets with us!

Tom is the Creator and Founder of multiple brands: YouTube ad agency Viewability, and Bidurk, a YouTube content analysis software that helps you create better videos and grow your audience online. 

Viewability is an innovative, world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. With over a decade of Youtube advertising experience, Tom and his team at Viewability have successfully cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results. 

Tom Breeze worked to develop Bidurk, a new tool that scans an entire Youtube channel to identify areas for growth and opportunity. After identifying that Youtube channel creators were spending too much time desperately trying to grow their following, Tom realized that he had a way to increase results, decrease time spent and massively impact leads. Bidurk expedites the process of growing a Youtube channel by providing data and insight. 

Recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts. Additionally, Tom Breeze is the Author of Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer. He speaks passionately at conferences and conventions worldwide.

Educated at the University of Leeds (UK), Tom achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree. After running several successful companies in the fields of presentation skills training, video marketing and online marketing, Tom specialized in the field of video advertising. 

Be willing to take big risks

When Tom began running Youtube ads, he saw big opportunity. He also knew that he was willing to take big risks. 

Tom promised his client that he would cover the cost of his ad spend - if the client would pay him for results. After negotiating a dollar amount per lead, Tom got to work. When the numbers came back, everyone was happy. 

With his first major campaign, Tom made a 5x return on his investment and his client was raking in new leads. By willing to bet on himself, Tom had successfully proven what he was capable of. Even now, a decade later, Tom and his team at Viewability cover the ad spend of their clients - knowing that the results will create major profit. 

The five A’s of Youtube advertising

Youtube advertising is often seen as complicated, and entrepreneurs are frequently intimidated. But as Tom explains it, all you need are the five A’s.

Tom lists Audience, Ads, Acquisition, Accounts and Attitude as the secrets to great Youtube advertising. Audience means that there is already an audience on Youtube - as in, people are there for the content you are offering already. While you can build or attract an audience, advertising is much easier when this infrastructure exists. Ask yourself - are people on Youtube searching for the content you want to create? 

In the five A’s of Youtube marketing, Ads is defined as the client’s own ability to create good ads. Tom and his team at Viewability specifically work with clients who are good on camera and confidently speak about their offerings. Having a great personality on video is more likely to resonate with the right viewers, increasing the ad’s likelihood to succeed. Acquisition refers to how you attract leads in your marketing funnel, and the quality of your offering. Is your offer converting?

While anyone can get started advertising on Youtube, Tom acknowledges that prior ad data is a huge help. The fourth A stands for Accounts - and the supply of advertising data you can pull from to craft a profitable Youtube ad. What advertising have you done in the past and what did you learn about your audience? When it comes to advertising on the Youtube platform, being specific about your audience’s behavior can pay off big time. 

Lastly, Tom names the last A as Attitude - because a healthy attitude towards marketing can make or break your success. When working with his clients, Tom and his team assess their attitude and expectations. What is their company’s objective? What are their current goals? Do they have a flexible and resilient mindset?

If you’re curious about scaling your business with consistent, profitable Youtube ads, this episode is for you.

Quotes

“I wouldn’t say I’m the cleverest person but I work hard. I’ll outwork most people. If I find something interesting, I go deeper and deeper to find out more about that subject matter… sometimes, to the point where I go too deep.”

“I’m quite happy with high risk. As long as the opportunity’s big.”

“With advertising, I find that the rules can change month to month. It’s easier to keep on top of that for one client - it’s harder to do that with lots of clients.”

“The five things I look for when running a good Youtube ad are: They have to have a good audience already on the Youtube platform. The second thing is ads - can the clients create good ads? Then there is acquisition - saying, do you have a funnel? Is there a good offer that converts? Then you have the account - your ad account and how it is working, if you have results already. The fifth is your attitude - what the client is demanding, or wanting.”

“Youtube consumers are looking for information or entertainment. Think of what the audience would be typing in.”

“If you have a personality in a video, those people can educate and give value really effectively.”

“How you get started on Youtube is really, really important. Go and create really good content.”

“The whole idea is to amplify what you’re already doing on Youtube - identifying what content already works for you, and get in front of more and more people.”

Links mentioned in this episode:

Visit the website for Viewability at https://viewability.co/ 

Check out Bidurk at https://www.bidurk.com/home 

Connect with Tom directly on LinkedIn at https://www.linkedin.com/in/tombreeze/ 

Find Tom on Facebook at https://en-gb.facebook.com/TomBreezeOfficial 

Buy Tom’s book Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer at https://www.viewability.co.uk/book

In Part 2 of my conversation with Jonathan Jackson, we dive deeper into his faith and passion for creative storytelling. 

If acting, music and writing were all about entertaining people, Jonathan would have left the industry behind a long time ago. Instead, he uses multiple creative channels to weave authentic stories of redemption, grace and humanity for others - through song, spoken and written word. 

While Jonathan still acts, he primarily builds his influence on the foundation of storytelling in every form it takes, with poetry and music taking center stage. 

Jonathan recently released a new book called The Harrowing of Hell: An Epic Poem exploring what happened between Christ’s crucifixion and resurrection. To Jonathan, it is the story of the Hero of Heroes.

He has also authored other books including a work of Mystical Poetry entitled “Book of Solace and Madness” and the non-fiction prose “The Mystery of Art”, which has been translated into multiple languages. 

His band Enation has performed alongside artists such as Echo & The Bunnymen, Sarah McLachlan, Echosmith, and more. Their newest album, Ultraviolet Empire, was released in the fall of 2020 and was co-produced by GRAMMY® Award-winning producer Colin Linden. 

Jonathan Jackson is a five-time EMMY® Award-winning actor and Critics’ Choice Award nominee who has starred in numerous TV and films, including ABC/CMT’s hit drama “Nashville” (2012–2018), “General Hospital” (1993–1999, 2009–2011, 2015), “Tuck Everlasting” (2002), “The Deep End Of The Ocean” (1999), “Insomnia” (2002) and “Dirty Dancing: Havana Nights” (2004). He also appeared in episodes of “One Tree Hill”, “Boy Meets World”, “The Twilight Zone” and “Terminator: The Sarah Connor Chronicles.”

Trust the timing

Jonathan Jackson is a believer in divine timing. 

Rather than many business strategists who will tell you that there is a “right” or “wrong” time to put your work out into the world, Jonathan recommends that we as entrepreneurs turn inwards. Do you feel like the work is done - and is the world actually ready for it? Do the conditions feel right to you? 

Jonathan has multiple albums, several books and even some screenplays that await the right conditions. They are in various stays of completion, but they all have one thing in common - it’s not the right time yet. 

In this episode, Jonathan serves us a welcome reminder that much of life and business is about timing. 

Don’t be afraid to explore your interests

If you’re someone with varying interests, it can be easy to cave in to others’ advice to just choose one focus. But Jonathan Jackson gives us his honest advice: Don’t. 

In his young adulthood, Jonathan was an actor while he sought to learn songwriting, screenwriting and more. He never lost sight of his own passions and followed every thread as far as he could, creating new spaces for his own exploration. The results have been incredible. With his most recent book he released an original score of music and occasionally hosts live performances honoring the work. SImilarly, he believes that we can all weave our passions together when the timing is right.

Rather than seeing our interests as boxes we have to fit into, he encourages us to stay open minded and see the broader picture. Your interests may seem disparate now, but how could they be woven together in new and innovative ways? Those are the questions worth asking in life. 

Quotes

“I had these deep experiences with Christ. To be, theology is beauty, and poetry. It’s not about a religion, it’s about life.”

“When I’m looking at music, storytelling or films, I can’t see the world outside of the beauty and challenging reality of Christ.”

“Orthodoxy has helped me to see the whole world as a sacrament.”

“When I was younger I was looking at it like acting was the central focus of my income. But I saw the writing on the wall a long time ago, that that was not going to be enough for my soul. Developing my writing and music was a way of engaging with the world in these other ways.”

“There is a strange kind of tension between the flurry of inspiration, creating things, and waiting. We have four albums we’ve created and not released yet, because we’re waiting for the right time. I have a handful of books that have been written and screenplays - we don’t know what we’re doing, really. There is intentionality and prayer and vision, but we’re trying to be flexible.”

“As a writer, I want to live in it for a while, go away from it and come back. Again and again. It’s a testing thing, a maturation process with a particular work. My lived experience finally matches the intention of the work.”

“I’ve learned over the years that the music and the story is about connecting with someone’s soul and heart. That’s the stuff I care about.”

Links mentioned in this episode:

Visit Jonathan Jackson’s Website at https://www.jonathanjackson.com/ 

Find Jonathan on Facebook at https://www.facebook.com/JonathanJacksonHQ/ 

Follow Jonathan on Instagram at https://www.instagram.com/jonathanjacksonhq/ 

Subscribe to Jonathan Jackson’s Youtube channel at https://www.youtube.com/channel/UC4KKxEIbF5kAGOSi26Nx3Bg