As in the previous episode we will begin our explorations of the ubiquitous fractal in the business world with clarification on the meaning of the terms physical, vital, and mental in the business world. We will look at how the different building blocks can combine in different ways to create a very differently run business. We will also examine the necessity of the integration of all the building blocks in thinking about the running of a corporation. Finally, we will examine the link between the fractal at the personal level and the business level, thereby beginning to make a logical case for the existence of the hypothesized fractal model.