The Business Owner's Journey

Full Episode Page: Season 1: Reflection and What's Ahead

Episode Summary: In this special episode wrapping up Season 1 of The Business Owner’s Journey, host Nick Berry reflects on the lessons learned and what’s to come in Season 2. Nick explores the mental aspects of business, how podcasting can accelerate personal and professional growth, and his strategies for creating value for guests and listeners alike. With a focus on resilience, mindset, and creating lasting connections, Nick highlights the unique impact the podcast has had on him, his guests, and his audience.

Takeaways:

• Mindset drives business success; frameworks alone aren’t enough.
• Podcasting refines your personal brand and storytelling.
• Creating guest value creates ripple effects for all parties.
• Efficient workflows amplify the impact of your content.

Links:

• Nick on YouTube
• Nick on LinkedIn
• Nick on X (Twitter)
• Nick on Facebook
• Nick on Instagram
• Nick Berry's Fitness Revolution profile (co-founder, former CEO)
• Nick Berry's Linktree

Chapters
00:00 Season One Recap and Reflections
04:23 The Importance of Mindset in Business
07:08 Building a Personal Brand
07:52 Creating Value for Guests
11:10 Leveraging Podcasting for Business Goals
14:23 Looking Ahead to Season Two

Want to know what Nick Berry does for Small Businesses?

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 12: Dana Farber: How to Use Customer Insight Mapping to Reveal Misconceptions Sabotaging Your Marketing

Get all '12 Days of Business' here.

Episode Summary:
As part of our special "12 Days of Business" mini-series, Nick Berry shares a segment with Dana Farber, Founder of Moonstone Marketing, to explore the power of customer insight mapping. Dana shares how marketers can uncover hidden biases and better understand their customers’ journeys to build authentic brand trust. Through a live exercise, Dana and Nick reverse-engineer a recent purchase to reveal the subtle touchpoints and emotions influencing buying decisions. This episode is packed with actionable insights to help business owners elevate their marketing strategies with empathy, authenticity, and data-driven approaches.

Takeaways:

• Understand touchpoints: Small moments build trust and shape the customer journey.
• Stories over discounts: Authentic storytelling drives full-price conversions.
• Know your audience: Empathy bridges the gap between assumptions and reality.
• Holistic strategies win: Multi-touchpoint marketing creates a seamless journey.

Links:

• Moonstone Marketing
• Dana on LinkedIn
• Moonstone Marketing Instagram

Chapters:

03:40 What is Customer Insight Mapping?
07:37 Building Awareness Through Influence
08:44 Gaining Trust Through Familiarity
09:31 Engaging with the Brand for Confirmation
11:57 From Intention to Purchase
17:07 The Right Story Beats Discounts
20:22 Owners Don’t Always Understand Their Customers
22:10 Marketing Requires a Holistic Approach

Prior Episodes from The '12 Days of Business' Mini-Series
Day 11: Romi Wallach & Nicole Mastrangelo: Empathy, Understanding, and Truly Connecting with Your Customers

Does what prospects find when they Google you or ask AI about you match what they expected? That’s the Google-Me Moment.
Authority Coded helps experts win it, so their research builds confidence in taking the next step.

Learn more: https://authoritycoded.com

New here? Meet Nick Berry: https://www.nickberry.info/about

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 11: Romi Wallach & Nicole Mastrangelo: Empathy, Understanding, and Truly Connecting with Your Customers

Get all '12 Days of Business' here.

Episode Summary: As part of the 12 Days of Business mini-series wrapping up Season 1 of The Business Owner’s Journey, host Nick Berry is joined by Romi Wallach and Nicole Mastrangelo, co-founders of Daily Drip Media. This dynamic duo shares how empathy in business, listening to customers, and building authentic connections can transform your brand. They offer actionable advice on leveraging emotional connections and community building to accelerate growth. Romi and Nicole’s impressive journey includes creating a hyper-local, female-driven media platform that has grown organically to 4,000+ members. Their strategies focus on understanding customers deeply, pivoting based on audience feedback, and thriving by going deeper, not wider. 

Takeaways:

• Empathy unlocks authentic connections and lasting loyalty.
• Listening to customers drives insight and meaningful growth.
• Pivoting based on audience feedback builds trust.
• Go deeper, not wider, to create impactful relationships.

Links:

• The Daily Drip Official Website
• Romi Wallach on LinkedIn
• Nicole Mastrangelo on LinkedIn
• The Daily Drip Instagram

Chapters:

00:00 The Power of Customer-Centric Thinking
00:48 Empathetic Understanding vs. Generic Profiles
04:23 Paying Attention and Listening
06:34 Hearing Customers and Deciding to Pivot
07:30 Getting Buy-in from the Community Members
09:12 Growth Through Depth, Not Just Expansion
13:01 Recognizing the Signs of an Ideal Client

Prior Episodes from The '12 Days of Business' Mini-Series
Day 10: Anthony Milia's Business Journey: 5 Inflection Points That Shaped His Leadership

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 10: Anthony Milia’s Business Journey: 5 Inflection Points That Shaped His Leadership

Get all '12 Days of Business' here.

Episode Summary: Nick Berry interviews Anthony Milia, founder of Milia Marketing, speaker, and author. Anthony reflects on five pivotal moments that shaped his leadership journey and helped him scale his award-winning marketing agency. From John DiJulius' mentorship to implementing the EOS framework and leveraging peer communities like Entrepreneur's Organization, Anthony embraced opportunities and built his personal brand to become an industry thought leader.

Takeaways:

• Raise the bar: Deliver a world-class customer experience by focusing on small but impactful details.
• Think big: Find mentors and programs like Goldman Sachs 10K to uncover transformative growth opportunities.
• Peer power: Peer groups like EO provide perspective, support, and fast solutions to tough problems.
• Scale smarter: EOS brings clarity, accountability, and alignment to your business operations.

Links:

• Milia Marketing
• Anthony on LinkedIn
• Anthony Milia Official Site
• Anthony previously on tBOJ: Data Driven Marketing & Best Business Decisions

Chapters
05:12 Learning from the Best: Mentorship and Growth
08:34 GS10KSB Prompted Niching Down
08:56 Implementing EOS: Clarity and Accountability
14:42 Writing 'Marketing Magnifier'
20:23 Finding Entrepreneur's Organization (EO)
21:24 Valuing Peer Groups: Finding Support in Business

Prior Episodes from The '12 Days of Business' Mini-Series
Day 9: Tips for Biz Owners to Prioritize Health & Manage Stress in '25

Does what prospects find when they Google you or ask AI about you match what they expected? That’s the Google-Me Moment.
Authority Coded helps experts win it, so their research builds confidence in taking the next step.

Learn more: https://authoritycoded.com

New here? Meet Nick Berry: https://www.nickberry.info/about

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 9: Vivien Hudson: Tips for Business Owners to Prioritize Health and Manage Stress in 2025

Get all '12 Days of Business' here.

Episode Summary:
As part of our 12 Days of Business mini-series, Nick Berry is joined by Vivien Hudson, Stress and Performance Coach and Founder of Brain, Body, and Business. Known as the 'Anti-Pharmacist,' Vivien delivers actionable insights into how entrepreneurs can improve their health, manage stress, and achieve peak performance in 2025. Drawing on her expertise as a former pharmacist and life coach, she emphasizes the importance of mindset shifts, proactive health measures, and building habits that support well-being. Whether you're stuck in a cycle of long office hours or seeking strategies to break free from sedentary routines, Vivien shares advice that will inspire you to take control of your health and your business.

Takeaways:

• Reclaim your health by focusing on what you can do, not what\u2019s holding you back.
• Build habits like short walks or standing desks to combat long hours at the office.
• Shift your mindset to prioritize how good healthy choices make you feel.
• Proactively manage stress to avoid burnout and thrive as a leader.

Links:

• Brain, Body, and Business Official Website
• Vivien Hudson on LinkedIn
• Vivien Hudson on Instagram
• Vivien Hudson on Facebook

Chapters :

02:53 Taking a Proactive Approach to Health
03:04 Having agency, taking responsibility for your health while running a business
04:59 Having the mindset to be a healthier business owner
07:11 Why business owners are so stressed and have health issues
07:54 Business owners can be  'tethered' in the office and sitting all day
09:22 How Wearables can Help
09:47 Things You Can Use While in the Office
11:22 How Nick Works on Mindset and Getting Un-Tethered from Sitting All Day

Prior Episodes from The '12 Days of Business' Mini-Series
Day 8: Shireen Hilal's Top 3 Trends in Business for 2025 and How to Take Advantage of Them

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 8: Shireen Hilal's Top 3 Trends in Business for 2025 and How to Take Advantage of Them

Get all '12 Days of Business' here.

Episode Summary: As part of the special 12 Days of Business mini-series, Nick Berry welcomes Shireen Hilal, founder and CEO of Maior Strategic Consulting, back to the podcast. Shireen shares her expertise on the top three trends in business for 2025, including how client disconnect, remote work challenges, and the demand for efficiency are reshaping the professional landscape. With years of experience in executive roles and consulting for growing firms, Shireen offers actionable insights for staying ahead in a competitive environment. Tune in for strategies that can transform how you approach clients, teams, and efficiency in your business.

Takeaways:

• Prioritize client connection: Build trust with personalized communication and clear processes.
• Adapt to remote challenges: Blend full-time, fractional, and nearshore talent to optimize results.
• Understand client needs: Address costs, team expertise, and proven results in every pitch.
• Focus on efficiency: Small improvements drive profitability, morale, and client satisfaction.

Links:

• Shireen Hilal’s Official Website
• Shireen on LinkedIn
• Shireen's previous episode: Growth Strategies for Professional Services Firms

Chapters

01:35 Business Trends for 2025
01:51 Clients are Feeling Disconnected and are Price Sensitive
05:18 The 3 Things Clients Really Want to Know
06:56 Remote Work Has Spread Teams too Thin
07:21 The Opportunity to Build a Connected and Engaged Culture
11:35 Emphasizing Efficiency as a Core Value
12:24 Innovating and Empowering to Find Efficiencies
14:55 Recognize the Signs, Get Out in Front of the Trends

Prior Episodes from The '12 Days of Business' Mini-Series
Day 7: Brett Bartholomew Explains the Skill Behind Building Trust, Resolving Conflict, and Communicating Better in Your Business

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 7: Brett Bartholomew: Building Trust, Resolving Conflict, and Communicating Better in Your Business

Get all '12 Days of Business' here.

Episode Summary: Nick Berry sits down with Brett Bartholomew, a performance coach, best-selling author, and founder of Art of Coaching. Brett brings his expertise in leadership, communication, and power dynamics to share actionable insights for business owners. He explains how social agility, reading the room, and adapting communication styles can help leaders build trust in leadership and improve team dynamics. Brett’s unique background and practical approach offer clear takeaways for navigating workplace challenges and becoming a more effective leader.

Takeaways:

• Develop social agility to adapt and connect with your team.
• Learn to read the room to avoid costly communication missteps.
• Tailor your communication to suit different personalities and styles.
• Navigate power dynamics to foster trust and collaboration.

Links:

• Art of Coaching Website
• Brett Bartholomew on LinkedIn
• Brett on Instagram
• Brett on Facebook
• Art of Coaching Podcast
• Conscious Coaching Book

Chapters

00:20 Real-world application of social agility
02:28 Leadership Opportunities and Intentions
03:34 Social agility
04:11 Why “reading the room” matters for business owners.
06:01 How to tailor your communication style to different personalities
07:03 Power dynamics and why influence doesn’t always come from title
08:44 How to audit your communication style and avoid resistance in tough conversations

Prior Episodes from The '12 Days of Business' Mini-Series
Day 6 : Jessica Yarmey: Authentic Personal Branding, Do You Separate the Leader You Are from the Content You Share

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 6 : Jessica Yarmey: Authentic Personal Branding - Do You Separate the Leader You Are from the Content You Share

Get all '12 Days of Business' here. 

Episode Summary: Nick Berry chats with Jessica Yarmey, an experienced entrepreneur and founder of FlexSociety and SizzleSociety. Jessica shares her journey of building successful brands, from franchising to launching her own startups. As she reflects on her leadership, she opens up about embracing authenticity in personal branding. She explains how leaders often filter their true selves and how unlocking the next level of success comes from showing up unapologetically. This conversation offers a fresh perspective for any business owner ready to take their leadership and personal brand to new heights.

Takeaways:

• Leadership starts with embracing authenticity in your personal brand.
• Stop filtering who you are; show up unapologetically in your content.
• Influencer branding is about mass appeal; personal branding attracts the right people.
• Success is about depth, not numbers—focus on quality connections over vanity metrics.

Links:

• Jessica Yarmey’s Official Website
• Sizzle Society Marketing Agency
• Jessica on LinkedIn
• Jessica on Instagram
• Jessica on Facebook
• Jessica on X (Twitter)
• The Society Pod

Chapters:

00:00 Setting the Stage for Authenticity
04:25 Embracing Polarization in Personal Branding
09:49 Navigating the Influencer vs. Personal Brand Dilemma
15:10 Measuring Success Beyond Numbers

Prior Episodes from The '12 Days of Business' Mini-Series
Day 4: Sara Nay on Burnout, Delegation, and the Mindset for Entrepreneurship
Day 5: John DiJulius and Nick Berry Discuss How All Business Problems Are Leadership Problems

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 5: John DiJulius and Nick Berry Discuss How All Business Problems Are Leadership Problems

Get all '12 Days of Business' here.

Episode Summary: In this insightful conversation, Nick Berry interviews John DiJulius, president of The DiJulius Group and a global authority on world-class customer and employee experience. John breaks down the biggest challenge in business leadership: how unprepared “accidental managers” can sabotage team morale. He also explains why leadership today demands two previously overlooked skills: managing remote staff and addressing employee mental health. John’s practical advice challenges leaders to accept responsibility for their teams’ success, proving that all business problems are leadership problems.

Takeaways:

• 82% of managers are unprepared for leadership—train before promoting.
• Remote work demands intentional communication to engage teams.
• Addressing employee mental health fosters trust and retention.
• Embrace accountability: every problem in your business is your responsibility.

Links:

• John DiJulius Official Website
• The DiJulius Group Website
• John’s LinkedIn
• John’s Instagram

Chapters

00:23 About John DiJulius
01:26 All Problems are Leadership Problems
02:58 The Biggest Challenge in Leadership
03:17 Accidental Managers
04:54 Two Skills Leaders Have to Have Now
05:19 Leadership in a Remote Work Environment
05:40 Employee's Mental Wellbeing

Prior Episodes from The '12 Days of Business' Mini-Series
Day 2: Matt Diggity's Hiring Strategy for Identifying and Hiring 'A' Players Only
Day 3:  Dr. Haley Perlus: The Problem With Resolutions and Why You Should Replace Them With Purpose and Values
Day 4: Sara Nay on Burnout, Delegation, and the Mindset for Entrepreneurship

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded

The '12 Days of Business' Mini-Series
Day 4: Sara Nay on Burnout, Delegation, and the Mindset for Entrepreneurship

Get all '12 Days of Business' here.

Episode Summary: In this episode of The Business Owner’s Journey, Nick Berry speaks with Sara Nay, CEO of Duct Tape Marketing, about the mental toughness required to navigate entrepreneurship. Sara shares her personal experience with burnout and how a mindset shift and strategic delegation helped her overcome challenges. With over a decade of experience advising thousands of small business owners, Sara delivers actionable insights on identifying limiting beliefs, reframing failure, and building a team around your strengths. This conversation is packed with practical advice for business owners looking to grow sustainably while avoiding burnout.

Takeaways:

• Learn to identify the early signs of burnout before it impacts your business and well-being.
• Delegation empowers your team and frees you to focus on your zone of genius.
• Reframe limiting beliefs into opportunities for growth and self-improvement.
• Build resilience by embracing failure as a stepping stone to success.

Links:

• Sara Nay on LinkedIn
• Duct Tape Marketing
• Choose Your Own Adventure - Duct Tape Marketing
• Duct Tape Marketing on Facebook
• Duct Tape Marketing on Instagram

Chapters
00:00 The Need to Reflect and Recharge
05:26 Mindset and Mental Toughness for Business Owners
06:24 The Struggle With Burnout
08:00 Recognizing the Symptoms of Business Owner Burnout
09:19 Mindset Challenges and Limiting Beliefs for Business Owners
14:51 Handling Uncertainty and Decisionmaking

Prior Episodes from The '12 Days of Business' Mini-Series
Day 2: Matt Diggity's Hiring Strategy for Identifying and Hiring 'A' Players Only
Day 3:  Dr. Haley Perlus: The Problem With Resolutions and Why You Should Replace Them With Purpose and Values

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™, The Parallel Process™, and The 5 Stages of the Business Owner’s Journey™. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 
🟢 Sponsors: Redesigned.Business, Authority Coded