The Business of You with Rachel Gogos

If you've ever dreamed of launching a physical product—turning an idea into something tangible—you've probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they're already in trouble.

In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren't just innovative—they're prepared.

Today's guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology, retail, spirits, sports equipment, and beyond. As Founder & CEO of The Atlas Network, he and his team help companies navigate the often-chaotic process of bringing products to market—handling everything from factory selection to QC, logistics, and end-to-end production.

Kerim is also the author of Supply Chain Ups and Downs, creator of The Supply & Demand Show, and the first U.S.-based verified supplier and ambassador for Alibaba—giving him a uniquely global, modern perspective on how products really get made.

In this episode, Kerim breaks down the mindset, knowledge, and strategies every founder needs before they ever produce a thing.

The Hidden Challenges New Founders Overlook

Kerim's path into supply chain didn't start in manufacturing—it began with years spent in finance, regulation, consulting, and entrepreneurship. But everything changed the first time he stepped into a factory in China and saw ideas becoming reality on the production line.

From that point forward, one truth has shaped his entire philosophy:

Most founders fail not because the idea is bad, but because they don't know what they don't know.

The wrong supplier. No quality control. Assuming timelines will hold. Not understanding cultural expectations. Failing to anticipate disruptions.

Kerim explains how founders can dramatically reduce risk by choosing vetted suppliers, putting "eyes and ears" on the ground, and building processes that protect them from expensive mistakes. Even seasoned brands struggle when entering new categories—so first-time founders need even more support.

Successful product creation starts with education, clarity, and the right partners.

AI, Disruption, and the Future of Product Development

Global supply chain challenges aren't rare—they're constant. Weather, politics, tariffs, port closures, labor strikes, pandemics…founders can't avoid disruptions, but they can prepare for them.

Kerim believes these moments of chaos often spark innovation. When materials change, or routes shift, companies are forced to rethink how products are made—and sometimes what emerges is stronger, smarter, or more profitable than before.

He also shares how AI is reshaping the entire supply chain ecosystem:

• AI-powered sourcing tools that match founders to the right factory instantly
• Autonomous warehousing, trucking, and drone delivery
• Emissions-optimized shipping routes
• Instant business plans and market analyses generated from a single idea

But with innovation comes caution. Kerim emphasizes that AI must be a tool—not a substitute for human wisdom, experience, and guardrails.

At the center of it all is the mindset he teaches clients: a limitless mindset—one that looks for possibility, not restriction.

Enjoy this episode with Kerim Kfuri…

Soundbytes

08:18 – 08:26 "Sometimes it's in the face of chaos that we have true opportunity. It all comes from having the right mentality as you come into global supply chain."

14:37 – 14:49 "You have to be the cheerleader. You go to bed with your successes and your failures, and then get up the next day and do it again."

Quotes

"These disruptions aren't doomsday situations—you have to see the opportunity inside them."

"You can't build a supply chain by guessing. Passion is great, but knowledge is what protects your business."

"Entrepreneurship isn't for the faint of heart. You have to get up every day ready to fight for your idea."

"If you scale too quickly, you risk diluting your service. Growth only works when it's intentional."

Links mentioned in this episode:

From Our Guest

Website: https://kerimkfuri.com/

LinkedIn Profile: https://www.linkedin.com/in/kerimkfuri/

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

If you've ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you're not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren't the ones chasing trends…they're the ones building with intention.

Today's guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today's data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling experience and over $30M in revenue generated across dozens of categories, Pasha has mastered the science and art of sustained Amazon success.

In this episode, Pasha pulls back the curtain on product selection, brand-building, organic ranking, and the future of AI-driven e-commerce—and what sellers must get right to scale smarter.

Building an Amazon Brand That Solves a Real Problem

Pasha's journey into Amazon began with experimentation—selling random products, discovering early opportunities, and launching a successful private-label brand long before the platform became saturated.

But the landscape has changed dramatically. Today, sellers can't simply pick a trending item and hope for the best. Amazon rewards solutions, not commodities.

According to Pasha, the first step to a scalable product isn't creativity—it's clarity. Successful sellers reverse-engineer demand by digging into negative reviews, identifying gaps in the market, and building a product that solves a meaningful, proven problem. That's the difference between a product that launches and one that lasts.

The New Era of Amazon Advertising and Organic Growth

Beyond product strategy, Pasha shares how Amazon's ad platform has transformed and why focusing on Amazon's built-in tools is more effective than spreading efforts across outside channels. Instead of relying on other platforms to drive traffic, he uses Amazon's own customer data to reach buyers who are already interested and ready to take action.

But ads are only one piece of the puzzle. Pasha explains why organic visibility matters just as much, especially now. Many sellers overlook the backend fields of their listings, yet these details are what help Amazon understand exactly what a product is and who should see it.

This philosophy inspired the software Pasha is building: a tool that simplifies and automates backend updates so more sellers can improve organic performance without drowning in technical work.

At the heart of it all, Pasha believes Amazon success comes from constant learning and resilience. Every setback becomes a lesson, and every lesson creates an opportunity to grow stronger.

Enjoy this episode with Pasha Knish…

Soundbytes

10:59 – 11:16 "If you can give Amazon the most accurate representation of your product in those backend fields, you're going to show up better organically."

28:13 – 28:19 "If people like you and they find out you have a product, they'll probably buy it because they like you."

30:15 – 30:20 "You have to know exactly who you're advertising to. In a saturated market, going after top keywords will just lose all your money."

Quotes

"If you don't have a product differentiator, you'll spend all your money and never succeed."

"The failures are what pave the way to success."

"Backend optimization matters. Amazon is a categorizing system, and you need to fit cleanly into it."

Links mentioned in this episode:

From Our Guest

Website: https://amzoptimized.com/

LinkedIn: https://linkedin.com/in/pasha-knish

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?

If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.

John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.

His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity.

In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably.

Building Effective Google Ads Campaigns Starts with Strategy

Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.

Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page.

From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.

And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency.

How AI and New Algorithms Are Changing the Future of Advertising

AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization.

John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems.

As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places.

Enjoy this episode with John Horn…

Soundbytes

07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing."

23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google."

30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly."

Quotes

"Advertising is not a magic bullet. There's risk involved, and every business is different."

"You have to define what success looks like and the action you want people to take before you ever launch a campaign."

"AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment."

"You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly."

Links mentioned in this episode:

From Our Guest

Website: https://stubgroup.com/

LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

You know that moment when someone sees something in you long before you're ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted "number two" to founder of a thriving HR firm that's been supporting high-performance companies for more than two decades.

Too often, business owners think of HR as paperwork, policies, or "the stuff you deal with when something goes wrong." But Vicky's story—and her expertise—reveal a very different truth: HR is leadership. HR is vision. HR is the people strategy that creates growth, retention, and long-term success.

With 20+ years of corporate leadership behind her, Vicky stepped into entrepreneurship almost by accident. But what she built—Idomeneo Enterprises and the Leaders Journey Experience—now helps business owners streamline their operations, strengthen their culture, and lead with confidence. And yes, her unexpected background as an opera singer plays a surprising role in how she shows up as a leader today.

In this episode, Vicky breaks down how to hire well, retain top talent, lead remote teams, and embrace the mindset required to grow—and how you can do the same.

Finding & Keeping the Right People

Hiring high performers doesn't start with a job post—it starts the moment you recognize a gap on your team. Vicky explains that clarity is everything: when leaders don't define what they truly need, they end up hiring "whoever sticks" instead of hiring strategically.

Onboarding goes beyond SOPs. High performers want context—why their work matters, where it fits in the bigger picture, and what success actually looks like. When people feel informed and empowered, they stay engaged and contribute at a higher level.

And retention? It comes down to vision. Vicky shares that great leaders build a vision big enough to hold their team's dreams. Some people will eventually pursue their own path—and that's a win. But the right culture gives ambitious, talented people room to grow with you.

Leading With Vision—And Letting Your Team Shine

With decades of HR leadership behind her, Vicky reminds us that great CEOs don't know everything—they know enough to hire the right experts. She encourages leaders to stay curious, keep learning, and stay connected to every part of the business, even the parts outside their natural strengths.

Culture is equally essential, especially for remote teams. Vicky shares how her company maintains connection through weekly team touchpoints—tactical meetings, kudos and wins, shared learning, and a beloved "Wednesday Water Cooler" that mixes fun with genuine relationship building. These small rituals create trust and make work feel human.

And then there's her opera background. Her teacher's advice—"Sing with your opera voice all the time"—became a leadership mantra about confidence, presence, and stepping fully into your role. It's the mindset that helped Vicky evolve from a reluctant founder to a visionary leader.

Enjoy this episode with Vicky Brown…

Soundbytes

08:53 - 09:10 "You're good at what you're good at, but now you're responsible for a whole world of other tasks. I had never sold anything—now suddenly I'm responsible for sales, marketing, accounting, all of it."

14:14 - 14:25 "Your vision needs to be large enough to hold their dream. If your vision is big enough, there's infinite opportunity for them with you."

Quotes

"You just have to step into that suit and wear it."

"High performers don't just want to make widgets—they want to know how their work fits into the bigger picture."

"Recruiting is a marketing function. You're selling the opportunity to the right people."

"You need to know enough to be dangerous, but not enough to do it all. Hire experts."

Links mentioned in this episode:

From Our Guest

Website: https://idomeneoinc.com/

LinkedIn Profile: https://www.linkedin.com/in/vicky-brown-4160061/

The Ultimate HR Workflow Guide: http://vickybrownhr.com/podcastgift

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

When success starts to feel like stress, what if your body could tell you why?

For high-achievers, it's easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers.

A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn't found in strategy or mindset — it's found in the nervous system.

Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders — transform how they lead by transforming how they feel.

In this episode, Keri unpacks the most overlooked leadership skill of all: emotional regulation. You'll learn how to listen to your body before burnout hits, rewire success from the inside out, and expand your capacity for peace, profit, and purpose.

How the Body Leads Before the Mind

Keri's journey began with a deeply personal revelation — supporting her son through sensory processing challenges introduced her to the world of nervous system regulation.

That experience sparked her passion for understanding how our bodies seek safety and how dysregulation affects everything from relationships to revenue.

Through Somatic Success®, Keri teaches leaders to work bottom-up — training the body to communicate safety, trust, and resilience. She explains how physical sensations like tightness, heat, or tension can reveal misalignment long before the mind catches up. Learning to attune to these cues allows us to make better decisions, prevent burnout, and sustain long-term success.

Her approach transforms "high performance" from a mindset into a state of being — one that balances peace and productivity instead of trading one for the other.

Embodiment, Faith, and the Future of Leadership

As Keri tells Rachel, elite people don't struggle because they lack skill — they struggle because their nervous systems can't keep up with their ambition. The higher they rise, the more pressure and isolation they face. Through her boutique coaching company, retreats, and signature program, The Champagne Club, Keri helps women expand their capacity for leadership without losing their humanity.

She also shares how faith plays a quiet but grounding role in her work. Whether helping clients manage big business decisions or simply breathe through uncertainty, Keri's focus is the same: creating safety from within.

By teaching embodied leadership, she's rewriting what success looks and feels like — showing that true power comes not from pushing, but from presence.

Enjoy this episode with Keri Ford…

Soundbytes

11:26 – 11:58 "It's automatic because we have an autonomic nervous system where the body goes into a self-protective response automatically… apply that to things like intimacy, really amazing money, higher levels of visibility — things that can seem quite dangerous if we haven't been there in our growth journey as a leader. It can feel like there's a fire.

19:54 – 20:07 "When success amplifies, everything amplifies with it, including not-so-great things. But the ability, despite that, to be calm, curious, and alert — that's how you know you can metabolize stress really well."

Quotes

"Your nervous system becomes the nervous system that your clients attune to. You have to embody it before you can create real change."

"The higher you go, the more you feel misunderstood — but having a support system makes all the difference."

"If your body isn't prepared to hold that level of success, the pressure becomes too much."

"We want to expand the window of tolerance — to grow your capacity for what feels safe to be with."

Links mentioned in this episode:

From Our Guest

Website: https://elevatewithkeri.com

Connect with Keri Ford on LinkedIn: https://linkedin.com/in/kerifordofficial

Connect on Instagram: https://www.instagram.com/iamkeriford/

Facebook: https://www.facebook.com/kerilynn.ford

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

What if the fastest way to grow your business isn't marketing harder, but speaking smarter?

In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals.

Known as the "Jim Carrey with a Ph.D.," Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations.

The Power Of Clarity And Connection

If you've ever struggled to explain what you do–or why it matters–Danny says you're not alone. In fact, 95% of speakers can't answer two simple questions: Who is your audience? And what problem do you solve for them?

His Five C's framework shows you how to fix that.

As Danny puts it, "Choices confuse and cause you to lose." When you focus your message on one problem and one solution, you'll instantly become more memorable–and more effective.

Turning Stories Into Sales

If you want to grow your business faster, start telling better stories.

Danny explains that authentic storytelling—especially around your failures—is what builds connection and trust with your audience. Those real moments are what turn listeners into clients. Use your own experiences to teach, inspire, and move people to act.

Whether you're speaking on stage or recording a short video, every story should lead your audience toward clarity, confidence, and conversion.

Enjoy this episode with Danny Brassell…

Soundbytes

11:04 - 11:09 "I believe speaking is the fastest way to grow your business, and there's simple strategies that I share with people."

14:00 - 14:17 "If you can answer these questions succinctly, you'll be in pretty good shape. But it's amazing, 95% of the people I work with cannot answer one or both of these questions. The first question is, who is your audience? The second question is, what is the problem that you solve for them?"

Quotes

"What there is is priority management."

"The way you get better is through practice."

"Preparation builds up that confidence."

Links mentioned in this episode:

From Our Guest

Website: https://wellcraftedstoryworkshop.com/workshop

Connect with Danny Brassell on LinkedIn: https://www.linkedin.com/in/DannyBrassell/

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

What happens when business growth outpaces the guardrails that keep it sustainable?

This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years.

After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power.

How To Grow Fast Without Burning Out

Bennett reveals the critical mistakes founders make when scaling too quickly—from chasing trends to stretching operations beyond capacity. He explains how you can prepare your business for hypergrowth by building processes that keep quality, cash flow, and team culture intact as you expand.

His story shows why sustainable growth beats explosive growth every time, and how to spot the difference before it's too late.

Build A Franchise That Frees You – Not One That Owns You

Turning lessons from Dirty Dough into a repeatable strategy, Bennett shares how simplicity, systems, and multi-unit ownership can create freedom instead of stress.

You'll learn how to structure your franchise to work for you, not the other way around – plus how a consistent personal brand can generate trust, attract the right partners, and keep your pipeline full without spending more on ads.

Enjoy this episode with Bennett Maxwell…

Soundbytes

06:15 - 06:32 "I hated trying to run two businesses. With dirty dough, it was purchased in 2021, franchised at the end of 2021. Hired a good CEO, great advisory boards, started selling a ton of franchises. We sold 450 franchises in the first two and a half years."

22:37 - 23:46 "I searched through my contacts, and I type in the word franchise... I went to a million franchise conferences, and I was raising money, and I talked to everybody."

Quotes

"You can ask people to do whatever you want them to do, and they always have the freedom to say no."

"Work to learn, not to earn."

"Once you get there, you realize that the lack of money wasn't making you happy."

Links mentioned in this episode:

From Our Guest

Website: https://bennettmaxwell.com/

Connect with Bennett Maxwell on LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Most founders focus on selling their products, but few take the time to teach people why they matter.

For Shizu Okusa, that difference has become her biggest advantage in business.

A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as "Mother Nature's Pharmacy."

What started in her kitchen, mixing herbs like maca and ashwagandha, has grown into a nationwide brand stocked in Ulta, Sprouts, and 500+ stores across the U.S.

Shizu's lessons in business will change your approach to connecting with customers.

Education Over Persuasion

If you want people to trust your brand, stop selling and start teaching.

Shizu discovered that most consumers don't reject wellness products because they don't care; they reject them because they don't understand them. By focusing on education instead of persuasion, she turned curiosity into loyalty.

From breaking down the science behind adaptogens to teaching why liquid tinctures outperform pills, Apothékary built authority through honesty — and showed that sharing knowledge is the strongest form of marketing.

Growth Without Burnout

Fast growth means nothing if you burn out in the process.

Shizu's journey is a reminder to pace your ambition. She shares how defining her investor relationships, protecting her energy, and staying rooted in purpose helped her scale Apothékary without losing herself.

Her approach challenges every founder to ask: Are you building something that grows fast, or something that lasts?

Enjoy this episode with Shizu Okusa…

Soundbytes

08:23 - 08:31 "And so there's just a lot of education that actually is marketing. We primarily think ourselves as an education company more than anything else."

30:54 - 31:13 "The company will grow exponentially, and people grow linearly. So, when I say that, what that basically means is, your company is going to be pacing with consumer demand or market growth. And so if your company and your market's growing exponentially, there is no way you can have the same expectation for people to grow exponentially."

Quotes

"The company will grow exponentially, and people grow linearly."

"There really is a cost that comes with growth."

"I think of myself as an editor of the brand, more than a face of the brand."

"Our bodies are really powerful compasses, and it takes one to quiet down and really listen and tune in."

Links mentioned in this episode:

From Our Guest

Website: https://www.apothekary.com/

Connect with Shizu on LinkedIn: https://www.linkedin.com/in/shizu-okusa-87a25415/

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

When your past has been uprooted, how do you hold on to who you are?

For Haleh Shoa, that question shaped her life. At just nine years old, she fled Iran with her family during the Revolution — carrying little more than a few cherished photos. Those images became her connection to home, her culture, and her story.

Decades later, after a thriving career in luxury advertising, Haleh realized that storytelling was still at the heart of everything she did — but now, she wanted those stories to mean something deeper.

That realization led her to found Picturli, a photo organization and legacy storytelling studio dedicated to helping families preserve their memories and reconnect with their histories.

In this episode, Haleh breaks down how to honor your story, protect your memories, and transform personal pain into purposeful creativity.

The Emotional Power Of Preservation

What if the stories that shaped your brand were lost? Haleh shares how preserving memories goes beyond nostalgia and is an act of protecting your identity.

Through her family's experience of displacement and the lessons learned from clients who've lost irreplaceable archives, she challenges founders to think about their own story as an asset worth safeguarding.

The message: don't just build a business. Build something that remembers where it came from.

Turning Chaos Into Legacy

Haleh reveals how her team at Picturely transforms thousands of disorganized photos into cohesive, lasting legacies—and how that same principle applies to entrepreneurs.

By bringing clarity and intention to the stories you share, you can turn complexity into connection and create a brand that stands the test of time.

Enjoy this episode with Haleh Shoa…

Soundbytes

20:21 - 20:41 "I think it's really important for those who are running a business to make sure that the branding feels right to them. You know, yes, it has to hit the right audience, but it's coming from us. It's like something that we create. So it really has to feel right from our soul."

29:21 - 29:37 "A lot of growth comes from within, right? It's that alignment that you have in your own heart about what you're creating, and sometimes I fall off track and go, "Oh, my God. Why am I doing this?" And then I have to go back to my why."

Quotes

"Good enough is not enough."

"Think of your future self."

"The challenge is a learning experience. It's all happening for you, and not to you."

Links mentioned in this episode:

From Our Guest

Website: https://www.picturli.com/

Connect with Haleh Shoa on LinkedIn: https://www.linkedin.com/in/halehshoa/

Free Resource — The Seven-Step Guide to Archiving Your Legacy: https://picturli.com/connect

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Billboards are back–and smarter than ever.

Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results.

Today's guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he's helping modern brands move beyond the screen and back into the streets.

After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he's helping B2B and DTC companies rethink how and where they show up–online and off.

How Founders Can Use Physical Ads to Build a Stronger Brand

If you're relying on performance digital marketing alone, you're leaving brand equity on the table. Greg explains why founders at high-growth companies are turning to old-school channels—such as billboards and in-store signage—to cut through the digital noise and stay top of mind.

Why Out-of-Home Advertising is Easier Than You Think

Greg shares how platforms like OneScreen are making it easier than ever to plan, buy, and measure out-of-home campaigns with real data–think billboards, bus stops, airport signage, and even wrapped cars.

You'll learn how B2B teams are using out-of-home advertising to reach niche audiences by location and profession, and track web lift just like digital marketing. Some of their campaigns are driving over 130% increases in website activity—and you'll hear exactly how.

This episode is packed with practical ideas on how to blend real-world and online campaigns, as well as why investing in your brand today makes conversions easier, cheaper, and faster tomorrow.

Enjoy this episode with Greg Wise…

Soundbytes

39:47 - 40:07 "Doing out of home can increase web lift conversions by 134%...For B2B companies. …For DTC companies was well over 200%."

44:10 - 44:39 "The performance marketer might generally think about it as someone who's focused on the bottom of a funnel, the people that are ready to buy, the people that are ready to convert. But that's potentially 5%. It's the 95-5 rule. 95% of your target audience and your target customer base are not in the market to buy right now, and for years, we've ignored those people. The way you go after those people is through brand work."

33:49 - 34:02 "We need that physical location, to show up in the real world, in the places where our customers are, so they can see and touch and feel, try on, experience, and then we don't care if they buy it in the store or if they buy it online."

Quotes

"How are you communicating brand in a way that can be memorable and stand out?"

"The problem is that people don't really know how to do it right if they've never done it before."

Links mentioned in this episode:

From Our Guest

Website: https://www.onescreen.ai/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/

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